MCX adds more digital couponing options to CurrentC

MCX said Inmar will leverage its extensive manufacturer relationships, digital coupon technologies and promotional expertise to provide MCX with content, offer management services, and processing and settlement products.

FEATURES


6 dos and don’ts of successful loyalty programs

Loyalty programs are a standard form of marketing by retailers these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for retailers to ensure they are getting the most out of loyalty programs.

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.

5 loyalty program dos and don'ts

Experts discuss the five fundamentals of a successful loyalty program.

Is your promotional process a positive customer experience?

A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure could turn a positive into a negative.

Taking a closer look at AmEx's land of Plenti

Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the Plenti coalition loyalty program by American Express comes after the same movement has been embraced, particularly among retailers, globally.

BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

Making a 'lovemark': How Coke and Burberry derive devotion digitally

If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform the historic into meteoric through the clever use of digital marketing.

Are your fans mad about your brand?

With March Madness upon us, here's how retailers can learn from sporting fanatics.

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NEWS


Newegg expands premiere membership sharing

Now four family members can share a Newegg membership and businesses can share memberships with employees.

Loyalty programs gaining deeper ground with retailers

A new report notes big divide between loyalty efforts and mobile marketing, however.

Big Tesla fan in line to get free Model X courtesy of unique referral contest

Bjorn Nyland, a rabid Tesla Motors' customer, says he'll offer test rides once he claims his free prize.

Rewards program delivers the goods for National Coney Island chain

National Coney Island restaurant chain is reaping benefits of a new rewards program.

Tesla engages electric car customers to drive sales, save costs

Referral program success could prove valuable for Tesla and its customers, while driving down car costs.

Consumer apps are a must-have for the food retail business, reveals new research

Grocery apps for shoppers are a great way to enhance customer interaction and spur consumer loyalty.

Fee-based loyalty programs embraced by millenials

When it comes to fee-based retail loyalty programs the millennial shopper is the most enthusiastic.

Sionic Mobile updates loyalty app

The latest version of the app has new features and functionality, including an interactive user interface, a two-tap checkout process and instant, real-time rewards for every purchase completed using the app.

Shell Fuel Rewards kiosk wins 'Best Retail Deployment' at the ICX Association Awards

The Shell Fuel Rewards kiosk program, developed by Frank Mayer and Associates, recently won an award for Best Retail Deployment at the ICX Association Industry Excellence Awards.

7-Eleven in Phillipines enhances loyalty platform

Datalogic QuickScan devices will be used to enhance loyalty programs that provides reward points and promotional discounts at checkout.

Companies partner to provide in-store analytics in Middle East

Walkbase, an analytics and marketing company, is partnering with BT Al Saudia for delivering in-store analytics in five countries.

India-based gift card provider launches retailer mobile app

Qwikcilver said it has partnered with 50-plus brands enabling access to 3,000-plus stores and online portals including India's leading retail chains, entertainment platforms, travel partners and leading currency providers.

Customer loyalty membership programs on the rise, study says

Despite their growth and popularity, loyalty programs don't automatically pay off for businesses, however.

Kofax works with Blackhawk to enhance digital wallet

A mobile capture feature is intended to make it easier for consumers to spend, share and keep gift cards secure.

Millennials aren't loyal to fashion brands, and almost half say that's not going to change

Recent study says 45 percent expect to abandon their current favorite within two years, while others cite innovation and uniqueness as factors that could increase loyalty.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.