Amazon most intimate brand, reveals new research

When it comes to brand intimacy Amazon is leading the pack.


Live webinar: How millennials disrupt shopping and the new world of connected shopping

Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract the millennial consumer

Seeking youth, Macy's flagship gets a $400M face-lift. But what of loyalty?

Youth comes but once, but if you are a retailer, it comes continuously. As Macy's continues its three-year strategy to appeal to teen shoppers, a flagship effort presents further opportunities for its rewards initiatives.

REI, sales and cold turkey: How some brands live the mission, and some miss it

REI’s daring decision to close its doors on Black Friday represents the latest effort in the broadening movement of conscientious consumerism. The hitch for such organizations is balancing their desire to live a chosen mission while also making a living. How REI, Ten Thousand Villages and others do it, and why some fail.

Building the brand culture: It’s all about empowering employees

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

Retailers seeking to reward shoppers can tap new loyalty program approaches to attract new customers, boost revenues and provide memorable experiences for consumers.

ICX Symposium: The customer experience is about technology + emotion

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.

5 'don’ts' and 1 ‘do’ for making the customer experience rich and robust

Simple, common sense strategies in communicating with shoppers can prove rewarding for businesses and consumers.

Creating a personal experience: First steps and the best steps

Experts offer up insight on what to do first in the personalization strategy and how to get started with some simple steps.

Creating a personal experience: Misconceptions, why data is a critical element

The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.

How loyalty programs can drive retailers, customers to embrace mobile payments

The point of sale is a valuable moment to boost a consumer's experience. If managed right it can also be a huge loyalty-boosting event.

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Consumers more comfortable buying, using digital gift cards

The Retail Gift Card Association found that methods of purchase and redemption are rapidly shifting to a mix of both physical and digital.

Suretap adds loyalty to mobile wallet system in Canada

Users can store loyalty information from more than 100 global loyalty rewards programs.

Punchh, CiCi's Pizza partner to develop loyalty app

Punchh, a brand-centric mobile customer engagement platform for restaurants, is teaming up with CiCi’s Pizza to build a loyalty app.

Schlotzsky's trading smartphones for loyalty

Schlotzsky's fans who sign up for or refer friends to the brand’s loyalty program may earn one of the 50,000 new smartphones the brand is giving away.

Amazon Prime membership driving revenue growth, analyst expectations

Prime is now becoming a prime source of revenue for the top e-tailer.

BP aims to spur loyalty by letting customers share savings

“Give a Reward, Get a Reward” lets consumers share savings at the pump with friends and family.

Young shoppers want lowest price, seniors seek retailers who treat them nice

Price matters to the youngest of shoppers, but service quality matters to the older consumer.

MCX adds more digital couponing options to CurrentC

MCX said Inmar will leverage its extensive manufacturer relationships, digital coupon technologies and promotional expertise to provide MCX with content, offer management services, and processing and settlement products.

Newegg expands premiere membership sharing

Now four family members can share a Newegg membership and businesses can share memberships with employees.

Loyalty programs gaining deeper ground with retailers

A new report notes big divide between loyalty efforts and mobile marketing, however.

Big Tesla fan in line to get free Model X courtesy of unique referral contest

Bjorn Nyland, a rabid Tesla Motors' customer, says he'll offer test rides once he claims his free prize.

Rewards program delivers the goods for National Coney Island chain

National Coney Island restaurant chain is reaping benefits of a new rewards program.

Tesla engages electric car customers to drive sales, save costs

Referral program success could prove valuable for Tesla and its customers, while driving down car costs.

Consumer apps are a must-have for the food retail business, reveals new research

Grocery apps for shoppers are a great way to enhance customer interaction and spur consumer loyalty.

Fee-based loyalty programs embraced by millenials

When it comes to fee-based retail loyalty programs the millennial shopper is the most enthusiastic.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.