Are customers loyal to the brand, or are they (just) loyal to the discount?

The Love Matrix, the two-by-two matrix created by pivoting brand love and program love together, reveals some interesting insights related to brand loyalty and hints at effective strategies for marketers.

Type: Special Report

Sponsor: Bond Brand Loyalty


The Loyalty Report 2014 - Bond Brand Loyalty

Loyalty is changing - it is not just a program, but rather a powerful sentiment and a desired outcome.

Type: White Paper

Sponsor: Bond Brand Loyalty


What every business leader needs to know about true loyalty.

true loyalty, a strategic concept developed by Maritz, shatters traditional approaches to loyalty, and proves that loyalty is built and sustained by optimizing the value exchange between the customer and the brand at every stage in the customer’s lifecycle. According...

Type: White Paper

Sponsor: Bond Brand Loyalty


Insider tips to building next-generation consumer loyalty solutions

Maritz Loyalty Marketing is now Bond Brand Loyalty.

Type: White Paper

Sponsor: Bond Brand Loyalty


The 2013 Maritz Loyalty Report

The US is a highly developed loyalty market – considering the average number of programs per member, the of consumers who participate in programs, and the number of programs operating in this market. In the US market, not unlike in...

Type: Special Report

Sponsor: Bond Brand Loyalty


Introducing FreeMonee Gifts

Gifts do extraordinary things: They open doors. They deepen connections. They show respect. And with FreeMonee Gifts, they create remarkable growth for your business.

Type: Brochure

Sponsor: FreeMonee


Separating myth from reality: The Facts About Card-linked Incentives

Consumers are making buying decisions under an unprecedented barrage of offers from brands—discounts, coupons, buy-one-get-ones, anything and everything that brands hope will drive purchases that wouldn’t otherwise be made. But the clutter of offers is causing consumers to tune out, instead of pulling out their wallet.

Type: White Paper

Sponsor: FreeMonee


Infographic: The Power of the Gift

Find out how national brands are using gift campaigns to deepen brand relationships and bring customers to their stores.

Type: Infographic

Sponsor: FreeMonee


Solving the Retail Marketer’s Dilemma

In today’s competitive retail marketplace, those retailers who can successfully drive incremental visits are winning the fierce fight for market share. The challenge for retail marketers is to craft cost-effective strategies that have the scale to impact top-line sales.

Type: White Paper

Sponsor: FreeMonee


  • 1 (current)

View all Topics View by Company

 

TRENDING

 

WHITE PAPERS