Cabela's encouraging customers to disconnect

Cabela's, in partnership with country singer Justin Moore, announces Disconnect Day, a nationwide campaign encouraging Americans to step away from their devices.

FEATURES


Why millennials are careful shoppers

Millennials' constant connectivity and dependence on social media means that they trust their friends and social networks. However, when it comes to making purchasing decisions, they rely on strangers even more.

Taking a closer look at AmEx's land of Plenti

Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the Plenti coalition loyalty program by American Express comes after the same movement has been embraced, particularly among retailers, globally.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Hitting the bull's-eye will require more than moms in minivans

Can a retailer really target a customer segment and create loyalty in today's omnichannel retail marketplace?

Why you should take retail traffic indexes with a grain of salt

Why are there such discrepancies in these indexes ... and whom should you believe?

Retail of the future: Five insights from SXSW Interactive

In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.

Starbucks suspends 'Race Together' campaign amid criticism

Hoping to encourage a dialogue around race-related issues, the Seattle-based coffee giant devised the now partially dismantled "Race Together" campaign where baristas write the slogan on Starbucks coffee cups, and engage select customers in a conversation on race.

Making a 'lovemark': How Coke and Burberry derive devotion digitally

If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform the historic into meteoric through the clever use of digital marketing.

Are your fans mad about your brand?

With March Madness upon us, here's how retailers can learn from sporting fanatics.

From stock options to oranges: Whole Foods Rewards is a natural for growth

Whole Foods is enjoying the fruits of its marketing labor these days, but its long-term success may rely more on its affinity for workers than affinity with shoppers.

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NEWS


Montana convenience stores roll out new POS

Town Pump selects new point of sale system to support EMV compliance and enhance customer experience.

Kmart's Joe Boxer Tracker Band rewards users for doing nothing

Kmart is tapping into the fitness tracker trend with an "inactivity tracker" meant to promote the retailer's Joe Boxer pajama brand.

Customer loyalty membership programs on the rise, study says

Despite their growth and popularity, loyalty programs don't automatically pay off for businesses, however.

New online Boutique gives Breitling more agility with tailored platform

The new online Boutique will provide a secure online shopping resource for those looking to purchase a Breitling, so customers can be assured they are purchasing an authentic Breitling from an authorized retailer, the company said.

Capgemini report finds modern loyalty programs insufficient and ineffective

A report by Capgemini Group, consulting and technology company, has found that most loyalty programs do not meet the needs of customers nor do they actively engage consumers.

US retailers struggling to meet consumer expectations around mobile, in-store experience

Only 42 percent of shoppers found it easy to complete a purchase using a mobile device, and when asked which aspect of the shopping experience is most in need of an upgrade, 39 percent ranked the physical store first.

Amex pushes forward major retail rewards initiative

AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu will be initial partners.

Target adds one-year return policy

The retailer also rolled out a one-year return guarantee for guests using Target's baby, college or wedding Gift Registry.

Walmart highlighting women-owned brands with logo program

The products will be sold in all Walmart stores nationwide and will have a prominent presence on a dedicated section of the retailer's website.

GameStop buying customer gift cards issued by other retailers

More than 90 retail branded gift cards are accepted, including Barnes & Noble, Gap, JCPenney and Target.

Edgecase debuts visual shopping for mobile

Retailers can now let shoppers tap and swipe their way to a more relevant selection of products to drive new levels of engagement, all within the mobile browser.

Study says online shoppers want more flexibility

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, "free" is a driving factor to complete the sale.

Jirafe announces predictive commerce intelligence platform Insight

With the release, online merchants can get answers about their customer, marketing, and merchandising data and take action on what they learn in seconds.

Report says retailers didn't get much love on Valentine's Day

According to the report, traffic declined year-over-year due to harsh weather across much of the country, and storefront conversion was negatively impacted by a less promotional environment.

In-mall mobile retail solution StepsAway expands footprint into 10 new malls

Major retailers such as GNC and Things Remembered are extending StepsAway engagement to drive more brick-and-mortar transactions.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.