Why it's time to retire the concept of generations

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For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.

FEATURES


What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Understanding the lifetime value of a loyal customer

It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they have no idea how to make them profitable.

Why the Alibaba IPO is a golden opportunity for online retailers

For online retailers, Alibaba’s enormity is a good illustration of the vast size and opportunity presented by Chinese e-commerce, which has recently been deemed the biggest e-commerce market in the world.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Mastering customer retention using data

According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.

Roundtable: Experts talk digital customer engagement

Four digital signage and in-store merchandising experts talk about the customer engagement challenges facing retailers ahead of this year's DSA event.

Walmart's web efforts leave much in store

Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart's cornerstone: those big stores.

#CONNECTsummit14: Jack Philbin on mobile marketing best practices

During this year's CONNECT Mobile Innovation Summit, Vibes CEO Jack Philbin led the opening panel on the future of mobile and what it means for retail.

#CONNECTsummit14: Marketers should opt in to text as key mobile messaging channel

When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.

#CONNECTsummit14: Using Big Data to give customers what they want

The big message from this year's CONNECT Mobile Innovation Summit was not about retailers and restaurants deciding if mobile should be part of their digital efforts. Rather, it was about how brands should layer mobile into everything else they are doing.

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NEWS


More than half of Americans are unhappy with their loyalty programs

Ninety-three percent of U.S. consumers said the type of reward offered is a “very important” or “somewhat important” factor in their decisions to join a loyalty program and to remain engaged with a brand.

Mood Media activates location-based technology in 75,000 locations

Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the Presence signal activated, clients can communicate with consumers while they are in their location and deliver relevant, engaging content to enhance the in-store experience.

More than 60 percent of consumers are increasing their online shopping activity

The SmartFocus survey also reveals a significant age-related gap in digital shopping preferences. Nearly half of all millennials spend more time shopping online than in stores while only 27 percent of baby boomers prefer to shop online.

August retail sales increased 0.5 percent

When combined with revisions to July, August sales indicate a consistent improvement in consumer confidence and spending but run contrary to August's lackluster jobs report.

Study finds retailers cautiously optimistic about 2014 holiday sales

The most significant shifts for retailers in the 2014 holiday season can be found in omnichannel, which is changing the landscape for companies and impacting their holiday staffing strategies.

Toys"R"Us unveils its holiday marketing plans

Free online layaway, an enhanced loyalty program are among the new strategies for the toy retailer.

Twitter adding a 'Buy' button

The initial partnership consists of deals with Burberry, DonorsChoose and GLAAD, and also with a variety of big names in entertainment, including Brad Paisley, Demi Lovato, Eminem, Pharrell, Paramore, Ryan Adams, Soundgarden and others.

Catalina acquires load-to-card digital coupon firm Cellfire

The company currently delivers millions of digital coupons every week with a reach of 22,000 stores nationwide.

IBM unveils back-to-school online shopping numbers

Overall, U.S. retail online sales for August were up more than 11 percent as compared to the same period last year.

Target also adding shopping via Instagram

Just days after Nordstrom announced that it was partnering with Curalate to allow its customers to shop via the social network Instagram, Target announced that it too is adding the social shopping service.

Nordstrom adds Instagram shopping

Nordstrom Inc. announced that it is partnering with Curalate as the first company to launch Like2Buy, a platform that it says will enable a more seamless shopping experience for its customers through Instagram.

Artisan expands mobile marketing automation capabilities

Mobile marketing firm Artisan has announced the availability of in-app messaging capabilities, which it says are integrated into its Mobile Experience Management platform for mobile app analytics, personalization, and testing.

Diane von Furstenberg testing 'clickable/actionable' videos on Facebook

The shopping-via-video experience allows customers to make a purchase by clicking on individual items within the video.

ChannelAdvisor publishes new Multichannel E-Commerce Study

Study finds that 90 percent of retailers surveyed are selling on marketplaces, 64 percent are using digital marketing.

Back-to-school shoppers still wrapping up shopping lists

Coupon usage is growing among back-to-school and college shoppers.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.