WingCash makes its digital wallet brand available to merchants

Brand Cash is a closed-loop, digital currency that a business creates with WingCash, and that a consumer can use either for online purchases or at a brick-and-mortar store with a smartphone.

FEATURES


Using data to spike holiday shopping traffic

Three ways retailers and manufacturers can accomplish greater loyalty and sales during the busy holiday season.

A retail marketing wish list, from wise men to golden rings

Who knows? Someone may be watching.

New year, new loyalty: Five lessons you might have missed in 2014

If you didn't adopt a loyalty program in 2014, this is one New Year's resolution that's sure to pay off, and the numbers prove it.

How to align your loyalty program with your company's charitable works

It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.

The key piece missing from Apple Pay

Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.

Once again, retailers face a short holiday season

This year, retailers have 26 days between Black Friday and Christmas. That's only one more day than last year's similarly compressed season.

Gamifying your loyalty program: Five tips for a good hand

Gamification is among the buzziest trends in loyalty marketing these days, and while it can be a compelling tool for early engagement, its effectiveness depends on the nimbleness of the hands behind the game.

How retailers can turn Big Data into real insights

Most of the data you're looking for is already in place; it's just a matter of going beyond spreadsheets to find it.

Inside the new Kohl's Yes2You reward program

Yes2You Rewards is a currency-neutral customer loyalty program that rewards at a rate of 5 percent on spending in-store and online. The Wisconsin-based department store chain operates 1,163 stores in 49 states.

Retail in 2015: The age of uncertainty

Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.

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NEWS


Provision Interactive to deploy promotional kiosks at Rite Aid stores

Provision Interactive Technologies Inc., a subsidiary of Provision Holding Inc., announced plans for the rollout of Provision's 3D Savings Center digital signage kiosks in 200 Rite Aid locations in the New York and Los Angeles markets beginning in 2015.

NCR Silver POS adds LevelUp

NCR Silver merchants can activate the LevelUp application as a payment option in their POS system.

Swirl releases results of retail beacon marketing campaigns

The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores.

LevelUp, Cardpool partner for gift card exchange program

Cardpool can enable LevelUp users to sell their unused and partially-used gift cards in exchange for LevelUp credits.

Survey: Most shoppers will buy at least one digital gift card this holiday season

Of the consumers surveyed, 72 percent have previously bought a gift card from an online website or mobile website/app.

MyAFINITI program brings brand-specific offers to AARP members at POS

AARP members can now use their membership cards to access the myAFINITI platform, which connects brands, retailers and consumers through targeted, brand-specific discounts.

LivingSocial adds communication platform for merchants

LivingSocial has launched Connect, a communications toolkit for merchants to engage and build relationships with customers acquired through its platform. According to a news release, with the addition of the Connect features to LivingSocial’s Merchant Center, businesses can now: Personalize...

ARTS announces major update to data model standards

The ARTS Operational Data Model is a retail-specific roadmap that allows a company to plan how it organizes and uses its transaction data.

Express, Red Lion Hotels champion individualized customer experience in hospitality and retail

Chains say providing memorable, sustained experiences for the customer is critical to driving loyalty.

Swirl intros ad exchange for mobile marketing

Company's product enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

First Data launches Perka retail beacon platform

Merchants placing the beacon near the store entrance or point of sale can sync the beacon with their Perka mobile loyalty program.

SpinDing launching game-based marketing platform for retailers, brands

The game was originally launched in 1992 on a kiosk network that reached more than 4,000 supermarket locations. The company said it is relaunching the game and transitioning it to consumer devices.

Swirl launches mobile ad exchange

According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

Simon Malls implementing Ziploop mobile shopping app

According to the company, Ziploop provides shoppers with an effortless way to organize their shopping activities across all devices, at home or on the go.

Study says consumer satisfaction with supermarkets is very high

The research found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.46 on a five-point scale, where five is highest.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.