#GivingTuesday: Do we need another holiday this season?

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Another holiday concocted to get us to buy more gifts? On the contrary, this special day is a simple idea that can become one of your most important traditions of the holiday season.

FEATURES


Webinar spells out five big mistakes retailers are making with mobile this year

As the holiday shopping season really gets underway, retailers need to make their online shopping experiences as frictionless as possible. This presentation explores some ways they can.

Once again, retailers face a short holiday season

This year, retailers have 26 days between Black Friday and Christmas. That's only one more day than last year's similarly compressed season.

An amazing customer service idea: The $5 lifeboat

The second-generation owner of a chain of Ace Hardware stores, Tom Glenn, tells an inspiring story about his father, Elder Glenn.

'Tis the season for insane pricing strategies

In times of heavy discounting, retailers are ignoring the power of convenience.

Should your stores have a lifetime return policy?

How Trader Joe's, Nordstrom and others benefit from offering this extremely generous policy.

Retail in 2015: The age of uncertainty

Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.

Respect your customer's time by resolving complaints quickly

Statistics show that the average adult in the United States spends 364 minutes on the phone every year waiting, and hoping, to talk to someone who can correct their bad experience.

Nine common mistakes that can wreck your retail business

You can't always blame your company's hard times on the economy or the competition. Sometimes, it's a lack of focus on the fundamentals.

Don't let 'holiday creep' ruin your retail story

On the surface, holiday creep may not seem like a problem for retailers, but when you take a closer look, you can see how this phenomenon contributes to the erosion of brands.

A customer service lesson from Hy-Vee's social media team

You cannot stop your customers from talking about you on social media. Good or bad, they will tell the world of their experiences. Find a way to use it to your advantage.

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NEWS


Swirl releases results of retail beacon marketing campaigns

The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores.

KPMG says payment security issues will impact holiday shopping

More than half of consumers are either unsure or not confident at all in the security of their personal information when shopping both in-store and online.

Survey: Online shoppers have become deal-hungry

Eighty-one percent of survey respondents said the accessibility of discount, deal and coupon sites have affected their willingness to pay full price. In fact, 35 percent said they never pay full price for items online.

Deloitte releases pre-Thanksgiving survey results

Consumers still have a lot of shopping to do, and more than half will shop over Thanksgiving weekend.

Study finds differences between men and women when it comes to impulse purchases

Nearly 90 percent of millennials said they had made an impulse purchase, compared to just 56 percent of seniors.

Most consumers prefer gift cards to gifts, but many feel guilty asking for them

Survey finds 78 percent of consumers think gift cards make shopping easy, but one in three consumers feels guilty putting them on their wish lists.

Black Friday in-store shopping still tops, Cyber Monday actually draws one-third of consumers to physical stores

Younger consumers are the most likely to shop in physical stores Thanksgiving Thursday through Cyber Monday, with 25-34 year-olds most likely to shop in a store on Thanksgiving and millennials most likely to shop in stores on Black Friday.

US smartphone owners want to use Apple Pay and Google Wallet

Survey found some 30 percent of respondents want to use the mobile wallets but are unsure where they're accepted.

6-year-olds with smartphones? That's what Ericsson predicts

Yes, you read that right. What's more, the mobile network provider predicts that units will exceed 6.1 billion by 2020.

Survey: Most shoppers will buy at least one digital gift card this holiday season

Of the consumers surveyed, 72 percent have previously bought a gift card from an online website or mobile website/app.

Most Americans say they won't shop on either Black Friday or Cyber Monday

Millennials are the most likely to shop on those dates.

More than half of Americans looking for rebates this holiday season

The number one type of product for which survey respondents are most likely to use a holiday rebate is electronics (51 percent). Twenty-six percent said they’d use a rebate for toys, and 21 percent would use a rebate for batteries.

Traditional coupon offers still dominate, but volume of digital 'clips' continues to climb

More than 2 billion coupons were redeemed during the first nine months of 2014.

Mobile's impact on new product purchases by moms rises 26 percent over 2013

With moms on the go, smartphones in hand, the study finds that a majority use their mobile device specifically for shopping while in-store.

Nielsen: Global perceptions of store brands improve, but share of basket varies by country

The Nielsen Global Survey of Private Label polled more than 30,000 Internet respondents in 60 countries to understand how consumer perceptions about private-label quality, value, assortment and packaging translate into sales around the world.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.