Survey explores how the "pester power" of children drives retail sales

Advertising can work to build demand for devices, but despite the large advertising budgets involved, success isn’t guaranteed.

FEATURES


How to ensure stellar customer engagement for 2015

Getting retail employees to engage with customers is tough. Here are four things you can do to help them succeed.

Using data to spike holiday shopping traffic

Three ways retailers and manufacturers can accomplish greater loyalty and sales during the busy holiday season.

A retail marketing wish list, from wise men to golden rings

Who knows? Someone may be watching.

New year, new loyalty: Five lessons you might have missed in 2014

If you didn't adopt a loyalty program in 2014, this is one New Year's resolution that's sure to pay off, and the numbers prove it.

Mobile payments dominate the early holiday shopping season

Consumers now more than ever are using their smartphones and tablets to shop on Thanksgiving, Black Friday and Cyber Monday.

How to align your loyalty program with your company's charitable works

It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.

#GivingTuesday: Do we need another holiday this season?

Another holiday concocted to get us to buy more gifts? On the contrary, this special day is a simple idea that can become one of your most important traditions of the holiday season.

Webinar spells out five big mistakes retailers are making with mobile this year

As the holiday shopping season really gets underway, retailers need to make their online shopping experiences as frictionless as possible. This presentation explores some ways they can.

Once again, retailers face a short holiday season

This year, retailers have 26 days between Black Friday and Christmas. That's only one more day than last year's similarly compressed season.

An amazing customer service idea: The $5 lifeboat

The second-generation owner of a chain of Ace Hardware stores, Tom Glenn, tells an inspiring story about his father, Elder Glenn.

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NEWS


Retailers estimate holiday return fraud will cost them $3.6 billion

More than three-quarters of those polled cite organized retail crime as impacting return fraud rates.

Global mobile NFC payments to exceed $130 billion by 2020

This equates to 254 million mobile users making five payments per month at an average of slightly less than $9 per transaction.

Second consecutive week sees $5B weekdays of online desktop spending

The online desktop spending season-to-date remains up 15 percent, still ahead of forecast.

Study says more people buying beauty and personal care products online

The research found that Beauty and Personal Care, an industry traditionally rooted in the ability to touch, smell, sample and experiment with products in stores, is being played by a new set of rules.

Survey says online shoppers lack trust in credit cards

Connexity's Bizrate Insights finds U.S. shoppers most trust their personal bank, PayPal and Amazon.

Millennials twice as likely to spend more this holiday season

The idea of not spending more this holiday season was consistent across age, income and education levels, but millennials had the lowest propensity to hold back on their spending this year.

Three-quarters of all online purchases made within the first 60 minutes

Within the first minute of an online shopping session, brands lose 30 percent of their site visitors.

Retail sales increase 0.6 percent in November

Gains were consistent with NRF's holiday sales forecast, which anticipates an increase of 4.1 percent over last year.

Report says mobile shoppers prefer Sundays

In the U.S., Amazon is the most popular shopping destination for mobile users, with a 36.3-percent market share of traffic; eBay comes in second with 16 percent, followed by Craigslist with 11.5 percent.

Webinar to delve into the impact of mobile on holiday shopping

Retail Customer Experience will host a free webinar that delves into the impact mobile technology is having on this holiday season, including analysis of this year's Black Friday shopping event.

One in five Americans will soon purchase a wearable device

On an overall basis, more than four in 10 adults are very familiar with wearable computers.

Data from sales registers shows Black Friday down over last year

November sales comps before the holiday were positive, suggesting that consumers began their holiday shopping earlier this year.

Report says Black Friday down from last year, but November saw modest growth overall

In-store engagement improved, with average duration up and bounce rate down, as the shoppers that did visit the store had a strong intent to buy.

Report details shopping behaviors of US Hispanic population

Hispanics account for one-sixth of the U.S. population, totaling 53 million people. These shoppers have increased their spending more than 200 percent since 2000, with purchasing power projected to surpass $1.7 trillion by 2017.

IBM report says Cyber Monday revenue up 8.5 percent over last year

From Thanksgiving through Cyber Monday, overall online sales increased 12.6 percent, with mobile sales up 27.2 percent compared to the same period in 2013.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.