Brand Alignment – A Design Imperative for Successful Loyalty Initiatives

Take a moment and think about how many plastic loyalty cards are being carried in the purses and wallets of your Members. Surely they’re participating in more than just a single program—but how many points are they accumulating daily. More importantly, do all those points add up to something meaningful for Members?


Webinar download available: What Which Wich learned on its quest for perfect CRM

Experts offered insight on how to choose the best customer relationship management partner and technology from the enterprise retailer perspective and the vendor viewpoint.

How data-driven creative is transforming the customer-retailer relationship

Data-driven insights are creating a new language for retailers and marketers to deliver personalization.

Ideas to retain service quality in a growing company

Small companies often deliver a higher-quality customer experience than larger companies. But as small companies grow, it becomes more difficult to stay close to the customer, and deliver a personalized experience. Listen to this roundtable teleconference from Friday, May 6,...

Macy's loyalty pilot still circling the runway

Fans of I.N.C, Martha Stewart and other Macy's exclusive brands will have to wait a while before earning new reward points for their purchases. In a conference call with analysts May 11, Chief Financial Officer Karen Hoguet said the results...

Supermarket chain Big Y offers rewards card - with a fee

While some consumers expressed interest in the new plan, others were unenthusiastic.

Five ways to personalize the e-commerce experience

Enhancing the online experience with personalization can yield higher conversion rates and build trust and loyalty.

Organization engagement: Five key steps to aligning around the customer

Retailers might think they're customer-centric, but many customers experience the opposite.

Five barriers to building retail customer loyalty

Loyalty programs should be about companies demonstrating their loyalty to customers, not the other way around.

A missed opportunity to add loyalty value?

At COLLOQUY, we regularly discuss the benefits of using loyalty program data to improve customer relationships and targeted customer communication. But can a company be sued for not using its loyalty data? Apparently so: Safeway was recently sued by a...

Opinion: Most mobile retail strategies aren't innovative enough

Many proposed scenarios are just new twists on old ways of doing business, says one expert.

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The Walking Company stepping up in-store customer experience

World's largest specialty retailer of comfort footwear to leverage Epicor Retail CRM with tablet devices to arm store associates with key customer insights, new POS solution for more personalized engagement.

Finish Line selects Oracle to improve operations and customer experience

Finish Line announced today that it has selected Oracle Retail Merchandising, Planning and Stores solutions to support its growth strategy across 640 stores. According to a press release, Finish Line will use Oracle Retail Merchandising Operations Management, Oracle Retail Merchandising...

IBM expands cloud delivery of its Smarter Commerce initiative

IBM today announced new cloud and on-premise offerings that will help organizations respond automatically to shifting consumer and business trends. The new solutions, Commerce-as-a-Service and Social Media Marketing, combine technology from key acquisitions such as Unica, Coremetrics and Sterling Commerce...

Infogain service enables low-risk transition to cloud-based customer support

Infogain Corporation has announced the newest addition to its line of services, Transformational Customer Support service. The new service creates a multichannel, community-based, knowledge-enabled solution that leverages the benefits of and innovations available in cloud-based contact center offerings. "The Transformational...

GameStop PowerUp Rewards hits 12.5 million member mark

Brierley+Partners (B+P) announced that the PowerUp Rewards loyalty program, designed and launched in October 2010 with the company's client GameStop, has risen to more than twelve and a half million members. In GameStop's earnings call on August 18, CEO Paul Raines stated: "...

Raymark acquires customer solutions provider Retaligent

Raymark, a retail software solutions company, has announced its acquisition of Retaligent Solutions Inc., a customer centricity solutions provider in the retail industry. Retaligent’s products include integrated retail clienteling, CRM and loyalty solutions. Built on the Microsoft technology platform, application...

Retail Customer Experience publishes comprehensive guide to PCI DSS compliance

Retail Customer Experience has announced the publication of "Understanding PCI DSS and Payment Card Security," a comprehensive guide to card payment security. The report lays out the 12 requirements for compliance with the Payment Card Industry Data Security Standard (PCI... launches Android app with barcode scanner, provider online gift registry technology, has announced the release of a new and free Android app that offers an additional method of building gift registries. By employing barcode-scanning technology, the app allows users to easily add any item imaginable...

ATG unveils ATG Commerce 10

ATG, a provider of cross-channel commerce solutions, has announced ATG Commerce 10, the most significant new release of its ATG Commerce product in 10 years. ATG Commerce 10 is designed to help merchants speed commerce implementations, improve merchandising, rapidly launch...

Chrysalis Software launches outbound notification service for contact centers

Chrysalis Software Inc., a provider of contact center professional services and products, has introduced a cloud or premises-based multimedia information delivery service that manages outbound notifications for contact centers. The Chrysalis Notification Service delivers information quickly via a variety of...

Escalate upgrades commerce software suite

Escalate Retail has announced that the latest release of its Blue Martini Commerce Suite includes a new Web Services Manager (WSM) layer to simplify and streamline integration across channels. The Blue Martini Suite includes Commerce, Contact Center, Order Management and...

Radiant rolls out real-time retail reporting tool

Radiant Systems Inc. has announced that it has launched CounterPoint SmartAlerts, a powerful new tool within its CounterPoint retail product suite that helps retailers monitor activities within each of their stores by receiving timely alerts via SMS text and e-mail.

Big Y Foods rolls out targeted shopper promotion system

Big Y Foods, one of the largest independently owned supermarket chains in New England, and Incentive Targeting, a provider of targeted shopper promotion systems, have announced the successful rollout of the Incentive Targeting system across the 56-location chain.“After three months...

Back-office retail suite available for iPad

Cornell-Mayo Associates (CMA) today announced that its full suite of back-office retail solutions is now available on the iPad. The new iPad suite is the latest development in the company’s overall mobile strategy, which also includes the availability of all...

Budget Blinds picks ServiceTycoon to improve customer service

More than 160 owners of Budget Blinds, the fast-growing blinds franchise, have selected ClickSoftware’s ServiceTycoon at the recent Budget Blinds National Convention to help deliver higher customer service at much lower costs. According to a press release, more than 900...

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Customer relationship management is the science of finding customers, knowing their wants and needs, and being able to reach out to them at the most opportune times. CRM is both a discipline and a set of tools – and it is changing every day.