Study: Consumer loyalty is a pretty fickle thing

Consumers will jump ship for better security, convenient payment options and alluring discounts.


Why the brick-and-mortar storefront isn’t going anywhere

In-store and online retail experiences are not mutually exclusive. In each retail environment the customers deserves the same loyalty points, custom product recommendations, local sales insight.

Propelling change requires innovation, talent and technology

It’s hard to change someone’s mind once they have it made up right? But retailers expect this every day. We expect shoppers to change brands and behaviors, and we expect employees to change and embrace new ways of communicating with customers to promote our products.

Why technology is the linchpin of the omni-channel strategy

The impact of technology may be the greatest game-changer of all. Consumers don’t even need to leave their houses to shop or can buy things on their daily commute, putting convenience at the heart of the shopping experience.

Back-to-School: How retailers are tackling consumers' social network activity to engage customers

In our final segment of our 10-part Back-to-School series, the focus is on social networks and social influence and how retailers are adjusting marketing strategy. Mavrck CEO Lyle Stevens offers up expert insight.

Back to School: Sales to dip nearly 10% despite other economy gains

Despite positive economic moves in the housing and job markets, the retail back-to-school sales season won't be as robust as last year. Overall, however, spending has been on a steady and healthy progression.

Restaurant taps mobile tech to boost consumer experience, save money and hone marketing

Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable data to drive greater engagement.

Self-service: Why millennials, Gen Z expect it

Retailers must give young consumers self-service options when it comes to shopping.

Bricks and orders: re-inventing the store

Blogger Bryan Pearson discusses how Birchbox, Amazon, Rent the Runway are re-inventing the store.

3 myths keeping customers away from online shopping

Dan Leberman, vice president North American online small and medium business unit for PayPal, debunks the myths that inhibit e-commerce.

Lululemon's ABC's of marketing

While Lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its menswear, which could create renewed energy.

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Macy's targets millennial consumers with a special shopping experience

Special shopping section will even boast a 'blow dry bar' in the near future.

Holiday shopping season underway but big consumer wave hasn't hit just yet

The good news for retailers who haven’t yet geared up for the big holiday sales push is that more than half, 55 percent, won’t be anywhere near done with holiday shopping until into December.

Why it's time to gear up for the big holiday shopping season

New survey reveals small businesses should get going on digital strategy to capitalize on holiday sales time.

Kroger ramps up data analytics to spur customer, consumer engagement

Supermarket chain aims to tap deeper data insight to drive more strategic business efforts.

Walmart gets its own special retail experience center

The showroom and simulated store operations center is focused on helping the world's top retailer drive new ideas and strategies in omnichannel efforts and customer experience.

Tech plays bigger role in consumer purchase, altering shopping experience

In-store sales remain vibrant and account for more than nine-tenths of all retail spend, reveals new retail transaction study findings.

Back-to-school report: Consumers delaying shopping to save, attain better deals

Consumers are looking to save money and shopping time by delaying store visits during the second busiest retail season of the year.

Consumers getting more price conscious, luxury retailers hitting new lows

Discount shopping on national brand an increasing trend, reports analyst.

Airport shoppers enjoying new interactive retail experience

Travelers at San Francisco International airport are now tapping interactive screens if looking to buy headphones or a cold healthy drink.

Dysfunctional consumers require most attention as they can hurt revenue big time

Every retailer knows to pay attention and reward the loyal, happy consumer but they also need to pay close attention to the irate, angry shopper.

Men are from Mars, women from Venus in the retail shopping environment

When it comes to retail shopping men and women have very distinct behaviors, both in the brick and mortar environment and online, and retailers need to tune marketing and merchandising approaches to meet the varied needs.

Webinar to focus on customer traffic, conversion insight

Traffic and conversion data can be priceless if a retailer understands how to use it to drive sales, engage with shoppers and boost marketing. An expert will offer insight on how to do just that in our free webinar.

O say does that star-spangled banner yet... pay: Patriotism pays off for Iconic brands

Values are a way consumers define what they expect from a brand. Meet or exceed those expectations and you have a differentiated brand, engaged customers and increased sales.

Shoplifting, employee theft top reasons for $44B retail loss in 2014

Shoplifting is the key activity spurring retail loss and resulted in a fraud cost of $44 billion in 2014. The good news is the amount of loss is declining.

Consumer spend enjoys growth spurt due to lower gas prices, job market stability

Here is some good news as the last full week of June arrives and the big summer retail holiday weekend, July 4, looms ahead: consumers spent more money in May than they have in a long time.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.