Industry research proves that consumer education can generate much higher ROI than traditional ad-based marketing alone. However, many companies aren’t taking advantage of well documented best practices. Drawing on 30 years of learning design expertise, Allen offers insights on how the best companies are using consumer education to gain advantages.
Establishing your brand has never been more important. With so
much competition in today’s global market, you need to put your
best foot forward if you plan to stand out from the crowd. Capturing
the attention of your audience means crafting a brand with
personality and staying power, through thoughtful creation of your
As Thomas Pink expanded its brand globally, with stores in major cities in Europe, the Middle East, Asia and the United States, they partnered with Mood to develop a unique and exclusive soundtrack, creating a consistent brand experience for customers visiting any location around the world.
To support their efforts to create a consistent, positive experience and communicate with customers at the point of purchase, The Pantry was interested in identifying an in-store solutions partner who could deliver top-tier solutions and provide a responsive level of service to locations in both rural and urban areas throughout the Southeast.
A veritable tsunami of data is flooding
retailers from a constantly growing
pool of sources. The pervasive use of
consumer touchpoints such as social
and mobile, as well as the emergence
of new touchpoints like wearable, is
creating a rising tide of information for
retailers to manage.
true loyalty, a strategic concept developed by Maritz, shatters traditional approaches to loyalty,
and proves that loyalty is built and sustained by optimizing the value exchange between the
customer and the brand at every stage in the customer’s lifecycle.
Nothing can be more frustrating for a customer than having to fill out lengthy forms on their small mobile devices. That’s why more customers abandon the process than actually complete it. Fastfill turns your customers mobile device into a ID data extraction and population tool.
Retailers are fully aware that success lies in their ability to deliver an exceptional customer experience across all digital channels. This new, connected strategy pins retailers in a challenging corner, requiring synchronization across every store function, from tablets to kiosks to digital signage.
BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its...
The following Lavi Industries matrix is designed to help you assess your options when it comes to electronic queuing systems. The table features an overview of key features and accessories for single-line and multiple-line call forward queuing systems and virtual queuing systems.
Queues play a salient role in everyday life. According to some estimates, in a lifetime the average person spends two years waiting in line. The impact of waiting lines on profits, public and customer satisfaction, and even public safety can be profound. Read this guide from Lavi Industries to learn more about the key considerations.
Consumers are making buying decisions under an
unprecedented barrage of offers from brandsdiscounts,
coupons, buy-one-get-ones, anything and everything that
brands hope will drive purchases that wouldnt otherwise
be made. But the clutter of offers is causing consumers
to tune out, instead of pulling out their wallet.
Smartphones, digital signage, kiosks and other technologies offer endless possibilities for enhancing the customer experience. The 2012 Customer Experience Technology Buyers Guide will help you find the right partners to implement the latest solutions in your business. From the publishers...
Livewire implemented a hybrid online kiosk application that leveraged Pfaltzgraff's existing e-commerce Web site to provide virtual inventory ordering capability to customers and salespeople in the stores.
Many retailers measure customer satisfaction based solely on the point of sale, but satisfaction and loyalty are often strongly cemented and potentially damaged by other stages of the customer experience. A multi-channel retailer that truly understands the value...