Digital Signage Language | Making your Content More Engaging

How can you make your digital signage content more effective? By using the correct digital signage language.The text in digital signage content can make or break a design. Even with the best digital signage hardware and CMS, poor digital signage text will hurt the project.

Type: Infographic

Sponsor: Mvix


Staying Secure with Parallel Networks

Parallel Networks allow retailers, financial institutions and branch offices to incorporate digital signage into their marketing efforts without risking sensitive customer information.

Type: White Paper

Sponsor: Cradlepoint


WEBINAR: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies

Mobile advertising, marketing and media are entering a new era of growth, spurred by increased consumer usage of mobile devices for media, content consumption and engagement with shopping, promotions, advertising and marketing.

Type: Webinar

Sponsor: Code Broker


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FEATURES


Sales success begins and ends with engagement

Engagement can be difficult to measure, but there are ways to do it.

A lesson on loyalty: Where Starbucks went wrong

Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward programs to remain flexible, to striking a smarter balance between customer happiness and business needs.

Restaurant, retail customer experience leaders headline ICX Summit

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.

5 dirty little secrets within Amazon's world domination strategy

Planes, trains and ships are just the tip of the icebergs in disruption.

Kmart is all about the fun in retail customer engagement

Kmart shoppers will notice a few new things in the local store as the company is expanding its strategy to make shopping more fun than ever.

Report: Canadian retailers lagging on retail customer experience, meeting consumer needs

Retailers in Canada are not paying enough attention to consumer needs and expectations and need to re-energize their focus on customers.

For the love of change: Why display design can't be a stagnant strategy

How can we make displays last, carry a consistent brand message, and yet still appease the need of our audience for change?

Infographic: Are you using Instagram to attract millennials?

Of Instagram's 40 million monthly users, 90 percent are millennials.

A beautiful find: How 2 grocers stock relevance through sustainability

The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.

SXSW Spotlight: The conflict between digital democratization and luxury brands

What's the definition of luxury? That's one of the questions brands are facing as the evolving digital landscape shifts yet again.

4 secrets of customer loyalty from successful retailers

Think about the large retailers who are struggling: Sears, JC Penney, Aeropostale and many others. But it's not the merchandise, locations or prices prompting consumers to shy away. It's the customer experience.

Talking With: Needle President Scott Pulsipher on mobilizing brand advocates

One of a brand's best marketing asset is the loyal fan. That's why it's critical to mobilize such advocates to drive revenue, build the consumer base and boost loyalty as well.

Starbucks loyalty change brews anger, filters out value of experience

The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other features, the change also underscores the unrecognized value of data among its members.

Target's strategy is all about creating a hassle-free customer experience

From all indications 2016 is going to be a busy year for Target and the prime focus will be on the consumer.

5 questions CMOs must ask when "they don't show up"

Marketers need to engage like they are throwing a party for friends.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.

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