Stimulating Sales - Sensory Marketing in Retail

85-95% of consumer decisions occur on the subconscious level – implying that conventional marketing tactics intended to influence customers on a rational level are incredibly ineffective. This shift in perception has prompted extensive research into the link between conscious cognition and purchasing behavior.

Type: White Paper

Sponsor: Mood Media


Webinar: Managing the Holiday Rush: Harnessing Self-Service for Improved Customer Care

In 2015, retail sales increased by 3 percent while online stores sales increased by 9 percent. During the months of November and December, sales spiked dramatically – driving 30 percent more ecommerce revenue than during non-holiday months.

Type: Webinar

Sponsor: Interactions LLC


Great Omnichannel Expectations (Infographic)

5 ways to meet omnichannel expectations - Offer More Personalized, Consistent Shopping Experiences That Increase Sales And Deepen Customer Loyalty

Type: Infographic

Sponsor: CitiXsys


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FEATURES


Dunkin’ innovation chief: Hope is no strategy; retailers must differentiate or die

John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do to survive and beat the competition.

Fashion upstarts aim to flip apparel industry into new customer experience era

Fashion retailers Stitch Fix, Rebecca Minkoff and Revolve, have one goal in common: flipping the traditional apparel industry into a new era. While they are all focused on providing a unique, customer-centric shopping experience, each is taking its own path to attain the goal.

Target innovation chief: Mobile is king, stores a vital asset in customer experience

Target intends to keep investing heavily in customer experience technology, but mobile playing a critical role.

Talking With: Citi's chief customer/digital experience officer on mapping the customer journey (Part 2)

In this second part of a two-part interview with Citi Chief Customer and Digital Officer Alice Milligan, Milligan discusses mapping out the customer journey and how Citi is hurdling obstacles in delivering top-notch customer service and experience.

How Target's in-store clinics are reinventing retail wellness

Target's new in-store wellness sections, called Connected Health, enable shoppers to track personal health information on handheld devices.

5 signs you're in a relationship with the consumer … or not

The most important 'sale' made every day is building relationships.

Infographic: Why Mother's Day is a retailer's dream day

Mother's Day is one of the three favorite sales seasons for retailers, right behind the winter holidays and back-to-school season.

Talking With: Ikea Sales Leader Karen Haas on why businesses must know the customer

A comparison to Apple with regard to customer experience is no small compliment and Ikea continues to expand and innovate.

We need your insight, industry predictions for annual trends report

The annual Retail Customer Experience Retail Trends Report is underway and those participating have a chance to win a $100 gift card.

Talking With: SAP Global GM Lori Mitchell-Keller on CX trends, the focus on mobile

Retail is an industry under tremendous pressure to fulfill consumer expectations.

Talking With: ShopperTrak Revenue Chief Kevin Kearns on loyalty program trends

Developing and implementing a customer loyalty program is at the top of most retailers' to-do list as a strategy for boosting customer experience. But loyalty approaches are not all created equally.

ICX Summit keynote speaker: Brands must innovate, hurdle organizational inertia

Doug Stephens, retail prophet, provides insight on trends coming into play for retail customer experience and what he predicts will evolve in the next few years.

The Internet of Things to come: How Nespresso, Apple, Nest grind out predictability

The adaptation of digital technology across products, from clothing to coffee, is slowly reshaping what today's consumers expect from brands and their retail experiences. Here's one example, by Nespresso, of how the Internet of Things influences not only new consumer behaviors, but also revenue streams.

5 things retailers must do to make IoT not about "things"

Retail is doing a horrible job with IoT because it's not about things at all.

Talking With: Liaison SVP Rob Consoli on developing an omnichannel strategy

An omnichannel strategy can be nirvana for the consumer and the retailer if it can be accomplished.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.

NEWS