Taking a 'scorched earth' strategy is expensive, time consuming and challenging for retailers aiming to boost customer engagement and ecommerce. There are tools that can be integrated for fast return-on-investement.
We're long past the point where companies and software developers are in the middle of a shift to a mobile-only mindset. We’re already there and any company not thinking the same way at the moment is in danger of losing their customers to others who already possess the mobile mentality.
With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready for the future of customer engagement tech, we talked to the Association's executive director about what to expect.
In-store and online retail experiences are not mutually exclusive. In each retail environment the customers deserves the same loyalty points, custom product recommendations, local sales insight.
It’s hard to change someone’s mind once they have it made up right? But retailers expect this every day. We expect shoppers to change brands and behaviors, and we expect employees to change and embrace new ways of communicating with customers to promote our products.
The impact of technology may be the greatest game-changer of all. Consumers don’t even need to leave their houses to shop or can buy things on their daily commute, putting convenience at the heart of the shopping experience.
In our final segment of our 10-part Back-to-School series, the focus is on social networks and social influence and how retailers are adjusting marketing strategy. Mavrck CEO Lyle Stevens offers up expert insight.
Despite positive economic moves in the housing and job markets, the retail back-to-school sales season won't be as robust as last year. Overall, however, spending has been on a steady and healthy progression.
Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable data to drive greater engagement.
Retailers must give young consumers self-service options when it comes to shopping.