Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.
Despite lackluster earnings in the second quarter, the retailer is taking some big strides in next months to regain market footing.
Web platform offers up engagement opportunity as well as data analytics capability.
As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.
A look at why adding interactive digital signage could give retailers a seamless customer experience.
Athletic apparel and gear retailer Under Armour recently opened the doors of its newest specialty retail location on Chicago's Magnificent Mile – and the new space is a high-tech wonderland.
In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.
Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.
A new large-scale shopper survey sheds light on consumers who mix online and in-store shopping in whatever way is most convenient for them.
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Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.
A new version of the NPD Group’s market analyzing technology Checkout Tracking is being released specifically for retailers, according to a recent press release.
Travelers at San Francisco International airport are now tapping interactive screens if looking to buy headphones or a cold healthy drink.
Bookseller Barnes & Noble has a new chief running its retail business segment.
South African health-and-beauty retail chain Clicks has announced a partnership with South African digital signage solutions company Moving Tactics that entails installing digital signage within the chain's top 25 stores nationally, as well as marketing the media platform to Clicks' private-label suppliers and other brand suppliers.
There’s a tsunami of change coming toward the retail business environment and interaction with the customer that may turn today’s approaches and strategies in completely new directions, impacting everything from store design to communication with consumers.
Research from CashStar and Texas A&M Center for Retail Studies reveals that brand mavens have enormous purchasing power.
Study of over 1,000 U.S. consumers finds that "cool" features help shoppers discover relevant products, information; "creepy" ones identify, target, track.
With the new cloud-based version, merchandisers can update Smart Merchandiser's latest features.
North American boating and accessories retailer West Marine, with more than 300 stores in 38 states, has deployed digital signage West Advisor kiosks in stores to provide product details and video-based buyer's guides, according to an announcement from DT Research.
Retailers can now let shoppers tap and swipe their way to a more relevant selection of products to drive new levels of engagement, all within the mobile browser.
Through its responsive website, Fat Face benefited from a substantial increase in sales throughout the busy Christmas shopping period, achieving higher customer conversion rates and delivering a dramatically improved experience across all devices.
When integrated within a mobile application like Shazam, Mood Presence "listens" for Mood's proprietary digital audio watermarking and triggers an event to communicate with the consumer on his or her mobile phone.
Toronto-based design agency Shikatani Lacroix has designed and delivered the latest retail location featuring digital signage for Canadian consumer electronics retailer The Source in Toronto Pearson International Airport.
Samsung Electronics America presented its interactive retail experience at NRF 2015, highlighting a range of solutions for retail environments, from the storefront to the showroom to the loading dock, warehouse and back office.
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According to the company, shoppers can communicate with sales staff, browse styles, receive product recommendations, request merchandise, browse both online and in-store products, add to their basket, and request check out — all from a tablet mounted in their fitting room.