Mobile use in car shopping rises dramatically

The increase in mobile device usage is being led by used car buyers, who showed the most significant increases in using smartphones and tablets for car shopping.

FEATURES


Why merchants should adopt a mobile wallet strategy

Michelle Evans, senior consumer finance analyst at Euromonitor International, states her case for why retailers need to have a way to reach consumers anytime and anywhere.

Four ways to take advantage of Target Canada's loss

There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot rebuild a weak foundation.

Customer service strategy: To serve and protect

If you strive to "serve and protect" customers by selling them what they truly need, you will earn their trust and confidence. And over time, that translates into customer loyalty.

In retail cyber-security, bigger isn't always better

Here are four surprisingly non-technical reasons small- to mid-size retailers have a leg up when it comes to fighting cyber-crime.

Retailers seek to link the mobile and in-store experience for consumers

Consumer technology preferences are forcing merchants to rethink how they meet expectations.

Retail customer engagement comes into focus at NRF Big Show

Panelists discuss the need for merchants to build great experiences in physical enviroments and use mobile to enhance interaction.

For retailers, will 2015 be the year of the millennial?

Millennials controlling 70 percent of the spending power in the U.S. creates vast uncertainty among retailers, but with the strongest economy in years, optimism prevails as we begin 2015.

Can you charge your customers for loyalty?

Are you so good that your customers are loyal to you even without the incentives of a loyalty program? Good enough that they would be willing to pay to belong to your loyalty program?

Why most retail loyalty programs are failing

In reality, most retail loyalty programs are little more evolved than a basic paper coupon.

How to ensure stellar customer engagement for 2015

Getting retail employees to engage with customers is tough. Here are four things you can do to help them succeed.

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NEWS


U.S. 'switching economy' up 29 percent since 2010

Despite heavy investment, only 11 percent of U.S. consumers strongly agree companies are effectively converging digital, mobile, social and traditional channels.

December shopping activity up from November, but down from last year

Although traffic dropped year-over-year as the shift toward online shopping accelerated, it was buoyed by a highly promotional month.

Mobile device usage linked to email open rate increase

In Q3, North America saw a 6.5-percent year-on-year increase in email open rates and a modest decline in clicks, both linked to the increase in mobile device usage.

SCORE research says most smaller e-commerce sites have no call to action

SCORE, which has provided mentoring services to small businesses since 1964, has gathered statistics concerning how much online activity consumers engage in prior to a purchase and how well small businesses' websites are rising to the challenge of fulfilling these consumers' needs for information.

Study says luxury brands fundamentally misunderstand their audience

Luxury brands mistakenly believe their customers are typically female and on average 45-years old with a net worth over $1 million, the study found. However, 57.5 percent of luxury spenders are in fact, male.

Seventy percent of shoppers buying gift cards this year

Although other holiday retail signals are mixed, gift card spending is on the rise.

Survey explores how the "pester power" of children drives retail sales

Advertising can work to build demand for devices, but despite the large advertising budgets involved, success isn’t guaranteed.

Retailers estimate holiday return fraud will cost them $3.6 billion

More than three-quarters of those polled cite organized retail crime as impacting return fraud rates.

Global mobile NFC payments to exceed $130 billion by 2020

This equates to 254 million mobile users making five payments per month at an average of slightly less than $9 per transaction.

Second consecutive week sees $5B weekdays of online desktop spending

The online desktop spending season-to-date remains up 15 percent, still ahead of forecast.

Study says more people buying beauty and personal care products online

The research found that Beauty and Personal Care, an industry traditionally rooted in the ability to touch, smell, sample and experiment with products in stores, is being played by a new set of rules.

Survey says online shoppers lack trust in credit cards

Connexity's Bizrate Insights finds U.S. shoppers most trust their personal bank, PayPal and Amazon.

Millennials twice as likely to spend more this holiday season

The idea of not spending more this holiday season was consistent across age, income and education levels, but millennials had the lowest propensity to hold back on their spending this year.

Three-quarters of all online purchases made within the first 60 minutes

Within the first minute of an online shopping session, brands lose 30 percent of their site visitors.

Retail sales increase 0.6 percent in November

Gains were consistent with NRF's holiday sales forecast, which anticipates an increase of 4.1 percent over last year.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.