The ROI of social engagement

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Current social media trends put the focus on context.

FEATURES


The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence to convert sales.

Five e-commerce revenue leaks you need to plug

The holy grail of 1-to-1 personalization presents a challenge that 55 percent of online retailers haven't even begun to address, although several key elements are easy to implement today.

Four ways to take advantage of Target Canada's loss

There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot rebuild a weak foundation.

Retailers seek to link the mobile and in-store experience for consumers

Consumer technology preferences are forcing merchants to rethink how they meet expectations.

Retail customer engagement comes into focus at NRF Big Show

Panelists discuss the need for merchants to build great experiences in physical enviroments and use mobile to enhance interaction.

Neiman Marcus debuts digital mirror

Luxury fashion retailer Neiman Marcus has announced the rollout of the MemoryMirror by MemoMi in its Walnut Creek location, with other rollouts scheduled later this month.

Four common retail rebranding mistakes to avoid

Most major retailers undertake a rebranding initiative once every seven to 10 years, ranging from creating and installing new signage to a comprehensive overhaul of the physical premises.

Five things to look for next week at NRF

The BIG Show is bigger than ever, so where do you begin? Start with our checklist of five things to look for at retail's biggest gathering.

Can you charge your customers for loyalty?

Are you so good that your customers are loyal to you even without the incentives of a loyalty program? Good enough that they would be willing to pay to belong to your loyalty program?

Why most retail loyalty programs are failing

In reality, most retail loyalty programs are little more evolved than a basic paper coupon.

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NEWS


Vibes seeks to improve mobile marketing with new initiative

WalletAds is a patent-pending mobile ad technology that enables consumers to "tap and save" branded content and offers to Apple's Passbook or Google Wallet directly from a mobile ad.

Ace Hardware testing same-day delivery

Ace's Express Delivery pilot has officially rolled out in 33 stores in select neighborhoods in Florida, Illinois, Colorado, Maryland, Texas and Arizona.

Consumer expectations of retailers growing fast, says new engagement index

J. Crew, Nike, Marshall’s and TJ Maxx, Walmart, Home Depot, Whole Foods, Amazon.com, Costco, and Dick’s all captured engagement leadership positions in a challenging retail environment where consumer expectations have increased nearly 23 percent over 2014, according to the Brand Keys 2015 Customer Loyalty Engagement Index.

Consumer spending on home fashions, appliances rose for two years

Consumers spent more than $47 billion on small appliances, non-electric housewares products and home fashions in 2014, according to The NPD Group.

Mobiquity and ShopAdvisor announce partnership

Mobiquity Networks, which operates a national location-based mobile advertising network, has reached an agreement that will enable ShopAdvisor's nearly 2 million mobile app users to be uniquely notified of preferred and relevant products that are available near them.

Bond launches CPG mobile loyalty app SynapzeSHOP

New solution integrates offers and loyalty initiatives to drive engagement, build deeper relationships and collect valuable shopper purchase data.

ADL says Urban Outfitters product is 'eerily reminiscent' of Holocaust-era design

The Anti-Defamation League is urging Urban Outfitters to stop selling a tapestry that it says is “eerily reminiscent” of the prisoner gray and white stripes and pink triangles that gay male prisoners were forced to wear in Nazi concentration camps.

Hy-Vee selects Interactions for experiential marketing services

Interactions will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year.

Rakuten survey says men will spend more than women on Valentine's Day

American men will spend more on Valentine's Day than women, with men spending an average of $104, compared to $45 by women.

Mattress store goes completely associate-free

Management monitors the store via web cams, and shoppers can place their orders whenever they are ready on the in-store kiosks.

Slyce acquires mobile couponing app SnipSnap for $6.5M

The company names Toys "R" Us and Hudson's Bay among its retail clients, and says it currently has a patent pending on its process of turning a photograph of a coupon into a mobile coupon.

Mood Media completes rollout of in-store digital watermarking tech

When integrated within a mobile application like Shazam, Mood Presence "listens" for Mood's proprietary digital audio watermarking and triggers an event to communicate with the consumer on his or her mobile phone.

U.S. 'switching economy' up 29 percent since 2010

Despite heavy investment, only 11 percent of U.S. consumers strongly agree companies are effectively converging digital, mobile, social and traditional channels.

Roundy's selects Market6 for vendor collaboration portal

The leading Midwest grocer has selected Market6’s retailer/supplier collaboration software platform, Market6 Foundation, to deliver a new vendor collaboration portal for Roundy’s enterprise-wide merchandising team and consumer goods supplier community.

RetailNext announces strategic alliance with hyper-local deal platform StepsAway

The joint solution will enable retailers and mall operators to better target and measure personalized promotions.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.