Why brand longevity means avoiding shortcuts

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What happens, in a good story, when we skip certain parts or make changes to it? Quite simply, the essence of the story changes.

FEATURES


Seven lessons in upselling, learned from a trip to the mechanic

Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.

5 Lessons Learned From Recent Retail Data Breaches [infographic]

Here are some hard lessons learned for retailers concerning data breaches.

Four tips for leading lasting change that leads to higher sales

Your store staff has been doing things a certain way for a long time, and simply telling them they need to do something different doesn't work.

Four ways to maximize the efficiency of your waiting lines

Facilitating the optimal movement of customers from the start of a waiting line to the end is critical as any kinks can significantly impact customer satisfaction.

How to use neuroscience to create great customer experiences

When is one piece of candy better than two? And what does that teach us about how customers react to retail?

Five ways tablets can transform retail experience

"Tablets have been touted as "reinventing" and "revolutionizing" retail. Retailers and consumer-facing businesses have been testing the use of tablets to gain operational and marketing advantages, and they like the results. Here are some ways retailers are getting big impact out of small screens."

UK shoppers are using less cash

Self-checkout and new ways to pay are leading to a decrease in the use of cash in the U.K., according to a BRC study.

The power of consistent customer service

A few of the reasons why consistency is important and why focusing on basics is a first step to creating consistent experiences.

How to communicate price increases to your customers

Your customers need to be gently reminded of the value they are receiving from you.

The three main things customers want from mobile payments

How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.

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NEWS


Study says 'neutral' online reviews are anything but neutral

Although businesses have recognized the value of online reviews for monitoring consumer interests, social media monitoring tools only track positive and negative sentiments, while overlooking the large amount of neutral reviews, which comprise about 50 percent of online reviews.

Brick and mortar retail sees 59 percent revenue growth in Q2

MarketLive has announced the results of its Performance Index report for Q2 of 2014. The index report signaled a strong retail economy with across-the-board, year-over-year increases in traffic, revenue, conversion, add-to-cart and average order sizes, according to the company.

Mobile ad engagement doubles

Nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013.

Most parents say back-to-school spending will increase this year

A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater spending power, according to a survey released by Accenture.

Survey says in-store is the preferred method for back-to-school shopping

Omnichannel is very important as 73 percent of consumers will research online, but buy in-store.

Worldwide e-commerce sales to increase nearly 20 percent in 2014

Business-to-consumer e-commerce sales worldwide will reach $1.47 trillion in 2014 according to new figures from eMarketer, increasing nearly 20 percent over 2013.

NRF revises annual economic forecast, expects stronger second half of year

The National Retail Federation has lowered its retail sales forecast for 2014 because of slow growth recorded during the first half of the year, but said sales are expected to grow significantly faster over the next five months. NRF forecasted...

Search marketing tops online retail customer acquisition tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc.

Report says delivery will make or break holiday shopping this year

After a holiday season marred by lackluster order fulfillment and dissatisfied consumers, a new report from CFI Group and eBay Enterprise urges retailers to enhance fulfillment practices early to avoid losing customers, and revenue, this holiday season. Among its findings,...

Globally 3 in 10 consumers don't trust retailers with securing their data

A global fraud study of more than 6,100 consumers across 20 countries has revealed distrust among global consumers in retailers to protect their data. The new study, "Global Consumers: Concerned and Willing to Engage in the Battle Against Fraud," is...

Harris Poll names the best grocery store brands in the U.S.

The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed. According to the company, the EQ...

Survey: iOS dominates mobile commerce with 11.6M iPhone users making at least one purchase a month

Sixty-six percent of iPhone users are making purchases via mobile sites at least once a month, compared to only 47 percent of those with an Android smartphone. iPhone owners are also the most frequent shoppers, with 1 in 10 making a purchase using their mobile every single day.

Electronics, school supplies drive increased back-to-school, college spending

Millennials will spend $913 million of their own money on school items this year.

Lower money anxiety pushes retail sales higher in June

Retail sales excluding automobiles rose 0.4 percent reflecting a decrease in the level of money anxiety among consumers.

Columbia Business School releases study on mobile ad effectiveness

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads actually work? Researchers at Columbia Business School have found that, despite...

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.