#GivingTuesday: Do we need another holiday this season?

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Another holiday concocted to get us to buy more gifts? On the contrary, this special day is a simple idea that can become one of your most important traditions of the holiday season.

FEATURES


The key piece missing from Apple Pay

Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.

Once again, retailers face a short holiday season

This year, retailers have 26 days between Black Friday and Christmas. That's only one more day than last year's similarly compressed season.

'Tis the season for insane pricing strategies

In times of heavy discounting, retailers are ignoring the power of convenience.

Gamifying your loyalty program: Five tips for a good hand

Gamification is among the buzziest trends in loyalty marketing these days, and while it can be a compelling tool for early engagement, its effectiveness depends on the nimbleness of the hands behind the game.

How retailers can turn Big Data into real insights

Most of the data you're looking for is already in place; it's just a matter of going beyond spreadsheets to find it.

Inside the new Kohl's Yes2You reward program

Yes2You Rewards is a currency-neutral customer loyalty program that rewards at a rate of 5 percent on spending in-store and online. The Wisconsin-based department store chain operates 1,163 stores in 49 states.

Retail in 2015: The age of uncertainty

Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.

Nine common mistakes that can wreck your retail business

You can't always blame your company's hard times on the economy or the competition. Sometimes, it's a lack of focus on the fundamentals.

Don't let 'holiday creep' ruin your retail story

On the surface, holiday creep may not seem like a problem for retailers, but when you take a closer look, you can see how this phenomenon contributes to the erosion of brands.

Macy's omnichannel strategy: Moving engagement as well as sweaters

Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more sweaters, suits and shoes.

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NEWS


Swirl releases results of retail beacon marketing campaigns

The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores.

Mood Media, Shazam announce 'Shazam In-Store'

According to the companies, Shazam-In Store, part of Shazam's larger expansion strategy into consumer-facing environments, is integrated into the existing Shazam app and offers brands the opportunity to connect to Shazam's more than 100 million monthly active users.

Survey: Online shoppers have become deal-hungry

Eighty-one percent of survey respondents said the accessibility of discount, deal and coupon sites have affected their willingness to pay full price. In fact, 35 percent said they never pay full price for items online.

Deloitte releases pre-Thanksgiving survey results

Consumers still have a lot of shopping to do, and more than half will shop over Thanksgiving weekend.

Most consumers prefer gift cards to gifts, but many feel guilty asking for them

Survey finds 78 percent of consumers think gift cards make shopping easy, but one in three consumers feels guilty putting them on their wish lists.

Black Friday in-store shopping still tops, Cyber Monday actually draws one-third of consumers to physical stores

Younger consumers are the most likely to shop in physical stores Thanksgiving Thursday through Cyber Monday, with 25-34 year-olds most likely to shop in a store on Thanksgiving and millennials most likely to shop in stores on Black Friday.

LevelUp, Cardpool partner for gift card exchange program

Cardpool can enable LevelUp users to sell their unused and partially-used gift cards in exchange for LevelUp credits.

Most Americans say they won't shop on either Black Friday or Cyber Monday

Millennials are the most likely to shop on those dates.

More than half of Americans looking for rebates this holiday season

The number one type of product for which survey respondents are most likely to use a holiday rebate is electronics (51 percent). Twenty-six percent said they’d use a rebate for toys, and 21 percent would use a rebate for batteries.

Traditional coupon offers still dominate, but volume of digital 'clips' continues to climb

More than 2 billion coupons were redeemed during the first nine months of 2014.

Mobile's impact on new product purchases by moms rises 26 percent over 2013

With moms on the go, smartphones in hand, the study finds that a majority use their mobile device specifically for shopping while in-store.

Nielsen: Global perceptions of store brands improve, but share of basket varies by country

The Nielsen Global Survey of Private Label polled more than 30,000 Internet respondents in 60 countries to understand how consumer perceptions about private-label quality, value, assortment and packaging translate into sales around the world.

MyAFINITI program brings brand-specific offers to AARP members at POS

AARP members can now use their membership cards to access the myAFINITI platform, which connects brands, retailers and consumers through targeted, brand-specific discounts.

The best time for online Black Friday shopping? Wednesday night

The online versions of these sales typically start many hours earlier and in some cases days before.

Social shopping network Retailcommon available now in the US

Among the U.S. retailers to use the service at launch are Macy's, Kenneth Cole, Athleta and Payless Shoesource.

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