Taking a closer look at AmEx's land of Plenti

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Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the Plenti coalition loyalty program by American Express comes after the same movement has been embraced, particularly among retailers, globally.

FEATURES


BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

Making a 'lovemark': How Coke and Burberry derive devotion digitally

If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform the historic into meteoric through the clever use of digital marketing.

Are your fans mad about your brand?

With March Madness upon us, here's how retailers can learn from sporting fanatics.

From stock options to oranges: Whole Foods Rewards is a natural for growth

Whole Foods is enjoying the fruits of its marketing labor these days, but its long-term success may rely more on its affinity for workers than affinity with shoppers.

Why the empowered customer is good for retail

While the Internet trained consumers to be extreme deal-seekers, the mobile revolution is empowering them to be extreme convenience-seekers.

Why customer service and branding are the same thing

If you aren't investing in customer service, you're omitting the most influential piece of your brand's story.

Five e-commerce revenue leaks you need to plug

The holy grail of 1-to-1 personalization presents a challenge that 55 percent of online retailers haven't even begun to address, although several key elements are easy to implement today.

Four ways to take advantage of Target Canada's loss

There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot rebuild a weak foundation.

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NEWS


Customer loyalty membership programs on the rise, study says

Despite their growth and popularity, loyalty programs don't automatically pay off for businesses, however.

Kofax works with Blackhawk to enhance digital wallet

A mobile capture feature is intended to make it easier for consumers to spend, share and keep gift cards secure.

Millennials aren't loyal to fashion brands, and almost half say that's not going to change

Recent study says 45 percent expect to abandon their current favorite within two years, while others cite innovation and uniqueness as factors that could increase loyalty.

Study finds that customers want to help brands succeed

According to InMoment, the strongest theme consumers expressed was their desire to be valued by the brands they support.

Fashion retailer expands digital gift card distribution

Charming Charlie said it recently expanded its relationship with Stored Value Solutions.

Survey says: Consumers more motivated by loyalty programs than ever

Enrollment levels in consumer loyalty programs have reached an all-time high as consumers continue to consider them valuable and credit them with influencing shopping behavior, according to a newly released survey conducted by Bond Brand Loyalty.

Capgemini report finds modern loyalty programs insufficient and ineffective

A report by Capgemini Group, consulting and technology company, has found that most loyalty programs do not meet the needs of customers nor do they actively engage consumers.

Amex pushes forward major retail rewards initiative

AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu will be initial partners.

Target adds one-year return policy

The retailer also rolled out a one-year return guarantee for guests using Target's baby, college or wedding Gift Registry.

In-mall mobile retail solution StepsAway expands footprint into 10 new malls

Major retailers such as GNC and Things Remembered are extending StepsAway engagement to drive more brick-and-mortar transactions.

Vibes seeks to improve mobile marketing with new initiative

WalletAds is a patent-pending mobile ad technology that enables consumers to "tap and save" branded content and offers to Apple's Passbook or Google Wallet directly from a mobile ad.

Flipp adds shopping list feature to mobile circular app

Software company Wishabi has announced the 2.0 version of Flipp, its digital shopping circular app, now available on iPhone and iPad.

Consumer expectations of retailers growing fast, says new engagement index

J. Crew, Nike, Marshall’s and TJ Maxx, Walmart, Home Depot, Whole Foods, Amazon.com, Costco, and Dick’s all captured engagement leadership positions in a challenging retail environment where consumer expectations have increased nearly 23 percent over 2014, according to the Brand Keys 2015 Customer Loyalty Engagement Index.

Mobiquity and ShopAdvisor announce partnership

Mobiquity Networks, which operates a national location-based mobile advertising network, has reached an agreement that will enable ShopAdvisor's nearly 2 million mobile app users to be uniquely notified of preferred and relevant products that are available near them.

Bond launches CPG mobile loyalty app SynapzeSHOP

New solution integrates offers and loyalty initiatives to drive engagement, build deeper relationships and collect valuable shopper purchase data.

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It's no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.