Slyce acquires mobile couponing app SnipSnap for $6.5M

The company names Toys "R" Us and Hudson's Bay among its retail clients, and says it currently has a patent pending on its process of turning a photograph of a coupon into a mobile coupon.

FEATURES


Five e-commerce revenue leaks you need to plug

The holy grail of 1-to-1 personalization presents a challenge that 55 percent of online retailers haven't even begun to address, although several key elements are easy to implement today.

Four ways to take advantage of Target Canada's loss

There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot rebuild a weak foundation.

Can you charge your customers for loyalty?

Are you so good that your customers are loyal to you even without the incentives of a loyalty program? Good enough that they would be willing to pay to belong to your loyalty program?

Why most retail loyalty programs are failing

In reality, most retail loyalty programs are little more evolved than a basic paper coupon.

Using data to spike holiday shopping traffic

Three ways retailers and manufacturers can accomplish greater loyalty and sales during the busy holiday season.

A retail marketing wish list, from wise men to golden rings

Who knows? Someone may be watching.

New year, new loyalty: Five lessons you might have missed in 2014

If you didn't adopt a loyalty program in 2014, this is one New Year's resolution that's sure to pay off, and the numbers prove it.

How to align your loyalty program with your company's charitable works

It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.

The key piece missing from Apple Pay

Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.

Once again, retailers face a short holiday season

This year, retailers have 26 days between Black Friday and Christmas. That's only one more day than last year's similarly compressed season.

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NEWS


C-store chain Thorntons targeting 1M loyalty members by end of Q1

Chain's Paytronix-powered Refreshing Rewards program should hit 1 million registered customers in first seven months.

WingCash makes its digital wallet brand available to merchants

Brand Cash is a closed-loop, digital currency that a business creates with WingCash, and that a consumer can use either for online purchases or at a brick-and-mortar store with a smartphone.

Provision Interactive to deploy promotional kiosks at Rite Aid stores

Provision Interactive Technologies Inc., a subsidiary of Provision Holding Inc., announced plans for the rollout of Provision's 3D Savings Center digital signage kiosks in 200 Rite Aid locations in the New York and Los Angeles markets beginning in 2015.

NCR Silver POS adds LevelUp

NCR Silver merchants can activate the LevelUp application as a payment option in their POS system.

Swirl releases results of retail beacon marketing campaigns

The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores.

LevelUp, Cardpool partner for gift card exchange program

Cardpool can enable LevelUp users to sell their unused and partially-used gift cards in exchange for LevelUp credits.

Survey: Most shoppers will buy at least one digital gift card this holiday season

Of the consumers surveyed, 72 percent have previously bought a gift card from an online website or mobile website/app.

MyAFINITI program brings brand-specific offers to AARP members at POS

AARP members can now use their membership cards to access the myAFINITI platform, which connects brands, retailers and consumers through targeted, brand-specific discounts.

LivingSocial adds communication platform for merchants

LivingSocial has launched Connect, a communications toolkit for merchants to engage and build relationships with customers acquired through its platform. According to a news release, with the addition of the Connect features to LivingSocial’s Merchant Center, businesses can now: Personalize...

ARTS announces major update to data model standards

The ARTS Operational Data Model is a retail-specific roadmap that allows a company to plan how it organizes and uses its transaction data.

Express, Red Lion Hotels champion individualized customer experience in hospitality and retail

Chains say providing memorable, sustained experiences for the customer is critical to driving loyalty.

Swirl intros ad exchange for mobile marketing

Company's product enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

First Data launches Perka retail beacon platform

Merchants placing the beacon near the store entrance or point of sale can sync the beacon with their Perka mobile loyalty program.

SpinDing launching game-based marketing platform for retailers, brands

The game was originally launched in 1992 on a kiosk network that reached more than 4,000 supermarket locations. The company said it is relaunching the game and transitioning it to consumer devices.

Swirl launches mobile ad exchange

According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.