Make Retail Conversion a Team Sport

Leverage the best of digital and physical customer experiences.

FEATURES


Back-to-School: Making shopping easier key to driving customer loyalty, engagement

Consumers rely on lists for back-to-school shopping, so helping them find what they need as easily as possible enhances the store experience and drives loyalty and engagement.

Ensuring a ‘pop-up’ effort pops for consumers and doesn’t flame out in failure

The ‘pop up’ customer engagement experience isn’t brand-new, but it certainly isn’t old hat as many a retailer is embarking on either the first ‘pop up’ effort or getting ready to put those initial lessons learned into play on a second project.

The future of customer service is now

The 'customer service experience' encompasses every interaction, or touchpoint, that a customer has with your company; deliver value, and the customers will embrace your new technology and better customer service experience.

Paul Price to keynote Interactive Customer Experience Summit

Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.

Five innovative Barcelona retailers creating muy bueno customer experiences

When most people think of Barcelona, the first features that come to mind are its unusual architecture, rich history and Catalan cuisine. But the area is also home to a burgeoning class of "citi-sumers" who are fueling a vibrant and innovative retail resurgence.

Commentary: The tech and features that shoppers want

A new large-scale shopper survey sheds light on consumers who mix online and in-store shopping in whatever way is most convenient for them.

Microsoft stores create 'the world's largest photo booth'

Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.

Drinking from a digital signage firehose at Retail's BIG Show

Digital signage and dynamic place-based media expert inundated by the digital flood at this year's National Retail Federation show.

Best Buy deploys directional audio for latest Call of Duty launch

The retailer used a high-tech approach to prevent the bombast of "Advanced Warfare" from permeating the store.

A customer service robot lands a retail job

Lowe's is experimenting with customer service robots. What could possibly go wrong?

See More »

NEWS


Pilot success spurs mobile ad efforts at Marathon stores

A 90-day trial run by Golden Pantry Food Stores reveals iSIGN technology to be an effective marketing tool.

Airport shoppers enjoying new interactive retail experience

Travelers at San Francisco International airport are now tapping interactive screens if looking to buy headphones or a cold healthy drink.

Men are from Mars, women from Venus in the retail shopping environment

When it comes to retail shopping men and women have very distinct behaviors, both in the brick and mortar environment and online, and retailers need to tune marketing and merchandising approaches to meet the varied needs.

Webinar to focus on customer traffic, conversion insight

Traffic and conversion data can be priceless if a retailer understands how to use it to drive sales, engage with shoppers and boost marketing. An expert will offer insight on how to do just that in our free webinar.

Boating retailer West Marine deploys in-store digital signage kiosks

North American boating and accessories retailer West Marine, with more than 300 stores in 38 states, has deployed digital signage West Advisor kiosks in stores to provide product details and video-based buyer's guides, according to an announcement from DT Research.

TigerLogic releases socially powered digital signage app for Google Chromebox

The Postano Kiosk App is designed to create new social media opportunities for in-store digital signage.

Mondelēz rolling out digital signage Virtual Assistants to Belgian retailers

Multibillion dollar snack conglomerate Mondelēz International is rolling out a group of five Tensator Virtual Assistants to introduce its latest sweet treats at Carrefour, Cora and Makro stores in Belgium, according to an announcement from Tensator.

Fujitsu Australia piloting retail digital signage and mobile analytics with iSIGN

Toronto-based interactive mobile advertising solutions provider iSIGN Media Solutions Inc. and its Australian distributor and reseller, JEA Technologies, announced today that they are working with Fujitsu Australia, a provider of digital media solutions to retail, banking, transport and commercial industry segments in Australia and New Zealand.

GestureTek teams with beacon tech provider Ap1 to beacon-enhanced gesture-controlled signage at GlobalShop15

Partnership is intended to enhance the display system by enabling real-time response capabilities, micro-positioning and social profiling for connectivity to both the customer's smartphone and the display content.

Mood Media completes rollout of in-store digital watermarking tech

When integrated within a mobile application like Shazam, Mood Presence "listens" for Mood's proprietary digital audio watermarking and triggers an event to communicate with the consumer on his or her mobile phone.

The Source lands in Toronto Pearson International

Toronto-based design agency Shikatani Lacroix has designed and delivered the latest retail location featuring digital signage for Canadian consumer electronics retailer The Source in Toronto Pearson International Airport.

Mood Media launches music solution for small, medium retailers

The new solution provides access to a catalog of more than 5 million tracks that are fully licensed for commercial use and one-on-one collaboration with a Mood Music Designer.

Provision Interactive to deploy promotional kiosks at Rite Aid stores

Provision Interactive Technologies Inc., a subsidiary of Provision Holding Inc., announced plans for the rollout of Provision's 3D Savings Center digital signage kiosks in 200 Rite Aid locations in the New York and Los Angeles markets beginning in 2015.

Japanese department store buys into digital signage

Japanese department store chain PARCO last month opened its new store in Fukuoka, Japan, deploying digital signage throughout the store as part of its ICT strategy.

Swirl releases results of retail beacon marketing campaigns

The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores.

See More »

Topic Center Sponsored by:



The Interactive Customer Experience Association's mission is to connect B2C brands to technology that elevates the customer experience.