Kimpton Karma brings big data full-circle


The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the kinds of relationships it strives for with its guests.


The three main things customers want from mobile payments

How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.

L'Oreal app holds a mirror to consumer insights

The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.

Big wins with Little Data, in four steps

In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.

Retailers using mobile payment platform LevelUp get iBeacon support

The Boston-based company says customers increased spend after merchants integrated iBeacon.

Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank

Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.

The one thing about Big Data that retailers aren't talking about enough

The collection of consumer data is not just transactional – there is an emotional component that is being ignored.

Maximizing the value of a retail loyalty program

The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that continues blurring the lines among social, mobile, CRM and loyalty programs. Given this level of marketing turmoil,...

How data design can take the pain out of purchases

Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.

Making data-driven decisions with your POS

Three questions to ask of your business to understand how to leverage POS data for a competitive advantage.

Why big data is big news for retailers

Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.

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Canadian shopping site SHOP.CA launches mobile app

SHOP.CA, a site offering daily sales events for Canadian shoppers, has announced its first mobile app for iPhone and Android devices. According to the company, the new app will feature the same exclusive daily sales on products from 27 categories...

First Data introduces Perka mobile loyalty solution for SMB merchants

First Data Corporation has announced the commercial integration of its Perka Mobile Loyalty Solution. Its apps are now available through First Data distribution systems, according to the company. Perka is a cloud-based customer loyalty solution that connects businesses to their customers using location-based apps and mobile phones.

Slyde app combines loyalty, deals and touchless payments

SK Planet Inc., the U.S.-based mobile commerce subsidiary affiliated with wireless giant SK Telecom, has announced its beta launch of a touchless, beacon-enabled shopping experience through its Slyde mobile app.

Sears Shop Your Way program expands to include other brands

Shop Your Way, a free membership program and social shopping community with tens of millions of members, has announced a major expansion of its rewards program with the addition of more than 50 brand-name partners. Previously, Shop Your Way was...

Report says most retailers lag Amazon in strategic use of analytics

The retail industry is rich in data, yet retailers struggle to derive significant value from their analytics investments, according to a new research report from EKN Research. Results show that while 4 in 5 retailers use enterprise-grade analytics, they cite analytics interpretation as their biggest challenge.

Amazon merchants get a new loyalty option

Software firm Clutch has announced a new loyalty solution for Amazon Webstore merchants. Through the solution, Amazon Webstore merchants can use the Clutch Customer Success (CS) platform to issue customer loyalty program rewards and enable rewards redemption during checkout. According...

Survey says only one-third of retailers using loyalty programs to promote back-to-school spending

Back-to-school shopping is the second largest retail event of the year, second only to holiday shopping. However, businesses are failing to use loyalty programs in order to take full advantage of the $72.5 billion back-to-school shopping opportunity, according to findings... offering free Club O memberships to first responders, Inc. announced that it now offers free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians.  According to the company, Club O members receive free shipping and Club O Rewards equal to at least 5 percent of all purchases. introduces Salesforce1 for Retail

CRM platform has announced Salesforce1 for Retail. According to the company, retailers can now leverage Mobile Clienteling and Salesforce Communities for Retail to build 1:1 relationships with shoppers anytime, anywhere and on any device to make every customer feel like a VIP.

LightSpeed launches cloud analytics for independent retailers

Commerce platform LightSpeed has announced the launch of its Advanced Reporting for LightSpeed Cloud. According to the company, this product adds big data analytics to LightSpeed’s cloud-based POS system, giving retailers real-time insight into sales, inventory trends and customer preferences...

Paytronix unveils quick-to-deploy rewards program

Paytronix Systems Inc., a provider of reward program solutions to restaurants and retailers, has announced its new Express Pilots program designed to help restaurant and retail chains quickly create and deploy a new reward program. According to the company, Express...

Groupon adds Freebies to its iOS app

Groupon has announced the launch of Freebies on iOS devices, which the company said creates the most widely distributed mobile coupon destination in the United States. Launched in late 2013, Groupon’s Freebies now includes more than 30,000 digital coupons, promotion...

Ibotta adds 'Social Saving' to its mobile shopping app

Ibotta, a mobile shopping app that offers users cash back on purchases, has launched the latest 2.4 version of its app, which includes a new Social Saving feature. According to the company, this new feature will enable Ibotta’s three million...

Mindshare and Empathica become InMoment, introduce Experience Hub

Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate identity and mission: InMoment. With more than 300 employees throughout North America and Europe, and serving 350 brands across 25 industries...

Shopzilla combines three retail marketing services under Connexity brand

According to the company, Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers learn more about their customers, discover valuable audiences and activate new consumers at scale.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.