Seven critical questions required for business decision precision

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Today's retail stakes are too high for "lies, damned lies, and statistics."

FEATURES


CONNECT Summit to delve into the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.

Maslow's hierarchy of needs and the psychology of loyalty programs

Psychology 101 meets loyalty marketing.

Kimpton Karma brings big data full-circle

The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the kinds of relationships it strives for with its guests.

The three main things customers want from mobile payments

How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.

L'Oreal app holds a mirror to consumer insights

The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.

Big wins with Little Data, in four steps

In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.

Retailers using mobile payment platform LevelUp get iBeacon support

The Boston-based company says customers increased spend after merchants integrated iBeacon.

Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank

Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.

The one thing about Big Data that retailers aren't talking about enough

The collection of consumer data is not just transactional – there is an emotional component that is being ignored.

Maximizing the value of a retail loyalty program

The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that continues blurring the lines among social, mobile, CRM and loyalty programs. Given this level of marketing turmoil,...

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NEWS


PassMarket, NCR Silver connect to enhance mobile shopping experience

The iMobile3 PassMarket mobile app provides customers with rewards, offers, gifting, messaging, store locator and payment features to simplify the shopping experience for customers using their mobile devices.

Epicurious using beacons for in-store experiences

Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and personalized offers to over 9 million Epicurious mobile app users.

Starbucks' loyalty program now reminds customers to claim rewards

Starbucks wants to make sure customers never forget to claim one of its loyalty rewards again. Based on suggestions from customers, My Starbucks Rewards members will now receive a nudge via email, reminding them to claim rewards before they expire....

Study finds that digital coupons positively affect brand and loyalty

Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons generate loyalty.

TouchStore aims to engage in-store shoppers on their mobile devices

TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices.

Simon adding beacons to create 200 'smart malls'

The expansion of the program across a broader number of Simon's malls, Premium Outlet and Mills centers is expected to be completed by spring of 2015.

Dollar General completes DG Digital Coupon rollout

Dollar General has announced the successful rollout of its new DG Digital Coupon program to its more than 11,300 stores across the 40 states the retailer serves.

First Data to acquire gift card platform Gyft

First Data has announced the acquisition of Gyft Inc., a digital platform that enables consumers to buy, send, manage and redeem gift cards using mobile devices. Financial terms of the deal were not disclosed.

Lord & Taylor deploying beacons in North American stores

HBC Department Store Group today announced it is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.

Canadian shopping site SHOP.CA launches mobile app

SHOP.CA, a site offering daily sales events for Canadian shoppers, has announced its first mobile app for iPhone and Android devices. According to the company, the new app will feature the same exclusive daily sales on products from 27 categories...

First Data introduces Perka mobile loyalty solution for SMB merchants

First Data Corporation has announced the commercial integration of its Perka Mobile Loyalty Solution. Its apps are now available through First Data distribution systems, according to the company. Perka is a cloud-based customer loyalty solution that connects businesses to their customers using location-based apps and mobile phones.

Slyde app combines loyalty, deals and touchless payments

SK Planet Inc., the U.S.-based mobile commerce subsidiary affiliated with wireless giant SK Telecom, has announced its beta launch of a touchless, beacon-enabled shopping experience through its Slyde mobile app.

Sears Shop Your Way program expands to include other brands

Shop Your Way, a free membership program and social shopping community with tens of millions of members, has announced a major expansion of its rewards program with the addition of more than 50 brand-name partners. Previously, Shop Your Way was...

Report says most retailers lag Amazon in strategic use of analytics

The retail industry is rich in data, yet retailers struggle to derive significant value from their analytics investments, according to a new research report from EKN Research. Results show that while 4 in 5 retailers use enterprise-grade analytics, they cite analytics interpretation as their biggest challenge.

Amazon merchants get a new loyalty option

Software firm Clutch has announced a new loyalty solution for Amazon Webstore merchants. Through the solution, Amazon Webstore merchants can use the Clutch Customer Success (CS) platform to issue customer loyalty program rewards and enable rewards redemption during checkout. According...

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.