Walmart's web efforts leave much in store

.

Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart's cornerstone: those big stores.

FEATURES


#CONNECTsummit14: Marketers should opt in to text as key mobile messaging channel

When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.

#CONNECTsummit14: Using Big Data to give customers what they want

The big message from this year's CONNECT Mobile Innovation Summit was not about retailers and restaurants deciding if mobile should be part of their digital efforts. Rather, it was about how brands should layer mobile into everything else they are doing.

#CONNECTsummit14: mobile experience first, payments second

Brands are more concerned about creating the right overall mobile experience that will keep users coming back again and again.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Seven critical questions required for business decision precision

Today's retail stakes are too high for "lies, damned lies, and statistics."

#CONNECTsummit14: Gartner shares mobile best practices statistics

In the opening session for the CONNECT Mobile Innovation Summit, Gartner vice president of research Michael McGuire shared his view of how retailers should approach mobile technology, as well as some new statistics on mobile usage.

Embracing big data, technology and omni-channel operations to enhance the customer experience

The retail world today is epitomized by near-global access to the Internet and speedy adoption rates of smartphones.

Customer service is simple, but it is not always easy

The difference between good and great is often just a little bit of extra effort by the employees who serve the customer.

New guide caters to restaurateurs, retailers looking to boost income with ATMs

'How to Profit from ATMs: A Guide for Retailers and Restaurateurs' delivers 40 pages packed with essential information about the business of owning, operating and earning revenue from ATMs.

Four considerations for providing the best mobile customer experience

Is it harder to deliver a positive customer experience via mobile platforms? Forty percent of e-commerce executives say yes.

See More »

NEWS


Back-to-school shoppers still wrapping up shopping lists

Coupon usage is growing among back-to-school and college shoppers.

Kaspersky study finds consumers nonchalant about data security

When it comes to protecting their personal and financial information online, consumers just might be their own worst enemy.

Commerce Department says US retail sales slow in July

The U.S. Department of Commerce today reported that retail sales slowed unexpectedly in July, according to Reuters. U.S.

NACS says consumer confidence plummeting in August

Just as quickly as consumer optimism surged in July, it plummeted in August, even as gas prices fell by more than 15 cents over the past month.

Retail spending growth reaches 11-month high in July

Overall retail spending growth was at its strongest levels in a year as nearly all retail categories turned in improved numbers.

Study finds that digital coupons positively affect brand and loyalty

Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons generate loyalty.

Smartphone-generated retail revenue up 97.6 percent, July 2014 vs. 2013

Mobile commerce platform Branding Brand has released the results of its Mobile Commerce Index for July 2014. The worldwide data sample reports smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from July 2014 vs. July 2013.

Study says 'neutral' online reviews are anything but neutral

Although businesses have recognized the value of online reviews for monitoring consumer interests, social media monitoring tools only track positive and negative sentiments, while overlooking the large amount of neutral reviews, which comprise about 50 percent of online reviews.

Brick and mortar retail sees 59 percent revenue growth in Q2

MarketLive has announced the results of its Performance Index report for Q2 of 2014. The index report signaled a strong retail economy with across-the-board, year-over-year increases in traffic, revenue, conversion, add-to-cart and average order sizes, according to the company.

Mobile ad engagement doubles

Nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013.

Most parents say back-to-school spending will increase this year

A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater spending power, according to a survey released by Accenture.

Survey says in-store is the preferred method for back-to-school shopping

Omnichannel is very important as 73 percent of consumers will research online, but buy in-store.

Worldwide e-commerce sales to increase nearly 20 percent in 2014

Business-to-consumer e-commerce sales worldwide will reach $1.47 trillion in 2014 according to new figures from eMarketer, increasing nearly 20 percent over 2013.

NRF revises annual economic forecast, expects stronger second half of year

The National Retail Federation has lowered its retail sales forecast for 2014 because of slow growth recorded during the first half of the year, but said sales are expected to grow significantly faster over the next five months. NRF forecasted...

Search marketing tops online retail customer acquisition tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc.

See More »

Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.