During this year's CONNECT Mobile Innovation Summit, Vibes CEO Jack Philbin led the opening panel on the future of mobile and what it means for retail.
When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.
The big message from this year's CONNECT Mobile Innovation Summit was not about retailers and restaurants deciding if mobile should be part of their digital efforts. Rather, it was about how brands should layer mobile into everything else they are doing.
Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.
Today's retail stakes are too high for "lies, damned lies, and statistics."
Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.
Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.
Psychology 101 meets loyalty marketing.
What happens, in a good story, when we skip certain parts or make changes to it? Quite simply, the essence of the story changes.
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Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.
Nordstrom Inc. announced that it is partnering with Curalate as the first company to launch Like2Buy, a platform that it says will enable a more seamless shopping experience for its customers through Instagram.
Mobile marketing firm Artisan has announced the availability of in-app messaging capabilities, which it says are integrated into its Mobile Experience Management platform for mobile app analytics, personalization, and testing.
The shopping-via-video experience allows customers to make a purchase by clicking on individual items within the video.
Study finds that 90 percent of retailers surveyed are selling on marketplaces, 64 percent are using digital marketing.
Coupon usage is growing among back-to-school and college shoppers.
Company updated mobile app to give consumers the ability to track sales from their favorite brands and merchants.
The iMobile3 PassMarket mobile app provides customers with rewards, offers, gifting, messaging, store locator and payment features to simplify the shopping experience for customers using their mobile devices.
Footwear manufacturer New Balance is partnering with Oregon-based Brandlive to produce a four-day series of online and in-store video events, all designed to promote the debut of the latest version of the company's 880 running shoe line to retail customers as well as retail store employees.
Five percent of net profits will support nonprofits that empower women and girls.
Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and personalized offers to over 9 million Epicurious mobile app users.
Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons generate loyalty.
TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices.
Sitecore has announced an early access program for Sitecore Commerce, which it says is the first enterprise-grade .NET customer experience management solution with fully integrated commerce functionality.
The expansion of the program across a broader number of Simon's malls, Premium Outlet and Mills centers is expected to be completed by spring of 2015.
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Dollar General has announced the successful rollout of its new DG Digital Coupon program to its more than 11,300 stores across the 40 states the retailer serves.