Best Buy deploys directional audio for latest Call of Duty launch

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The retailer used a high-tech approach to prevent the bombast of "Advanced Warfare" from permeating the store.

FEATURES


A customer service robot lands a retail job

Lowe's is experimenting with customer service robots. What could possibly go wrong?

Shazam coming to 200 shopping malls

The Shazam mobile app will now bring shoppers and advertisers even closer together at ground zero for the retail experience, the shopping mall, via digital signage.

Microsoft wins award for Titanfall retail launch

The launch included midnight debuts of the game, and featured 10 minutes of original content unique to the stores.

Rebecca Minkoff debuts first interactive store

The luxury brand is debuting its new store, featuring "connected walls" and high-tech dressing rooms.

Roundtable: Experts talk digital customer engagement

Four digital signage and in-store merchandising experts talk about the customer engagement challenges facing retailers ahead of this year's DSA event.

Sportswear retailer Pro Direct store design goes high-tech

Pro Direct's vision was to capture the dynamic feeling of walking into a physical realization of their website.

Unilever uses scent marketing, hopscotch to launch new brand

A mall campaign in the U.K. combined digital signage, scent emitters and interactive tech to launch a new laundry brand.

How to use technology to make a real impact on shoppers

Don't implement technology just for the sake of doing so. Always go back to the basic needs of your customers.

Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

Infusion Retail Experience Lounge, New York

This year at NRF, Inclusion brought some highlights from its New York Experience Lounge. Although the "Big Show" has come and gone, the Lounge itself is still open for visits for a limited time, at the company's headquarters at Broadway and Houston.

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NEWS


Provision Interactive to deploy promotional kiosks at Rite Aid stores

Provision Interactive Technologies Inc., a subsidiary of Provision Holding Inc., announced plans for the rollout of Provision's 3D Savings Center digital signage kiosks in 200 Rite Aid locations in the New York and Los Angeles markets beginning in 2015.

Japanese department store buys into digital signage

Japanese department store chain PARCO last month opened its new store in Fukuoka, Japan, deploying digital signage throughout the store as part of its ICT strategy.

Swirl releases results of retail beacon marketing campaigns

The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores.

Mood Media, Shazam announce 'Shazam In-Store'

According to the companies, Shazam-In Store, part of Shazam's larger expansion strategy into consumer-facing environments, is integrated into the existing Shazam app and offers brands the opportunity to connect to Shazam's more than 100 million monthly active users.

Whole Foods testing new interactive tech in Georgia store

The installations create an informative, entertaining and streamlined shopping experience, including connecting shoppers more closely to the farmers who provide the food they eat.

Ralph Lauren takes over Harrods displays using mobile proximity tech

The brand is striving to connect with shoppers via their smartphones by offering exclusive and interactive content as well as an out-of-hours opportunity to enrich their luxury shopping experience.

Calvin Klein brings interactive shopping experience to Macy's

The Calvin Klein Interactive Denim Shopping Assistant is an interactive touch display and sales assistance application developed to support shoppers as they navigate the denim category. Visitors to the Herald Square flagship location can explore the brand, shop its offerings and learn more about CK's range of denim merchandise.

Comosoft taps digital signage and mobile for in-store marketing

Comosoft Inc. recently announced the development of two new point-of-sale technologies for high-volume multichannel marketers: in-store digital signage and location-based services.

Altierre ships more than 6 million digital tags

Four million of the company's signs are currently installed and operating in retail stores in over 1,000 US cities.

DSA extends deadline for entries for annual Crown Awards to Sept. 22, adds Mobile category

The Digital Screenmedia Association has extended its deadline for entries for its annual DSA Crown Awards that recognize "outstanding and best-in-class" content across digital signage, mobile technologies, and self-service and interactive kiosks, according to an announcement from the DSA. The new deadline is 5 p.m. Eastern on Monday, Sept. 22.

Macy's new tech plans include Apple Pay, smart fitting rooms, more

The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.

Skin care brand applies digital signage for in-store experience

Skin care brand Dermalogica recently opend its second and third concept stores featuring face-mapping skin analysis, skin bar and micro-zone skin treatments in South Africa, and has deployed digital signage to help communicate the brand experience to customers.

Digital signage shelf tag firm announces $21M in funding

Wireless in-store digital signage shelf tag provider Altierre Corp. today announced that it has secured more than $21 million in financing that will be used to support the company’s strategic global growth plans.

Survey says shoppers want 'more personal, less personalization'

A new "Truth About Shopping" study explores global consumer attitudes and behavior related to all areas of shopping today, including online, mobile and in-store purchasing, views about data and privacy, and preferences about the shopping environment and experience. Conducted by...

Holmes Place adds video wall, sound system from Mood Media

Mood Media Corp., designer of in-store consumer experiences, has announced that it is working with Holmes Place Poland, the Warsaw branch of the premium health and fitness brand that has been operating health clubs for more than 30 years and...

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