O say does that star-spangled banner yet... pay: Patriotism pays off for Iconic brands

Values are a way consumers define what they expect from a brand. Meet or exceed those expectations and you have a differentiated brand, engaged customers and increased sales.

FEATURES


Self-service: Why millennials, Gen Z expect it

Retailers must give young consumers self-service options when it comes to shopping.

Bricks and orders: re-inventing the store

Blogger Bryan Pearson discusses how Birchbox, Amazon, Rent the Runway are re-inventing the store.

3 myths keeping customers away from online shopping

Dan Leberman, vice president North American online small and medium business unit for PayPal, debunks the myths that inhibit e-commerce.

Lululemon's ABC's of marketing

While Lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its menswear, which could create renewed energy.

Report: Path to online purchasing is nonlinear

New survey results found that 60 percent of consumers shop online at least once a month and prefer smartphones to tablets.

The ultimate retail disruptors: Shoppers are the new POS

Why do retail stores still have "cash registers"?

Learn why 'Fitting Rooms Matter'

'No buying decision is final until the try-on is complete!' says fitting room expert and Alert Tech CEO Marge Laney, who's on a one-woman mission to improve fitting rooms in retail apparel stores, in this excerpt from her new book, 'Fit Happens: Analog Buying in a Digital World.'

Hitting the bull's-eye will require more than moms in minivans

Can a retailer really target a customer segment and create loyalty in today's omnichannel retail marketplace?

Why you should take retail traffic indexes with a grain of salt

Why are there such discrepancies in these indexes ... and whom should you believe?

Retail of the future: Five insights from SXSW Interactive

In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.

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NEWS


Shoplifting, employee theft top reasons for $44B retail loss in 2014

Shoplifting is the key activity spurring retail loss and resulted in a fraud cost of $44 billion in 2014. The good news is the amount of loss is declining.

Consumer spend enjoys growth spurt due to lower gas prices, job market stability

Here is some good news as the last full week of June arrives and the big summer retail holiday weekend, July 4, looms ahead: consumers spent more money in May than they have in a long time.

'Living Services' promises to radically change retailer-consumer interaction

There’s a tsunami of change coming toward the retail business environment and interaction with the customer that may turn today’s approaches and strategies in completely new directions, impacting everything from store design to communication with consumers.

NRF: Father's Day spending up over last year

While Father's Day spending pales in comparison to Mother's Day, the holiday should bring in $12.7 billion.

Silent but deadly: Why loud, angry shoppers are better for your bottom line

Retailers should welcome the irate shopper who vents her frustration on the sales floor; the angry customer who walks out in a silent huff is more dangerous than the vocal shopper.

India's retail market to hit 1.3T by 2020

India's retail market will reach $1.3 trillion by 2020.

Research identifies 'Brand Mavens' transforming retail

Research from CashStar and Texas A&M Center for Retail Studies reveals that brand mavens have enormous purchasing power.

American Eagle Outfitters reports strong Q1

American Eagle Outfitters this week reported EPS of $0.15 for Q1..

Study: Retailers struggling with omnichannel shopping

CFI Group reported that the average shopping experience is no longer either in-store or online; it's an interwoven process, and shoppers are finding flaws.

Best Buy, Walmart support GS1 US standard

GS1 US Simple Product Listing is designed to help ensure that products are accurately represented across sales channels and are discoverable by search engines.

Study reveals how consumers feel about giving to charity at the register

The Change at the Checkout Report found that 71 percent of the survey respondents have donated to charity at the register.

Digital interactions drive brick-and-mortar sales

Deloitte Digital Study: Digitally-influenced sales are five times larger than e-commerce sales; consumers use of mobile for price checking declines 30 percent.

NRF: Retail sales in April 'disappointed'

Stephen E. Schatz, with the National Retail Federation, is reporting that an earlier-than-normal Easter holiday did not play a major factor in consumer spending and retail sales in April.

Gap Inc. reports April Q1 sales results

Gap Inc. this week reported that April net sales were $1.21 billion for the four-week period ended May 2, 2015, compared with net sales of $1.33 billion for the four-week period ended May 3, 2014.

April's higher shopping rates doesn't equal sales growth

Traffic rebounded, while cautious spending lingered in April.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.