Ralph Lauren takes over Harrods displays using mobile proximity tech

The brand is striving to connect with shoppers via their smartphones by offering exclusive and interactive content as well as an out-of-hours opportunity to enrich their luxury shopping experience.

FEATURES


Roundtable: Experts talk digital customer engagement

Four digital signage and in-store merchandising experts talk about the customer engagement challenges facing retailers ahead of this year's DSA event.

Sportswear retailer Pro Direct store design goes high-tech

Pro Direct's vision was to capture the dynamic feeling of walking into a physical realization of their website.

Unilever uses scent marketing, hopscotch to launch new brand

A mall campaign in the U.K. combined digital signage, scent emitters and interactive tech to launch a new laundry brand.

How to use technology to make a real impact on shoppers

Don't implement technology just for the sake of doing so. Always go back to the basic needs of your customers.

Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

Infusion Retail Experience Lounge, New York

This year at NRF, Inclusion brought some highlights from its New York Experience Lounge. Although the "Big Show" has come and gone, the Lounge itself is still open for visits for a limited time, at the company's headquarters at Broadway and Houston.

NRF 2014: The show floor, in tweets and vines

Attendees made good use of social media at this year's BIG Show.

What the future holds for retail iPad apps

From low-bandwidth video to eco-friendly communication, the tablet will transform retail even more than it already has.

Is digital signage enough to deliver great retail experiences?

A creative director offers three ways to do more with your in-store screens.

Digital signage and the 'Store of the Future'

A digital signage integrator offers a look ahead to the future of omnichannel and brick-and-mortar retail.

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NEWS


Calvin Klein brings interactive shopping experience to Macy's

The Calvin Klein Interactive Denim Shopping Assistant is an interactive touch display and sales assistance application developed to support shoppers as they navigate the denim category. Visitors to the Herald Square flagship location can explore the brand, shop its offerings and learn more about CK's range of denim merchandise.

Comosoft taps digital signage and mobile for in-store marketing

Comosoft Inc. recently announced the development of two new point-of-sale technologies for high-volume multichannel marketers: in-store digital signage and location-based services.

Altierre ships more than 6 million digital tags

Four million of the company's signs are currently installed and operating in retail stores in over 1,000 US cities.

DSA extends deadline for entries for annual Crown Awards to Sept. 22, adds Mobile category

The Digital Screenmedia Association has extended its deadline for entries for its annual DSA Crown Awards that recognize "outstanding and best-in-class" content across digital signage, mobile technologies, and self-service and interactive kiosks, according to an announcement from the DSA. The new deadline is 5 p.m. Eastern on Monday, Sept. 22.

Macy's new tech plans include Apple Pay, smart fitting rooms, more

The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.

Skin care brand applies digital signage for in-store experience

Skin care brand Dermalogica recently opend its second and third concept stores featuring face-mapping skin analysis, skin bar and micro-zone skin treatments in South Africa, and has deployed digital signage to help communicate the brand experience to customers.

Digital signage shelf tag firm announces $21M in funding

Wireless in-store digital signage shelf tag provider Altierre Corp. today announced that it has secured more than $21 million in financing that will be used to support the company’s strategic global growth plans.

Survey says shoppers want 'more personal, less personalization'

A new "Truth About Shopping" study explores global consumer attitudes and behavior related to all areas of shopping today, including online, mobile and in-store purchasing, views about data and privacy, and preferences about the shopping environment and experience. Conducted by...

Holmes Place adds video wall, sound system from Mood Media

Mood Media Corp., designer of in-store consumer experiences, has announced that it is working with Holmes Place Poland, the Warsaw branch of the premium health and fitness brand that has been operating health clubs for more than 30 years and...

Retailer launches Oman's largest digital signage network

Anzyma, a digital solutions company in the Sultanate of Oman, has deployed the country's largest digital signage network across all 70 Omantel retail outlets, powered by Scala, according to an announcement from Scala Inc. This nationwide rollout across 80 screens...

Thierry Mugler gets 'Alien' virtual assistant

French luxury fragrance brand Thierry Mugler, part of the Clarins Fragrance Group, has deployed the world's first full-height Tensator Virtual Assistant to promote the launch of its "Alien Extraordinaire" perfume in three flagship stores, according to an announcement from Tensator...

French retailer Leroy Merlin deploys electronic shelf labels

France's largest do-it-yourself and home improvement chain, Leroy Merlin, announced it will install Pricer's electronic shelf label system in all of its 121 stores by the end of 2015. Thirty-five store installations are planned for 2014 and the remainder during 2015.

Mobiquity releases SDK for mall-based beacon network

Mobiquity Technologies has announced the release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity Networks' (a wholly-owned subsidiary) Bluetooth LE Beacon network. Mobiquity Networks says it already owns and operates the nation’s...

Mood Media dressing up fashion retailer with music, digital signage

In-store media specialist Mood Media Corp. recently announced that it has won an agreement to provide digital signage and music for "an iconic designer clothing brand." Mood will provide the retailer with in-store digital signage messaging and music for 330...

Digital signage firm opens Retail Evolution Lab

Digital signage solution provider AOPEN Inc. recently announced the opening of its Retail Evolution Lab in the company's head office in Europe aimed at helping retailers find the right digital media strategy.

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