In-store Digital Deployments | ebook

Your playbook to creating relevant, contextual, and personalized experiences.

Type: White Paper

Sponsor: Moki


Digital Display Technology: An Introduction to Digital Signage

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

Type: Guide

Sponsor: LG Electronics USA, Inc.


Why Implement A Voc Program?

With rare exceptions, companies no longer have the luxury of competing on price alone. Today, the great differentiator is the customer experience (CX).

Type: White Paper

Sponsor: InMoment


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FEATURES


6 things every woman wishes retailers knew about her shopping basket

These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.

Kmart chief: We're focusing on the fun factor and meeting shopper needs

Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to fulfill the goal.

Dear Santa: All I want for Christmas is equal product pricing across genders

From razors and clothing to toys and adult diapers, women are likely always paying more for a product than men.

Zappos’ Santa Claus feat leaves big shoes to fill

A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.

Shoes of prey: New time versus personalization trade-off

A case of when personalized means more than speed of delivery.

Walmart inventory cuts – 5 ways to make room for the best shoppers

Walmart’s recent attempt to reduce shelf stock has vendors concerned, but the greater consideration should be applied to shoppers. Walmart may be doing so, as it appears to be relying more heavily on greater amounts of reliable data. Here, a closer look at how data can help

FCES15: Real estate decision requires lots of homework, data insight

As any business owner knows the location decision can sink the business or be the foundation of initial success and growth. But it involves much more than negotiating a lease or property purchase.

Should we make the holiday shopping season a 365-day effort, or not?

There's more than one trend hitting this holiday season and the impact may just change everyone's retail experience. But will it be for the good or for the bad?

Online personal touch can prove as elusive as finding boat sneakers in the fall

The personal experience can be missing at even the most tenured ecommerce retailers as a search for white sneakers reveals.

Macy's multi-prong strategy targets boosting in-store, online experience

Despite lackluster earnings in the second quarter, the retailer is taking some big strides in next months to regain market footing.

Back-to-School: Reports reveal what’s hot, what’s not and consumer trends

Consumer shopping reports reveal some new trends and why consumer activity will be down a bit compared to a year ago.

What Macy’s, Neiman and Guess reveal about price wars

The price of retail success will never be found on a tag. It will be registered with the emotions of the consumer as she leaves the store.

Retailers cautious about embracing upgraded payment options

Although technology continues to enhance the customer experience, retailers are still guarded when it comes to embracing upgraded payment options.

NRF: Consumer spending on moms to skyrocket

Consumers will spend more than $20 billion on their moms this Mother's Day.

What lane are you in?

There are some retailers that focus on customer service. Blogger Cindy Pass takes a look at why these companies are worthy of recognition, and why a "confused customer won't buy."

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Long a beloved part of the retail environment, department stores have changed with the times. What once was a weekend destination for clothes and hardware is now a lifestyle center, often with products that speak to shoppers of every demographic and age group.

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