Back-to-School: How retailers are tackling consumers' social network activity to engage customers

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In our final segment of our 10-part Back-to-School series, the focus is on social networks and social influence and how retailers are adjusting marketing strategy. Mavrck CEO Lyle Stevens offers up expert insight.

FEATURES


Back to School: Sales to dip nearly 10% despite other economy gains

Despite positive economic moves in the housing and job markets, the retail back-to-school sales season won't be as robust as last year. Overall, however, spending has been on a steady and healthy progression.

Restaurant taps mobile tech to boost consumer experience, save money and hone marketing

Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable data to drive greater engagement.

Self-service: Why millennials, Gen Z expect it

Retailers must give young consumers self-service options when it comes to shopping.

Bricks and orders: re-inventing the store

Blogger Bryan Pearson discusses how Birchbox, Amazon, Rent the Runway are re-inventing the store.

3 myths keeping customers away from online shopping

Dan Leberman, vice president North American online small and medium business unit for PayPal, debunks the myths that inhibit e-commerce.

Lululemon's ABC's of marketing

While Lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its menswear, which could create renewed energy.

Report: Path to online purchasing is nonlinear

New survey results found that 60 percent of consumers shop online at least once a month and prefer smartphones to tablets.

The ultimate retail disruptors: Shoppers are the new POS

Why do retail stores still have "cash registers"?

Learn why 'Fitting Rooms Matter'

'No buying decision is final until the try-on is complete!' says fitting room expert and Alert Tech CEO Marge Laney, who's on a one-woman mission to improve fitting rooms in retail apparel stores, in this excerpt from her new book, 'Fit Happens: Analog Buying in a Digital World.'

Hitting the bull's-eye will require more than moms in minivans

Can a retailer really target a customer segment and create loyalty in today's omnichannel retail marketplace?

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NEWS


Back-to-school report: Consumers delaying shopping to save, attain better deals

Consumers are looking to save money and shopping time by delaying store visits during the second busiest retail season of the year.

Consumers getting more price conscious, luxury retailers hitting new lows

Discount shopping on national brand an increasing trend, reports analyst.

Airport shoppers enjoying new interactive retail experience

Travelers at San Francisco International airport are now tapping interactive screens if looking to buy headphones or a cold healthy drink.

Dysfunctional consumers require most attention as they can hurt revenue big time

Every retailer knows to pay attention and reward the loyal, happy consumer but they also need to pay close attention to the irate, angry shopper.

Men are from Mars, women from Venus in the retail shopping environment

When it comes to retail shopping men and women have very distinct behaviors, both in the brick and mortar environment and online, and retailers need to tune marketing and merchandising approaches to meet the varied needs.

Webinar to focus on customer traffic, conversion insight

Traffic and conversion data can be priceless if a retailer understands how to use it to drive sales, engage with shoppers and boost marketing. An expert will offer insight on how to do just that in our free webinar.

O say does that star-spangled banner yet... pay: Patriotism pays off for Iconic brands

Values are a way consumers define what they expect from a brand. Meet or exceed those expectations and you have a differentiated brand, engaged customers and increased sales.

Shoplifting, employee theft top reasons for $44B retail loss in 2014

Shoplifting is the key activity spurring retail loss and resulted in a fraud cost of $44 billion in 2014. The good news is the amount of loss is declining.

Consumer spend enjoys growth spurt due to lower gas prices, job market stability

Here is some good news as the last full week of June arrives and the big summer retail holiday weekend, July 4, looms ahead: consumers spent more money in May than they have in a long time.

'Living Services' promises to radically change retailer-consumer interaction

There’s a tsunami of change coming toward the retail business environment and interaction with the customer that may turn today’s approaches and strategies in completely new directions, impacting everything from store design to communication with consumers.

NRF: Father's Day spending up over last year

While Father's Day spending pales in comparison to Mother's Day, the holiday should bring in $12.7 billion.

Silent but deadly: Why loud, angry shoppers are better for your bottom line

Retailers should welcome the irate shopper who vents her frustration on the sales floor; the angry customer who walks out in a silent huff is more dangerous than the vocal shopper.

India's retail market to hit 1.3T by 2020

India's retail market will reach $1.3 trillion by 2020.

Research identifies 'Brand Mavens' transforming retail

Research from CashStar and Texas A&M Center for Retail Studies reveals that brand mavens have enormous purchasing power.

American Eagle Outfitters reports strong Q1

American Eagle Outfitters this week reported EPS of $0.15 for Q1..

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.