The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.
Technology should be used in way that's natural for consumers to interact with, and enhance the brand story, rather than be the story itself, says Ben Putland, director of software analysis and development for Grand Visual.
Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of software analysis and development for Dickey's Barbecue Restaurants Inc.
A look at why adding interactive digital signage could give retailers a seamless customer experience.
Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.
Luxury fashion retailer Neiman Marcus has announced the rollout of the MemoryMirror by MemoMi in its Walnut Creek location, with other rollouts scheduled later this month.
The first-ever UGG Australia technology-driven concept store opened last month in the Washington, D.C., metropolitan area, featuring interactive digital signage touchscreens and giving shoppers the ability to customize their favorite styles.
The luxury brand is debuting its new store, featuring "connected walls" and high-tech dressing rooms.
London-based optician Kite GB has installed a touchscreen mirror in its East End store, with help from technology provider Zytronic.
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A mall campaign in the U.K. combined digital signage, scent emitters and interactive tech to launch a new laundry brand.
Brookstone, the retail chain specializing in new technologies and smart lifestyle products, is introducing dynamic digital retail displays at its Pheasant Lane Mall store in Nashua, New Hampshire, ahead of a larger rollout in 2016.
Self-serve kiosks being launched in Canada will provide consumers a new channel for buying cell phones and phone accessories.
Travelers at San Francisco International airport are now tapping interactive screens if looking to buy headphones or a cold healthy drink.
Retail assistant of the future flies off sales shelves
People in Virginia can create their own personalized greeting cards via kiosks developed by startup Card Isle.
IntuiLab, provider of the interactive experience creation platform IntuiFace, and Quividi, the provider of automated audience measurement for digital signage, have announced the availability of a joint solution that automatically reacts to demographic and engagement statistics, on-screen selections and location-based information from users.
Multibillion dollar snack conglomerate Mondelēz International is rolling out a group of five Tensator Virtual Assistants to introduce its latest sweet treats at Carrefour, Cora and Makro stores in Belgium, according to an announcement from Tensator.
Partnership is intended to enhance the display system by enabling real-time response capabilities, micro-positioning and social profiling for connectivity to both the customer's smartphone and the display content.
Cloud-based software provider Moki has announced that Belly, which it says is the country's largest customer loyalty network and marketing solution, has selected Moki's Total Control to manage, secure and analyze 11,500 customer-facing digital signage kiosk tablets that power Belly's loyalty program in more than 10,000 businesses worldwide.
Samsung Electronics America presented its interactive retail experience at NRF 2015, highlighting a range of solutions for retail environments, from the storefront to the showroom to the loading dock, warehouse and back office.
According to the company, shoppers can communicate with sales staff, browse styles, receive product recommendations, request merchandise, browse both online and in-store products, add to their basket, and request check out — all from a tablet mounted in their fitting room.
The conference will focus on technologies such as digital signage, self-service kiosks, mobile and tablets, as well as emerging technologies like beacons, virtual assistants and augmented reality.
The installations create an informative, entertaining and streamlined shopping experience, including connecting shoppers more closely to the farmers who provide the food they eat.
Georgetown shopping center installs Navigo digital signage to promote tenants, offer guest services and display special advertising.
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The brand is striving to connect with shoppers via their smartphones by offering exclusive and interactive content as well as an out-of-hours opportunity to enrich their luxury shopping experience.