Programming Your Store: How to Make the Most of In-Store Digital Technologies

Think of events as activities and actions around a store, day to day. A sophisticated platform like EnGage makes it possible to serve content based on many variables, from touching a screen or taping a phone to changing the state of a store systems. Here are some ways that retailers are using EnGage.

Type: White Paper

Sponsor: ComQi, Inc.


Virtual Reality Sound Zones: Audio Can Finally be Part of Your Retail Experience

The silent-film era of digital displays in retail environments is over. Virtual reality sound can add an exciting new dimension to retail that was previously unavailable.

Type: White Paper

Sponsor: HyperSound, Turtle Beach Corporation


Legacy Church Elevates Worship Experience With Sophisticated Digital Signage Platform

Led by the desire to more actively engage with their congregations, churches are increasingly integrating technology into their facilities - from incorporating everything from live presentations and videos to concert-grade sound systems to digital communications platforms.

Type: White Paper

Sponsor: LG Electronics USA, Inc.


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FEATURES


What Dollar Shave Club knows: Getting an edge on utility

The Dollar Shave Club is one sharp example of how manufacturing supply chains are being disrupted. Yet its approach to winning market share is disarmingly simple. Other staple consumer goods, from pet food to diapers, could do the same. Some already are.

9 things to know about retail loyalty programs

From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine aspects of loyalty marketing that retailers may not know.

Kmart chief: We're focusing on the fun factor and meeting shopper needs

Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to fulfill the goal.

Zappos’ Santa Claus feat leaves big shoes to fill

A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.

Shoes of prey: New time versus personalization trade-off

A case of when personalized means more than speed of delivery.

Top 2016 marketing trends & why you need interactivity

2016 is going to herald many changes to the marketing paradigm. Let's look at how interactive technology can help retailers utilize these trends.

8 tips for successful digital signage deployment

If you deploy digital signage solution without some planning, you could end up with ignored screens and wasted time. With just a little extra effort, though, your solution can launch out of the gate ready to impress.

Retailers are bringing a rusty knife to a cyber wars shootout

Today's omnichannel shoppers have grown accustomed to services and experiences at a whole different level. To borrow a western movie metaphor, most retailers are bringing an old knife to fight cyber wars with Jedi's wielding light sabers.

Live webinar: How millennials disrupt shopping and the new world of connected shopping

Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract the millennial consumer

Email marketing remains a viable customer experience tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

Will the future of retail be place, purple fairy dust or prime?

The battle for core customers is heating up on many fronts

Creating a personal experience: Misconceptions, why data is a critical element

The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.

Discover the key to creating a 1-to-1 customer experience

Attaining the holy grail in customer service is extremely challenging but doable. One viable approach is using a recommender system.

Why the brick-and-mortar storefront isn’t going anywhere

In-store and online retail experiences are not mutually exclusive. In each retail environment the customers deserves the same loyalty points, custom product recommendations, local sales insight.

Back-to-School: 4 ways retailers can cash in

Retailers need to recognize the event of back-to-school shopping has changed. It’s no longer a mother-child outing shaped by retailers. Now students are fashion influencers through a crop of well-watched blogs.

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In today's retail world, merchandising must be more intelligent and deliberate than ever before. Digital merchandising tools allow retailers and brands to influence every touchpoint the product has with the consumer, from in-store to online to mobile.

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