Maximizing the value of Retail Audio

Retailers have long faced many challenges when implementing audio in their in-store messaging campaigns. This white paper summarizes those challenges and discusses how the emerging technology of directional audio can surmount them, helping retailers gain maximum value from omnichannel commercial environments.

FEATURES


Roundtable: Experts talk digital customer engagement

Four digital signage and in-store merchandising experts talk about the customer engagement challenges facing retailers ahead of this year's DSA event.

Sportswear retailer Pro Direct store design goes high-tech

Pro Direct's vision was to capture the dynamic feeling of walking into a physical realization of their website.

Unilever uses scent marketing, hopscotch to launch new brand

A mall campaign in the U.K. combined digital signage, scent emitters and interactive tech to launch a new laundry brand.

Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

Time Warner Cable debuts new Flagship Experience Store

Interactive digital signage creates a completely new atmosphere for buying cable services at NYC flagship store.

Sport Chek flagship launches another digital revolution

The Canadian sporting goods giant continues to fight the good fight in keeping alive brick-and-mortar retail.

Infusion Retail Experience Lounge, New York

This year at NRF, Inclusion brought some highlights from its New York Experience Lounge. Although the "Big Show" has come and gone, the Lounge itself is still open for visits for a limited time, at the company's headquarters at Broadway and Houston.

Microsoft Connected Fitting Room at NRF 2014

The fitting room is the crucial place where a customer decides whether to make a purchase. But most of the time, the customer is alone behind a curtain when that decision is made, without support or assistance from the retailer....

Is digital signage enough to deliver great retail experiences?

A creative director offers three ways to do more with your in-store screens.

Digital signage and the 'Store of the Future'

A digital signage integrator offers a look ahead to the future of omnichannel and brick-and-mortar retail.

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NEWS


AOPEN showcases digital signage at Gen2 Australian Retail Lab

Digital signage specialist AOPEN Inc. is opening a multimillion-dollar lab in Melbourne aimed at showcasing "the future of shopping and retail technology, from transparent displays and digital labels to virtual touchscreens and waiter-less restaurants," the company announced.

Cambridge shopping center adds 'virtual assistant'

The Grafton Shopping Centre in Cambridge says it is ready to dazzle shoppers with a "virtual" employee who greets customers when they enter.

Skin care brand applies digital signage for in-store experience

Skin care brand Dermalogica recently opend its second and third concept stores featuring face-mapping skin analysis, skin bar and micro-zone skin treatments in South Africa, and has deployed digital signage to help communicate the brand experience to customers.

Digital signage shelf tag firm announces $21M in funding

Wireless in-store digital signage shelf tag provider Altierre Corp. today announced that it has secured more than $21 million in financing that will be used to support the company’s strategic global growth plans.

Holmes Place adds video wall, sound system from Mood Media

Mood Media Corp., designer of in-store consumer experiences, has announced that it is working with Holmes Place Poland, the Warsaw branch of the premium health and fitness brand that has been operating health clubs for more than 30 years and...

Retailer launches Oman's largest digital signage network

Anzyma, a digital solutions company in the Sultanate of Oman, has deployed the country's largest digital signage network across all 70 Omantel retail outlets, powered by Scala, according to an announcement from Scala Inc. This nationwide rollout across 80 screens...

Thierry Mugler gets 'Alien' virtual assistant

French luxury fragrance brand Thierry Mugler, part of the Clarins Fragrance Group, has deployed the world's first full-height Tensator Virtual Assistant to promote the launch of its "Alien Extraordinaire" perfume in three flagship stores, according to an announcement from Tensator...

QSR, retail partnerships highlight Q1 for ComQi digital signage

Marketplace momentum from emerging partnerships focused on vertical markets and enterprise opportunities highlight a strong Q1 and continuing 2014 outlook for shopper engagement technology firm ComQi, according to an announcement from the company. The New York-based software and services firm...

BroadSign digital signage integrates Quividi audience measurement

BroadSign International LLC today announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, includes integration with Quividi's audience measurement platform. BroadSign said that Quividi's is the most deployed measurement solution in the digital signage market...

Bermuda mall integrates mobile app, digital signage, wayfinding kiosks

Livewire Digital has integrated a new mobile app with its digital signage for Washington Mall in Bermuda to provide up-to-date information to shoppers and diners, according to an announcement. "We have to speak to our visitors in their language —...

ComQi adds interactive engagement features to retail digital signage

New high-impact interactive features designed to drive product awareness and boost sales are now being rolled out to retailers and brands through ComQi's EnGage shopper engagement technology platform, according to an announcement from ComQi. Enhancements to the cloud-based in-store digital...

MasterCard sets up kiosk zone at Toronto's Air Canada Centre

MasterCard has launched the Priceless Toronto Zone, an interactive digital experience for sports fans, at the Air Canada Centre in Toronto. The Zone is outfitted with two large flex screens, an eight-panel video wall and a 65-inch touchscreen. It enables...

Mood Media dressing up fashion retailer with music, digital signage

In-store media specialist Mood Media Corp. recently announced that it has won an agreement to provide digital signage and music for "an iconic designer clothing brand." Mood will provide the retailer with in-store digital signage messaging and music for 330...

Digital signage firm opens Retail Evolution Lab

Digital signage solution provider AOPEN Inc. recently announced the opening of its Retail Evolution Lab in the company's head office in Europe aimed at helping retailers find the right digital media strategy.

DSA announces first Symposium of the year, calls for Industry Excellence Award entries

The Digital Screenmedia Association has announced it is heading back to Dallas on April 8 and 9 for its first DSA Symposium of the year. The event is scheduled to be held at the Hilton DFW Lakes Executive Conference Center....

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