Research identifies 'Brand Mavens' transforming retail

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Research from CashStar and Texas A&M Center for Retail Studies reveals that brand mavens have enormous purchasing power.

FEATURES


3 myths keeping customers away from online shopping

Dan Leberman, vice president North American online small and medium business unit for PayPal, debunks the myths that inhibit e-commerce.

Lululemon's ABC's of marketing

While Lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its menswear, which could create renewed energy.

Report: Path to online purchasing is nonlinear

New survey results found that 60 percent of consumers shop online at least once a month and prefer smartphones to tablets.

The ultimate retail disruptors: Shoppers are the new POS

Why do retail stores still have "cash registers"?

Learn why 'Fitting Rooms Matter'

'No buying decision is final until the try-on is complete!' says fitting room expert and Alert Tech CEO Marge Laney, who's on a one-woman mission to improve fitting rooms in retail apparel stores, in this excerpt from her new book, 'Fit Happens: Analog Buying in a Digital World.'

Hitting the bull's-eye will require more than moms in minivans

Can a retailer really target a customer segment and create loyalty in today's omnichannel retail marketplace?

Why you should take retail traffic indexes with a grain of salt

Why are there such discrepancies in these indexes ... and whom should you believe?

Retail of the future: Five insights from SXSW Interactive

In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.

Starbucks suspends 'Race Together' campaign amid criticism

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.

Introducing the 2015 Retail Customer Experience Top 100

Our readers have ranked the top retailers in four categories, with one clear winner coming out on top.

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NEWS


American Eagle Outfitters reports strong Q1

American Eagle Outfitters this week reported EPS of $0.15 for Q1..

Study: Retailers struggling with omnichannel shopping

CFI Group reported that the average shopping experience is no longer either in-store or online; it's an interwoven process, and shoppers are finding flaws.

Best Buy, Walmart support GS1 US standard

GS1 US Simple Product Listing is designed to help ensure that products are accurately represented across sales channels and are discoverable by search engines.

Digital interactions drive brick-and-mortar sales

Deloitte Digital Study: Digitally-influenced sales are five times larger than e-commerce sales; consumers use of mobile for price checking declines 30 percent.

NRF: Retail sales in April 'disappointed'

Stephen E. Schatz, with the National Retail Federation, is reporting that an earlier-than-normal Easter holiday did not play a major factor in consumer spending and retail sales in April.

Study reveals how consumers feel about giving to charity at the register

The Change at the Checkout Report found that 71 percent of the survey respondents have donated to charity at the register.

Gap Inc. reports April Q1 sales results

Gap Inc. this week reported that April net sales were $1.21 billion for the four-week period ended May 2, 2015, compared with net sales of $1.33 billion for the four-week period ended May 3, 2014.

April's higher shopping rates doesn't equal sales growth

Traffic rebounded, while cautious spending lingered in April.

Consumers getting ready to splurge on mom

Families are going to spend more on Mother's Day this year, according to NRF Survey.

Customer loyalty membership programs on the rise, study says

Despite their growth and popularity, loyalty programs don't automatically pay off for businesses, however.

Analytics firm Retail Next raises $125 million in new funding

Retail Next plans to use the money to expand its global operations in several markets across Europe, Asia and Latin America and will also look for suitable acquisitions in those markets.

Barclays expects huge gains in UK spending on mobile devices

Barclays said the influence of mobile on spending, however, is expected to more than double this figure from £18.4 billion to £112 billion over the same period.

Millennials aren't loyal to fashion brands, and almost half say that's not going to change

Recent study says 45 percent expect to abandon their current favorite within two years, while others cite innovation and uniqueness as factors that could increase loyalty.

Returns are key for retaining UK customers, according to new research

More than 83 percent of consumers would stay loyal to a retailer with an easier returns delivery service, but majority expect a free service and more convenience and choice.

Study finds that customers want to help brands succeed

According to InMoment, the strongest theme consumers expressed was their desire to be valued by the brands they support.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.