RadioShack gift card court battle nears resolution with $40M settlement

Defunct retailer agrees to plan to refund a good number of consumers holding valueless cards.


Back-to-School: How retailers are tackling consumers' social network activity to engage customers

In our final segment of our 10-part Back-to-School series, the focus is on social networks and social influence and how retailers are adjusting marketing strategy. Mavrck CEO Lyle Stevens offers up expert insight.

Restaurant to customers: Just pay what you think the meal is worth

What better experience can a diner have than tallying up their own meal tab?

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Macy's multi-prong strategy targets boosting in-store, online experience

Despite lackluster earnings in the second quarter, the retailer is taking some big strides in next months to regain market footing.

IPO or no IPO? Top considerations for retailers mulling going public

The IPO landscape is attractive for retailers within special or unique niches, especially for those that can build grassroots buzz and differentiate themselves in a loaded market.

Say what? A Wheaties beer? Yup, and it’s called HefeWheaties

Breakfast food retailer delves into a new product line, just like high-end fashion retailer Lululemon. One hint: it comes with foam on top.

Back-to-School: Reports reveal what’s hot, what’s not and consumer trends

Consumer shopping reports reveal some new trends and why consumer activity will be down a bit compared to a year ago.

Apple taking a bigger bite of watch market than many expected

The electronics device innovator's Watch was predicted to have some impact on the traditional timepiece-making market, but the actual bite may surprise most industry watchers.

Engaging the millennial shopper: It's not easy but it can be done

Getting millennials on board as loyal customers isn't just about tweeting, posting and sharing the latest products on Instagram.

Lululemon brews unique approach for luring male shoppers

Lululemon obviously believes the way to building a bigger male consumer base is all about crafting the right beer.

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Zenput plugs in new task-management features to drive consistent store experience

Streamlined project management features promise to save time and money.

Loyalty programs gaining deeper ground with retailers

A new report notes big divide between loyalty efforts and mobile marketing, however.

Big Tesla fan in line to get free Model X courtesy of unique referral contest

Bjorn Nyland, a rabid Tesla Motors' customer, says he'll offer test rides once he claims his free prize.

Beauty retailer hits omnichannel strategy head-on

Sephora is launching a subscription beauty box service and the move is getting applause from industry watchers.

Consumers love the personal touch in email marketing

Taking time to customize that email strategy can pay off for retailers.

Target drops shipping fee to push back-to-school online traffic

Shoppers buying school supplies at will get all items sent free with no minimum purchase requirement for next nine days.

Rewards program delivers the goods for National Coney Island chain

National Coney Island restaurant chain is reaping benefits of a new rewards program.

FiveStars partners with Advantage Waypoint to drive growth, company expansion

Marketing automation and loyalty program provider FiveStars is partnering with Advantage Waypoint to drive merchant expansion and speed growth.

Tesla engages electric car customers to drive sales, save costs

Referral program success could prove valuable for Tesla and its customers, while driving down car costs.

Consumer apps are a must-have for the food retail business, reveals new research

Grocery apps for shoppers are a great way to enhance customer interaction and spur consumer loyalty.

Pilot success spurs mobile ad efforts at Marathon stores

A 90-day trial run by Golden Pantry Food Stores reveals iSIGN technology to be an effective marketing tool.

Free webinar offers insight on Which Wich CRM strategy

The live webinar will provide a rare opportunity to learn about customer relationship management from the business enterprise and gain unique insight on options and strategy.

Girl toy sales slump proving to be a challenge for retailers

Girls aren't buying as many toys these days as boys and it's impacting the bottom line for retailers.

Amazon expands handyman service to 15 metro areas

Amazon Home Services is expanding nationwide in terms of providers and services, as it begins moving into 15 metro areas including Atlanta, Boston, Miami and San Diego.

Airport shoppers enjoying new interactive retail experience

Travelers at San Francisco International airport are now tapping interactive screens if looking to buy headphones or a cold healthy drink.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.