Why it's time to retire the concept of generations

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For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.

FEATURES


What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Understanding the lifetime value of a loyal customer

It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they have no idea how to make them profitable.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Mastering customer retention using data

According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.

Walmart's web efforts leave much in store

Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart's cornerstone: those big stores.

Seven critical questions required for business decision precision

Today's retail stakes are too high for "lies, damned lies, and statistics."

CONNECT Summit to delve into the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.

Maslow's hierarchy of needs and the psychology of loyalty programs

Psychology 101 meets loyalty marketing.

Kimpton Karma brings big data full-circle

The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the kinds of relationships it strives for with its guests.

The three main things customers want from mobile payments

How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.

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NEWS


Starbucks redesigns Android app

Starbucks has redesigned its Android app, adding several new features.

More than half of Americans are unhappy with their loyalty programs

Ninety-three percent of U.S. consumers said the type of reward offered is a “very important” or “somewhat important” factor in their decisions to join a loyalty program and to remain engaged with a brand.

Mood Media activates location-based technology in 75,000 locations

Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the Presence signal activated, clients can communicate with consumers while they are in their location and deliver relevant, engaging content to enhance the in-store experience.

E-receipt analytics app Slice opens its API

Slice, which offers an eponymous shopping app that extracts and organizes online shopping data from e-receipts, announced it has opened its API to web publishers.

Macy's new tech plans include Apple Pay, smart fitting rooms, more

The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.

Toys"R"Us unveils its holiday marketing plans

Free online layaway, an enhanced loyalty program are among the new strategies for the toy retailer.

Catalina acquires load-to-card digital coupon firm Cellfire

The company currently delivers millions of digital coupons every week with a reach of 22,000 stores nationwide.

PassMarket, NCR Silver connect to enhance mobile shopping experience

The iMobile3 PassMarket mobile app provides customers with rewards, offers, gifting, messaging, store locator and payment features to simplify the shopping experience for customers using their mobile devices.

Epicurious using beacons for in-store experiences

Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and personalized offers to over 9 million Epicurious mobile app users.

Starbucks' loyalty program now reminds customers to claim rewards

Starbucks wants to make sure customers never forget to claim one of its loyalty rewards again. Based on suggestions from customers, My Starbucks Rewards members will now receive a nudge via email, reminding them to claim rewards before they expire....

Study finds that digital coupons positively affect brand and loyalty

Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons generate loyalty.

TouchStore aims to engage in-store shoppers on their mobile devices

TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices.

Simon adding beacons to create 200 'smart malls'

The expansion of the program across a broader number of Simon's malls, Premium Outlet and Mills centers is expected to be completed by spring of 2015.

Dollar General completes DG Digital Coupon rollout

Dollar General has announced the successful rollout of its new DG Digital Coupon program to its more than 11,300 stores across the 40 states the retailer serves.

First Data to acquire gift card platform Gyft

First Data has announced the acquisition of Gyft Inc., a digital platform that enables consumers to buy, send, manage and redeem gift cards using mobile devices. Financial terms of the deal were not disclosed.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.