Swirl intros ad exchange for mobile marketing

Company's product enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

FEATURES


Inside the new Kohl's Yes2You reward program

Yes2You Rewards is a currency-neutral customer loyalty program that rewards at a rate of 5 percent on spending in-store and online. The Wisconsin-based department store chain operates 1,163 stores in 49 states.

Retail in 2015: The age of uncertainty

Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.

Nine common mistakes that can wreck your retail business

You can't always blame your company's hard times on the economy or the competition. Sometimes, it's a lack of focus on the fundamentals.

Don't let 'holiday creep' ruin your retail story

On the surface, holiday creep may not seem like a problem for retailers, but when you take a closer look, you can see how this phenomenon contributes to the erosion of brands.

Macy's omnichannel strategy: Moving engagement as well as sweaters

Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more sweaters, suits and shoes.

How mobile changes consumer behavior

When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.

Generation D and brand identity

A lot of companies across the globe are going to die over the next few years – not because of macroeconomic stress, but because there is an entire emerging generation of customers who hate doing business with them.

Why back-to-school is still in play for retailers

The beginning of school does not mean the end of this seasonal retail rush.

Are you prepared for the mobile revolution? Take this 10-question quiz to find out.

If you're not up to speed on mobile and all of its implications for retail, you will find the future to be very challenging.

Why it's time to retire the concept of generations

For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.

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NEWS


First Data launches Perka retail beacon platform

Merchants placing the beacon near the store entrance or point of sale can sync the beacon with their Perka mobile loyalty program.

SpinDing launching game-based marketing platform for retailers, brands

The game was originally launched in 1992 on a kiosk network that reached more than 4,000 supermarket locations. The company said it is relaunching the game and transitioning it to consumer devices.

Neiman Marcus partners with POPSUGAR on luxury box

Media firm POPSUGAR has announced its second annual collaborative holiday gift box with specialty retailer Neiman Marcus. According to the companies, the limited-edition box will feature a curated assortment of beauty, fashion and home items for the holiday gift-giving season.

Target announces plans for 2014 holiday season

In addition to free shipping on all online orders through Dec. 20, Target said it now has more than 65,000 items available for "buy online, pickup in-store." The retailer said 80 percent of online orders are currently being fulfilled within one hour.

Swirl launches mobile ad exchange

According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

Simon Malls implementing Ziploop mobile shopping app

According to the company, Ziploop provides shoppers with an effortless way to organize their shopping activities across all devices, at home or on the go.

American Eagle Outfitters says beacons are driving better sales

American Eagle customers received a message upon entering the store, offering a small incentive for visiting the fitting rooms. Resulting data showed the percentage of users who visited the fitting room area to try on clothes was more than double for those who received the messages vs. those who that didn’t.

Study says consumer satisfaction with supermarkets is very high

The research found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.46 on a five-point scale, where five is highest.

September spending shows slight retreat from August

Following a summer in which spending growth hit several year-long highs, September spending slowed slightly when compared to August numbers.

Online holiday shopping to be more influenced by social media this year

Survey results show 36 percent of shoppers intend to buy gifts via their mobile device, up 29 percent from last year, and 49 percent will make purchases based on a social referral.

September retail sales fall short

Traffic decreased substantially compared to last year and last month. However, healthier economic conditions and less government disruption led to significant improvements in duration and bounce rate compared to last year.

ICSC predicts 4 percent rise in holiday retail revenue

Positive economic signals point to a stronger holiday shopping season as the International Council of Shopping Centers (ICSC) forecasts a 4.0 percent increase in sales during the November-December holiday shopping period, the strongest gain in three years. Total holiday shopping...

Survey says U.S. consumers plan to spend more this holiday season

Holiday gift purchases expected to average $718; Consumer enthusiasm for Black Friday shopping hits eight-year peak.

Study says shoppers are abandoning mobile shopping carts due to poor customer care

New research from Contact Solutions shows that consumers have high expectations for retail care when shopping via mobile device, and if those expectations aren’t met, they’ll abandon the experience entirely.

StepsAway brings location-based marketing to mall retailers

Retailers using the StepsAway solution at launch include Sephora, Express, Art of Shaving and Things Remembered, among others.

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