Back-to-School: 4 ways retailers can cash in

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Retailers need to recognize the event of back-to-school shopping has changed. It’s no longer a mother-child outing shaped by retailers. Now students are fashion influencers through a crop of well-watched blogs.

FEATURES


Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Macy's multi-prong strategy targets boosting in-store, online experience

Despite lackluster earnings in the second quarter, the retailer is taking some big strides in next months to regain market footing.

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.

Retailers enhancing customer experience with interactivity

A look at why adding interactive digital signage could give retailers a seamless customer experience.

Under Armour boosts customer experience with digital signage in new Chicago store

Athletic apparel and gear retailer Under Armour recently opened the doors of its newest specialty retail location on Chicago's Magnificent Mile – and the new space is a high-tech wonderland.

Retail of the future: Five insights from SXSW Interactive

In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.

Paul Price to keynote Interactive Customer Experience Summit

Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.

Commentary: The tech and features that shoppers want

A new large-scale shopper survey sheds light on consumers who mix online and in-store shopping in whatever way is most convenient for them.

Microsoft stores create 'the world's largest photo booth'

Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.

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NEWS


NPD Group launches retail version of Checkout Tracking

A new version of the NPD Group’s market analyzing technology Checkout Tracking is being released specifically for retailers, according to a recent press release.

Airport shoppers enjoying new interactive retail experience

Travelers at San Francisco International airport are now tapping interactive screens if looking to buy headphones or a cold healthy drink.

Barnes & Noble taps new chief as plans to split company up move forward

Bookseller Barnes & Noble has a new chief running its retail business segment.

Health-and-beauty chain Clicks South Africa clicks on digital signage for in-store marketing

South African health-and-beauty retail chain Clicks has announced a partnership with South African digital signage solutions company Moving Tactics that entails installing digital signage within the chain's top 25 stores nationally, as well as marketing the media platform to Clicks' private-label suppliers and other brand suppliers.

'Living Services' promises to radically change retailer-consumer interaction

There’s a tsunami of change coming toward the retail business environment and interaction with the customer that may turn today’s approaches and strategies in completely new directions, impacting everything from store design to communication with consumers.

Research identifies 'Brand Mavens' transforming retail

Research from CashStar and Texas A&M Center for Retail Studies reveals that brand mavens have enormous purchasing power.

Creepy or Cool: Study reveals how consumers react to digital personalization

Study of over 1,000 U.S. consumers finds that "cool" features help shoppers discover relevant products, information; "creepy" ones identify, target, track.

Smart Merchandiser releases cloud-based version of e-commerce tool

With the new cloud-based version, merchandisers can update Smart Merchandiser's latest features.

Boating retailer West Marine deploys in-store digital signage kiosks

North American boating and accessories retailer West Marine, with more than 300 stores in 38 states, has deployed digital signage West Advisor kiosks in stores to provide product details and video-based buyer's guides, according to an announcement from DT Research.

Edgecase debuts visual shopping for mobile

Retailers can now let shoppers tap and swipe their way to a more relevant selection of products to drive new levels of engagement, all within the mobile browser.

UK retailer Fat Face selects NetSuite for multichannel

Through its responsive website, Fat Face benefited from a substantial increase in sales throughout the busy Christmas shopping period, achieving higher customer conversion rates and delivering a dramatically improved experience across all devices.

Mood Media completes rollout of in-store digital watermarking tech

When integrated within a mobile application like Shazam, Mood Presence "listens" for Mood's proprietary digital audio watermarking and triggers an event to communicate with the consumer on his or her mobile phone.

The Source lands in Toronto Pearson International

Toronto-based design agency Shikatani Lacroix has designed and delivered the latest retail location featuring digital signage for Canadian consumer electronics retailer The Source in Toronto Pearson International Airport.

Samsung demos assisted-selling kiosk, digital signage displays at NRF BIG Show

Samsung Electronics America presented its interactive retail experience at NRF 2015, highlighting a range of solutions for retail environments, from the storefront to the showroom to the loading dock, warehouse and back office.

OneView Commerce demos upgraded fitting room experience

According to the company, shoppers can communicate with sales staff, browse styles, receive product recommendations, request merchandise, browse both online and in-store products, add to their basket, and request check out — all from a tablet mounted in their fitting room.

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In today's retail world, merchandising must be more intelligent and deliberate than ever before. Digital merchandising tools allow retailers and brands to influence every touchpoint the product has with the consumer, from in-store to online to mobile.