10 reasons retailers should embark on digital signage


Small and medium-sized retailers struggle to compete with corporate giants but digital signage can give a helping hand by providing a platform to grab the attention of new customers, drive customer traffic and boost sales.


7 steps to digital signage success

Digital signage end-users know that the implementation process can be arduous; it's time to understand why that is and what they can do about it.

ICX Symposium: What's guiding your digital media value?

Today's consumer is a visual consumer who expects interactive communication and has about an 8-second attention span -- and the customer experience is no longer as much about price and product as it is about three other specific terms: place, process and people.

ICX Symposium: The customer experience is about technology + emotion

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.

Will McDonald's be the catalyst for the next era of retail disruption?

Is McDonald's the catalyst for disruption in the fast food and retail industries alike? According to this digital signage blogger, the latest disruption in retail is here, and innovative companies such as McDonald's are paving the way.

FCES15: The evolution of restaurant technology

There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no signs of that evolution of technology use slowing, including in the fast casual restaurant industry.

ICX Symposium: Intel talks the responsive revolution in retail

The ICX Symposium in Atlanta later this month will feature a session featuring an Intel executive addressing the transformation of retail through responsive stores. ICX Association Executive Director Scott Slucher interviewed him about the interplay of tech and CX.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

How digital signage is leading retail's 'Internet of Things'

The Internet of Everything has changed the retail landscape when it comes to the customer experience; one of the principal endpoint solutions being utilized across that landscape is digital signage.

3 ways to prep for the ban on trans fats

Food retailers can prepare for the ban by taking a few necessary steps.

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Denver airport parking facility parks digital signage in executive lounge

Flyte Systems is making travel out of Denver International Airport easier thanks to its FlyteBoard digital signage display at ParkDIA, Denver's newest near-airport parking company, the company announced.

Digital redesign debuts at Primark store in Madrid

Squire, a U.K.-based creative content studio, and Dalziel & Pow, an independent agency that represents brands worldwide, recently announced that they partnered to bring what the companies call an innovative digital installation.

AT&T flagship store's interactive tech going nationwide, starting in Texas

AT&T's new store in Lubbock, Texas, has been designed so customers can explore and interact with the latest technology via digital signage and interactive engagement technology.

Isle of Man telecom calls on in-store digital signage

Isle of Man-headquartered telecom Sure are again welcoming customers to a new concept store featuring digital signage experiences designed by Acquire Digital in collaboration with new partners Image Technique, according to an announcement from Acquire Digital.

GE hires new marketing chief in move to be a digital brand

Corporate leadership shuffle reflects shift in marketing focus.

Pilot success spurs mobile ad efforts at Marathon stores

A 90-day trial run by Golden Pantry Food Stores reveals iSIGN technology to be an effective marketing tool.

TripAdvisor app integration expands customer engagement capability

The new TripAdvisor integration is the latest addition to Enplug’s app portfolio geared toward boosting customer interaction via social networks

Airport shoppers enjoying new interactive retail experience

Travelers at San Francisco International airport are now tapping interactive screens if looking to buy headphones or a cold healthy drink.

STRATACACHE expands shopper marketing with IZ-ON acquisition

Dayton, Ohio-based digital signage provider announced its acquisition of IZ-ON Media, a digital media company specializing in in-store shopper marketing solutions designed to activate shoppers along the path to purchase.

Health-and-beauty chain Clicks South Africa clicks on digital signage for in-store marketing

South African health-and-beauty retail chain Clicks has announced a partnership with South African digital signage solutions company Moving Tactics that entails installing digital signage within the chain's top 25 stores nationally, as well as marketing the media platform to Clicks' private-label suppliers and other brand suppliers.

Creepy or Cool: Study reveals how consumers react to digital personalization

Study of over 1,000 U.S. consumers finds that "cool" features help shoppers discover relevant products, information; "creepy" ones identify, target, track.

IntuiLab, Quividi partner to bring adaptive content and analytics to interactive digital signage

IntuiLab, provider of the interactive experience creation platform IntuiFace, and Quividi, the provider of automated audience measurement for digital signage, have announced the availability of a joint solution that automatically reacts to demographic and engagement statistics, on-screen selections and location-based information from users.

Companies partner to provide in-store analytics in Middle East

Walkbase, an analytics and marketing company, is partnering with BT Al Saudia for delivering in-store analytics in five countries.

Clarks steps into digital experiences across the UK and Ireland

Clarks, the iconic British shoe manufacturer and retailer, has selected Moki Total Control to deliver contextual and relevant digital signage experiences via LG tablets in its 566 UK and Republic of Ireland stores.

Ingenico, Intel to work on products for the Internet of Things

The companies will jointly develop a mobile tablet that supports EMV and NFC payment functionalities.

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