First Data launches Perka retail beacon platform

Merchants placing the beacon near the store entrance or point of sale can sync the beacon with their Perka mobile loyalty program.

FEATURES


Retail in 2015: The age of uncertainty

Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.

Macy's omnichannel strategy: Moving engagement as well as sweaters

Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more sweaters, suits and shoes.

How mobile changes consumer behavior

When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.

Are you prepared for the mobile revolution? Take this 10-question quiz to find out.

If you're not up to speed on mobile and all of its implications for retail, you will find the future to be very challenging.

Why it's time to retire the concept of generations

For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Understanding the lifetime value of a loyal customer

It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they have no idea how to make them profitable.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Mastering customer retention using data

According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.

Walmart's web efforts leave much in store

Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart's cornerstone: those big stores.

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NEWS


SpinDing launching game-based marketing platform for retailers, brands

The game was originally launched in 1992 on a kiosk network that reached more than 4,000 supermarket locations. The company said it is relaunching the game and transitioning it to consumer devices.

Swirl launches mobile ad exchange

According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

Simon Malls implementing Ziploop mobile shopping app

According to the company, Ziploop provides shoppers with an effortless way to organize their shopping activities across all devices, at home or on the go.

Study says consumer satisfaction with supermarkets is very high

The research found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.46 on a five-point scale, where five is highest.

Scandit releases Mobile App Suite for Retail

According to the company, Scandit’s Mobile App Suite for Retail provides a series of fully customizable, cross-platform mobile applications for retail employees and customers including: Clienteling, Mobile Point of Sale (mPOS), Mobile Shopping (mShopping), Self-Checkout, Shopping Lists and Procurement.

Sephora, Starbucks, Home Depot rank highest in digital gifting benchmark

Sephora, which has ranked among the top five spots for the past two years, took the number one spot for the first time this year.

MCX intends to expand network through InComm partnership

InComm, a provider of integrated point-of-sale technology products to retailers, has entered into a strategic partnership with the Merchant Customer Exchange, a company formed by the nation's leading merchants to develop a customer-centric and mobile payment network.

Bigcommerce launches real-time analytics platform for retailers

Bigcommerce Analytics delivers information such as best-selling products, popular categories, average order value (AOV), purchase funnel analysis, abandoned carts, category-level merchandising and customer acquisition insights.

South Korean firm acquires shopkick mobile app

SKP seeks to expand its global market reach with U.S. entry and intends to expand beyond mobile with online and offline shopping experiences.

Gamification, digital coupon companies join forces

In their initial campaign, Dailybreak and RevTrax achieved results that were above key industry benchmarks, with 47 percent of consumers printing the coupon after viewing the offer and 60 percent of coupons printed redeemed, with two additional weeks of redemption data ahead.

Starbucks redesigns Android app

Starbucks has redesigned its Android app, adding several new features.

More than half of Americans are unhappy with their loyalty programs

Ninety-three percent of U.S. consumers said the type of reward offered is a “very important” or “somewhat important” factor in their decisions to join a loyalty program and to remain engaged with a brand.

Mood Media activates location-based technology in 75,000 locations

Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the Presence signal activated, clients can communicate with consumers while they are in their location and deliver relevant, engaging content to enhance the in-store experience.

E-receipt analytics app Slice opens its API

Slice, which offers an eponymous shopping app that extracts and organizes online shopping data from e-receipts, announced it has opened its API to web publishers.

Macy's new tech plans include Apple Pay, smart fitting rooms, more

The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.