When is one piece of candy better than two? And what does that teach us about how customers react to retail?
Your customers need to be gently reminded of the value they are receiving from you.
The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.
The Boston-based company says customers increased spend after merchants integrated iBeacon.
Although most retailers don’t have the resources of an Alibaba-sized parent company, we can use key insights from Alibaba’s newest venture to aid our own strategies.
Brick-and-mortar retailers are primed to emerge victorious in the battle for shopper dollars.
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Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?
Earlier this week, Target unveiled its new iOS app "In a Snap," which lets users scan images of products in an advertisement and either purchase them or save them for later.
Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc.
SHOP.CA, a site offering daily sales events for Canadian shoppers, has announced its first mobile app for iPhone and Android devices. According to the company, the new app will feature the same exclusive daily sales on products from 27 categories...
Millennials will spend $913 million of their own money on school items this year.
Mobile marketing firm Vibes has announced the release of personalized Push Messaging, integrated with Catapult, its mobile relationship management platform for brands.
Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads actually work? Researchers at Columbia Business School have found that, despite...
First Data Corporation has announced the commercial integration of its Perka Mobile Loyalty Solution. Its apps are now available through First Data distribution systems, according to the company.
Perka is a cloud-based customer loyalty solution that connects businesses to their customers using location-based apps and mobile phones.
SK Planet Inc., the U.S.-based mobile commerce subsidiary affiliated with wireless giant SK Telecom, has announced its beta launch of a touchless, beacon-enabled shopping experience through its Slyde mobile app.
While green products and services continue to be top-of-mind for Americans, Millennials are emerging as some of the most committed purchasers of sustainable products and services. SCA, the maker of the Tork brand of away-from-home hygiene products in North America,...
Shop Your Way, a free membership program and social shopping community with tens of millions of members, has announced a major expansion of its rewards program with the addition of more than 50 brand-name partners. Previously, Shop Your Way was...
In 2004, Matt Rutledge and his colleagues launched the pioneering retail site Woot.com, the first "daily deal" site — only one product was available every day, and when inventory was gone, it was gone. Shoppers would then have to wait until midnight to see what the next day's offering was.
Approximately 52 million parents are heading to the stores this back-to-school season and retailers and marketers are trying earlier than ever to earn their business. And while parents have always pitched in for traditional school supplies like notebooks and pens,...
Software firm Clutch has announced a new loyalty solution for Amazon Webstore merchants. Through the solution, Amazon Webstore merchants can use the Clutch Customer Success (CS) platform to issue customer loyalty program rewards and enable rewards redemption during checkout. According...
Back-to-school shopping is the second largest retail event of the year, second only to holiday shopping. However, businesses are failing to use loyalty programs in order to take full advantage of the $72.5 billion back-to-school shopping opportunity, according to findings...
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Overstock.com, Inc. announced that it now offers free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians.
According to the company, Club O members receive free shipping and Club O Rewards equal to at least 5 percent of all purchases.