Is your promotional process a positive customer experience?

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A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure could turn a positive into a negative.

FEATURES


Will Facebook and Twitter accelerate retail m-commerce?

The power of social media could shape retail digital transformation, according to Alex Hum in his latest blog post.

What Macy’s, Neiman and Guess reveal about price wars

The price of retail success will never be found on a tag. It will be registered with the emotions of the consumer as she leaves the store.

What is bitcoin's retail future?

While enthusiastic about the virtual currency's future, bitcoin experts sounded a note of caution about retail consumer adoption.

NRF: Consumer spending on moms to skyrocket

Consumers will spend more than $20 billion on their moms this Mother's Day.

Lululemon's ABC's of marketing

While Lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its menswear, which could create renewed energy.

Retailers enhancing customer experience with interactivity

A look at why adding interactive digital signage could give retailers a seamless customer experience.

3 lessons retailers can learn from ad agencies

Retailers, marketers and business owners can learn a lot from ad agencies.

Why millennials are careful shoppers

Millennials' constant connectivity and dependence on social media means that they trust their friends and social networks. However, when it comes to making purchasing decisions, they rely on strangers even more.

Taking a closer look at AmEx's land of Plenti

Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the Plenti coalition loyalty program by American Express comes after the same movement has been embraced, particularly among retailers, globally.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

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NEWS


7-Eleven in Phillipines enhances loyalty platform

Datalogic QuickScan devices will be used to enhance loyalty programs that provides reward points and promotional discounts at checkout.

FAO Schwarz toy store in midtown Manhattan to close

The FAO Schwarz toy store in midtown Manhattan will close July 15 due to rising rent.

Study reveals how consumers feel about giving to charity at the register

The Change at the Checkout Report found that 71 percent of the survey respondents have donated to charity at the register.

IBM releases cloud-integrated solution for marketing

IBM launches cloud-based product aimed at helping brands meet the growing complexity in retail, omnichannel customer experiences.

Signorelli Company breaks ground on Valley Ranch Town Center

Valley Ranch Town Center will be the largest retail project in the Houston area with 1.8 million square feet of shopping.

Report reveals e-commerce opportunities

Oban Digital released this week a report that unveils local events from around the world offering e-commerce opportunities.

Walmart aids Chinese businesses in sustainability efforts

The Walmart Foundation announced an $875,000 grant to The Sustainability Consortium to expand its efforts to support Chinese businesses.

Staples launches Microsoft Match

Staples will utilize Microsoft Match to pair customers with the right Windows devices.

IBM, Facebook join forces

Facebook and IBM Commerce announced that they will partner to provide brands with tailored marketing capabilities.

Macy's using social media to help 'mom-approved' charities

Macy's Thank-A-Mom movement has the hashtag #MacysLovesMoms and gives to "mom-approved" charities.

Best Buy enhances selfie experience

HISY gadgets enhance selfie shots and group shot photography.

Chef Ernesto launches all-natural foods at select Dollar Trees

Chef Ernesto is announcing a nationwide rollout of its all-natural frozen food line now available at Dollar Tree stores from New England to North Carolina.

Hallmark shows signs of 'The Force'

Select Hallmark Gold Crown stores will offer in-store promotions for the celebration of May the 4th.

Warriors of Mandalore invade Spencer's

Spencer's Gifts unveiled its newest Star Wars product line today, aligning with "May the 4th" Star Wars' fan festivities.

The Force is strong with this chocolate

Star Wars-themed merchandise reaches M&M'S World stores far, far away.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.