Back-to-School: Generational needs, budget-conscious shoppers present retail challenges

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Shoppers are investing in electronic gadgets and keeping an eye on the school spending budget this year.

FEATURES


Back to School: Sales to dip nearly 10% despite other economy gains

Despite positive economic moves in the housing and job markets, the retail back-to-school sales season won't be as robust as last year. Overall, however, spending has been on a steady and healthy progression.

Wal-Mart aims to beat Amazon with big sale, shipping incentive

Just one week after Amazon announced a big retail sales push with its ‘Prime Day’ event happening Wednesday, mega competitor Wal-Mart announces its response: an online sale that promises to beat Amazon.

Back to School: 8 tips for enhancing mobile customer experience

In Part 2 of our Back-to-School series, an expert offers tips on enticing the mobile shopper and ensuring the mobile retail experience is rewarding for the consumer.

Back to School: Not too early to start planning as new trends factor into strategy

In this first part of a 10-part series on back-to-school retail strategies experts offer up insight on new trends and why you need to start planning for the school shopping season right now.

3 ways to prep for the ban on trans fats

Food retailers can prepare for the ban by taking a few necessary steps.

Restaurant taps mobile tech to boost consumer experience, save money and hone marketing

Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable data to drive greater engagement.

Ensuring a ‘pop-up’ effort pops for consumers and doesn’t flame out in failure

The ‘pop up’ customer engagement experience isn’t brand-new, but it certainly isn’t old hat as many a retailer is embarking on either the first ‘pop up’ effort or getting ready to put those initial lessons learned into play on a second project.

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.

The new force at Old Navy: 4 loyalty Lessons from a retail revival

Like a smattering of rhinestones on a pair of skinny jeans, Old Navy has emerged as the unexpected sparkle in Gap Inc.’s performance.

Armed with the right strategy, Instagram is valuable marketing weapon

The visual network requires its own specific strategy but must be part of the overall promotional effort.

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NEWS


Pilot success spurs mobile ad efforts at Marathon stores

A 90-day trial run by Golden Pantry Food Stores reveals iSIGN technology to be an effective marketing tool.

Free webinar offers insight on Which Wich CRM strategy

The live webinar will provide a rare opportunity to learn about customer relationship management from the business enterprise and gain unique insight on options and strategy.

Girl toy sales slump proving to be a challenge for retailers

Girls aren't buying as many toys these days as boys and it's impacting the bottom line for retailers.

Amazon expands handyman service to 15 metro areas

Amazon Home Services is expanding nationwide in terms of providers and services, as it begins moving into 15 metro areas including Atlanta, Boston, Miami and San Diego.

Airport shoppers enjoying new interactive retail experience

Travelers at San Francisco International airport are now tapping interactive screens if looking to buy headphones or a cold healthy drink.

Wegmans Food Markets debuts meal plan for the busy family

Wegmans nutritionist Kirby Branciforte said the guide will help families with fast, healthy eating during the summer.

Retailers push for tax-free weekend to spur late summer shopping traffic

Massachusetts retailers are hoping to spur business in mid-August with a sales tax-free weekend.

Men are from Mars, women from Venus in the retail shopping environment

When it comes to retail shopping men and women have very distinct behaviors, both in the brick and mortar environment and online, and retailers need to tune marketing and merchandising approaches to meet the varied needs.

Amazon celebrating big anniversary in prime fashion

It's been 20 years since Amazon.com opened its doors and the e-tailer is using the big occasion to promote its top-tier membership service and one of its latest Prime consumer services.

STRATACACHE expands shopper marketing with IZ-ON acquisition

Dayton, Ohio-based digital signage provider announced its acquisition of IZ-ON Media, a digital media company specializing in in-store shopper marketing solutions designed to activate shoppers along the path to purchase.

Why upscale, newer brands can escape negative Groupon effect

Some experts caution that restaurant brands may come across as desperate when they offer daily deals, but a new study from the University of Maryland's Robert H. Smith School of Business reveals certain types of venues can escape potential damage to their reputations.

Gap store closing may spur new customer experience for brand fans and Old Navy, Banana Republic shoppers

Retail giant Gap Inc. may be closing down 175 North America stores and laying off about 250 workers but there may be a huge silver lining for another brand within the conglomerate.

US retailers heaviest spenders on digital advertising

US retailers spend more on digital ads than any other industry.

Walmart releases position statement on farm animal welfare

Walmart, and its membership-model outlet Sam's Club, recently released a statement lining out its position on farm animal welfare.

7-Eleven in Phillipines enhances loyalty platform

Datalogic QuickScan devices will be used to enhance loyalty programs that provides reward points and promotional discounts at checkout.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.