The holy grail of 1-to-1 personalization presents a challenge that 55 percent of online retailers haven't even begun to address, although several key elements are easy to implement today.
Michelle Evans, senior consumer finance analyst at Euromonitor International, states her case for why retailers need to have a way to reach consumers anytime and anywhere.
There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot rebuild a weak foundation.
If you strive to "serve and protect" customers by selling them what they truly need, you will earn their trust and confidence. And over time, that translates into customer loyalty.
Here are four surprisingly non-technical reasons small- to mid-size retailers have a leg up when it comes to fighting cyber-crime.
Consumer technology preferences are forcing merchants to rethink how they meet expectations.
Panelists discuss the need for merchants to build great experiences in physical enviroments and use mobile to enhance interaction.
Millennials controlling 70 percent of the spending power in the U.S. creates vast uncertainty among retailers, but with the strongest economy in years, optimism prevails as we begin 2015.
Are you so good that your customers are loyal to you even without the incentives of a loyalty program? Good enough that they would be willing to pay to belong to your loyalty program?
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In reality, most retail loyalty programs are little more evolved than a basic paper coupon.
Chain's Paytronix-powered Refreshing Rewards program should hit 1 million registered customers in first seven months.
The increase in mobile device usage is being led by used car buyers, who showed the most significant increases in using smartphones and tablets for car shopping.
Despite heavy investment, only 11 percent of U.S. consumers strongly agree companies are effectively converging digital, mobile, social and traditional channels.
Although traffic dropped year-over-year as the shift toward online shopping accelerated, it was buoyed by a highly promotional month.
In Q3, North America saw a 6.5-percent year-on-year increase in email open rates and a modest decline in clicks, both linked to the increase in mobile device usage.
SCORE, which has provided mentoring services to small businesses since 1964, has gathered statistics concerning how much online activity consumers engage in prior to a purchase and how well small businesses' websites are rising to the challenge of fulfilling these consumers' needs for information.
Luxury brands mistakenly believe their customers are typically female and on average 45-years old with a net worth over $1 million, the study found. However, 57.5 percent of luxury spenders are in fact, male.
Although other holiday retail signals are mixed, gift card spending is on the rise.
Advertising can work to build demand for devices, but despite the large advertising budgets involved, success isn’t guaranteed.
More than three-quarters of those polled cite organized retail crime as impacting return fraud rates.
This equates to 254 million mobile users making five payments per month at an average of slightly less than $9 per transaction.
The online desktop spending season-to-date remains up 15 percent, still ahead of forecast.
The research found that Beauty and Personal Care, an industry traditionally rooted in the ability to touch, smell, sample and experiment with products in stores, is being played by a new set of rules.
Connexity's Bizrate Insights finds U.S. shoppers most trust their personal bank, PayPal and Amazon.
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The idea of not spending more this holiday season was consistent across age, income and education levels, but millennials had the lowest propensity to hold back on their spending this year.