Great Omnichannel Expectations

How Retailers Can Off er More Personalized, Consistent Shopping Experiences That Increase Sales And Deepen Customer Loyalty

Type: White Paper

Sponsor: CitiXsys


Separating myth from reality: The Facts About Card-linked Incentives

Consumers are making buying decisions under an unprecedented barrage of offers from brands—discounts, coupons, buy-one-get-ones, anything and everything that brands hope will drive purchases that wouldn’t otherwise be made. But the clutter of offers is causing consumers to tune out, instead of pulling out their wallet.

Type: White Paper

Sponsor: FreeMonee


LOYALTY PROGRAMS AND MOBILE TECHNOLOGY: Reward Your Customers

Over the past few years, loyalty programs have become an increasingly vital marketing tool for businesses. While attracting new customers through advertising has always been a core element of the marketing mix, efforts to retain customers are equally important.

Type: White Paper

Sponsor: Revel Systems


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FEATURES


5 signs you're in a relationship with the consumer … or not

The most important 'sale' made every day is building relationships.

A lesson on loyalty: Where Starbucks went wrong

Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward programs to remain flexible, to striking a smarter balance between customer happiness and business needs.

Talking With: ShopperTrak Revenue Chief Kevin Kearns on loyalty program trends

Developing and implementing a customer loyalty program is at the top of most retailers' to-do list as a strategy for boosting customer experience. But loyalty approaches are not all created equally.

Talking With: Birdzi CEO Shekar Raman on customer loyalty do's and don'ts

A prime focus for retailers is expanding and improving customer loyalty as the return customer is the best customer a retailer can have.

Report: Canadian retailers lagging on retail customer experience, meeting consumer needs

Retailers in Canada are not paying enough attention to consumer needs and expectations and need to re-energize their focus on customers.

5 tips for boosting customer loyalty

Kevin Cochrane, CMO of digital experience management player Jahia, shares specific tips on the strategy.

A beautiful find: How 2 grocers stock relevance through sustainability

The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.

Starbucks loyalty change brews anger, filters out value of experience

The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other features, the change also underscores the unrecognized value of data among its members.

Merchants shift priorities to better serve today's consumers

London-based multinational retailer Marks and Spencer describes how it created a new loyalty program.

9 things to know about retail loyalty programs

From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine aspects of loyalty marketing that retailers may not know.

Loyalty applications and payments: Are consumers ready?

Loyalty applications are more popular than ever and as we shift to mobile payments there is a new opportunity to integrate rewards and payments.

Investing in loyalty: How a family-run chain may just upstage big brands

Supermarket chain H-E-B’s plan to give workers a stake in the company hints at technological capabilities that enable retailers to better compensate their workers.

Live webinar: How millennials disrupt shopping and the new world of connected shopping

Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract the millennial consumer

Seeking youth, Macy's flagship gets a $400M face-lift. But what of loyalty?

Youth comes but once, but if you are a retailer, it comes continuously. As Macy's continues its three-year strategy to appeal to teen shoppers, a flagship effort presents further opportunities for its rewards initiatives.

REI, sales and cold turkey: How some brands live the mission, and some miss it

REI’s daring decision to close its doors on Black Friday represents the latest effort in the broadening movement of conscientious consumerism. The hitch for such organizations is balancing their desire to live a chosen mission while also making a living. How REI, Ten Thousand Villages and others do it, and why some fail.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.

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