It's All About the Customer Experience

Great experiences keep customers coming back time and time again. Give your customers a “wow” experience and they will tell their friends and colleagues and share on social media.

Type: White Paper

Sponsor: Interactive Customer Experience Summit (ICX Summit)


In-store Digital Deployments | ebook

Your playbook to creating relevant, contextual, and personalized experiences.

Type: White Paper

Sponsor: Moki


Make Retail Conversion a Team Sport

Leverage the best of digital and physical customer experiences.

Type: Infographic

Sponsor: Moki


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FEATURES


How To: Crafting a retail customer experience to lure millennial consumers

Rodney Mason, Blackhawk group vice president of marketing, offers tips and insight on how retailers should approach developing and implementing a strategy focused on the millennial shopper.

3 tips to foster a robust in-store holiday season

Sometimes it's the simplest things that can play into a rewarding customer experience and a rewarding sales season for retailers.

ICX Symposium: What's guiding your digital media value?

Today's consumer is a visual consumer who expects interactive communication and has about an 8-second attention span -- and the customer experience is no longer as much about price and product as it is about three other specific terms: place, process and people.

ICX Symposium: Intel talks the responsive revolution in retail

The ICX Symposium in Atlanta later this month will feature a session featuring an Intel executive addressing the transformation of retail through responsive stores. ICX Association Executive Director Scott Slucher interviewed him about the interplay of tech and CX.

FCES15: Why design is key to customer engagement

Design is a key aspect for the customer experience and plays directly into the "corporate soul" and building a relationship with customers.

Back-to-School: Making shopping easier key to driving customer loyalty, engagement

Consumers rely on lists for back-to-school shopping, so helping them find what they need as easily as possible enhances the store experience and drives loyalty and engagement.

Ensuring a ‘pop-up’ effort pops for consumers and doesn’t flame out in failure

The ‘pop up’ customer engagement experience isn’t brand-new, but it certainly isn’t old hat as many a retailer is embarking on either the first ‘pop up’ effort or getting ready to put those initial lessons learned into play on a second project.

The future of customer service is now

The 'customer service experience' encompasses every interaction, or touchpoint, that a customer has with your company; deliver value, and the customers will embrace your new technology and better customer service experience.

Paul Price to keynote Interactive Customer Experience Summit

Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.

Five innovative Barcelona retailers creating muy bueno customer experiences

When most people think of Barcelona, the first features that come to mind are its unusual architecture, rich history and Catalan cuisine. But the area is also home to a burgeoning class of "citi-sumers" who are fueling a vibrant and innovative retail resurgence.

Commentary: The tech and features that shoppers want

A new large-scale shopper survey sheds light on consumers who mix online and in-store shopping in whatever way is most convenient for them.

Microsoft stores create 'the world's largest photo booth'

Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.

Drinking from a digital signage firehose at Retail's BIG Show

Digital signage and dynamic place-based media expert inundated by the digital flood at this year's National Retail Federation show.

Best Buy deploys directional audio for latest Call of Duty launch

The retailer used a high-tech approach to prevent the bombast of "Advanced Warfare" from permeating the store.

A customer service robot lands a retail job

Lowe's is experimenting with customer service robots. What could possibly go wrong?

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The Interactive Customer Experience Association's mission is to connect B2C brands to technology that elevates the customer experience.


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