Digital Display Technology: An Introduction to Digital Signage

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

Type: Guide

Sponsor: LG Electronics USA, Inc.


Agency Harmonic, LG work to create content for new stretch screen

New screen technology from LG created new opportunities for engaging and innovative content.

Type: Case Study

Sponsor: LG Electronics USA, Inc.


Uses of Digital Signage in Transportation

Digital signage quickly is replacing static signage in transportation applications. Along with displaying schedule information, digital signage can serve double duty by advertising products and services and generating additional revenue.

Type: Guide

Sponsor: LG Electronics USA, Inc.


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FEATURES


For the love of change: Why display design can't be a stagnant strategy

How can we make displays last, carry a consistent brand message, and yet still appease the need of our audience for change?

Top 2016 marketing trends & why you need interactivity

2016 is going to herald many changes to the marketing paradigm. Let's look at how interactive technology can help retailers utilize these trends.

ICX Symposium: What's guiding your digital media value?

Today's consumer is a visual consumer who expects interactive communication and has about an 8-second attention span -- and the customer experience is no longer as much about price and product as it is about three other specific terms: place, process and people.

ICX Symposium: The customer experience is about technology + emotion

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.

FCES15: The evolution of restaurant technology

There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no signs of that evolution of technology use slowing, including in the fast casual restaurant industry.

Retailers enhancing customer experience with interactivity

A look at why adding interactive digital signage could give retailers a seamless customer experience.

Under Armour boosts customer experience with digital signage in new Chicago store

Athletic apparel and gear retailer Under Armour recently opened the doors of its newest specialty retail location on Chicago's Magnificent Mile – and the new space is a high-tech wonderland.

Drinking from a digital signage firehose at Retail's BIG Show

Digital signage and dynamic place-based media expert inundated by the digital flood at this year's National Retail Federation show.

Neiman Marcus debuts digital mirror

Luxury fashion retailer Neiman Marcus has announced the rollout of the MemoryMirror by MemoMi in its Walnut Creek location, with other rollouts scheduled later this month.

Microsoft wins award for Titanfall retail launch

The launch included midnight debuts of the game, and featured 10 minutes of original content unique to the stores.

Augmented reality for retail, in plain English

Augmented reality oozes potential for retailers, with devices that do not restrict the user's sight solely to computer-generated imagery.

Time Warner Cable debuts new Flagship Experience Store

Interactive digital signage creates a completely new atmosphere for buying cable services at NYC flagship store.

Sport Chek flagship launches another digital revolution

The Canadian sporting goods giant continues to fight the good fight in keeping alive brick-and-mortar retail.

NRF 2014: The show floor, in tweets and vines

Attendees made good use of social media at this year's BIG Show.

Digital signage and the 'Store of the Future'

A digital signage integrator offers a look ahead to the future of omnichannel and brick-and-mortar retail.

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Topic Center Sponsor:



LG offers award-winning LCD and plasma displays designed to engage the customer in a variety of venues. LG has new innovations that enable brighter displays, better interactivity, and an improved relationship between your business and your customers.


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