Loyalty programs are a standard form of marketing by retailers these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for retailers to ensure they are getting the most out of loyalty programs.
As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.
Experts discuss the five fundamentals of a successful loyalty program.
A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure could turn a positive into a negative.
Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the Plenti coalition loyalty program by American Express comes after the same movement has been embraced, particularly among retailers, globally.
Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.
Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.
Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.
If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform the historic into meteoric through the clever use of digital marketing.
With March Madness upon us, here's how retailers can learn from sporting fanatics.