It's All About the Customer Experience

Great experiences keep customers coming back time and time again. Give your customers a “wow” experience and they will tell their friends and colleagues and share on social media.

Type: White Paper

Sponsor: Interactive Customer Experience Summit (ICX Summit)


In-store experiences #YoureDoingItWrong (Infographic)

The need for excellent in-store customer experiences to succeed isn’t a surprising, earth-shattering, or new idea. You need to adapt with an in-store digital experience or you’ll fall behind, but knowing that isn’t enough. If your in-store customer experiences aren’t where they need it to be, taking advantage of the right tools is key.

Type: Infographic

Sponsor: Moki


Make Retail Conversion a Team Sport

Leverage the best of digital and physical customer experiences.

Type: Infographic

Sponsor: Moki


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FEATURES


Fashion upstarts aim to flip apparel industry into new customer experience era

Fashion retailers Stitch Fix, Rebecca Minkoff and Revolve, have one goal in common: flipping the traditional apparel industry into a new era. While they are all focused on providing a unique, customer-centric shopping experience, each is taking its own path to attain the goal.

Talking With: Ikea Sales Leader Karen Haas on why businesses must know the customer

A comparison to Apple with regard to customer experience is no small compliment and Ikea continues to expand and innovate.

Talking With: InContext CEO Mark Hardy on virtual reality in the retail experience

One of the most exciting technologies coming into play in retail customer experience is the dawn of virtual reality.

ICX Symposium: The customer experience is about technology + emotion

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.

Will McDonald's be the catalyst for the next era of retail disruption?

Is McDonald's the catalyst for disruption in the fast food and retail industries alike? According to this digital signage blogger, the latest disruption in retail is here, and innovative companies such as McDonald's are paving the way.

ICX Symposium: Intel talks the responsive revolution in retail

The ICX Symposium in Atlanta later this month will feature a session featuring an Intel executive addressing the transformation of retail through responsive stores. ICX Association Executive Director Scott Slucher interviewed him about the interplay of tech and CX.

Creating a personal experience: Misconceptions, why data is a critical element

The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.

Interactive customer experience technology has to be natural

Technology should be used in way that's natural for consumers to interact with, and enhance the brand story, rather than be the story itself, says Ben Putland, director of software analysis and development for Grand Visual.

Interactive customer experience technology has to make sense

Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of software analysis and development for Dickey's Barbecue Restaurants Inc.

Retailers enhancing customer experience with interactivity

A look at why adding interactive digital signage could give retailers a seamless customer experience.

Paul Price to keynote Interactive Customer Experience Summit

Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.

Neiman Marcus debuts digital mirror

Luxury fashion retailer Neiman Marcus has announced the rollout of the MemoryMirror by MemoMi in its Walnut Creek location, with other rollouts scheduled later this month.

UGG brings interactive signage to new concept store

The first-ever UGG Australia technology-driven concept store opened last month in the Washington, D.C., metropolitan area, featuring interactive digital signage touchscreens and giving shoppers the ability to customize their favorite styles.

Rebecca Minkoff debuts first interactive store

The luxury brand is debuting its new store, featuring "connected walls" and high-tech dressing rooms.

Optical store installs mirrored touchscreen that encourages online social interaction

London-based optician Kite GB has installed a touchscreen mirror in its East End store, with help from technology provider Zytronic.

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The Interactive Customer Experience Association's mission is to connect B2C brands to technology that elevates the customer experience.


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