Why brand longevity means avoiding shortcuts

.

What happens, in a good story, when we skip certain parts or make changes to it? Quite simply, the essence of the story changes.

FEATURES


Seven lessons in upselling, learned from a trip to the mechanic

Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.

How to use neuroscience to create great customer experiences

When is one piece of candy better than two? And what does that teach us about how customers react to retail?

How to communicate price increases to your customers

Your customers need to be gently reminded of the value they are receiving from you.

Amazon's Fire Phone: Will it succeed?

The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?

L'Oreal app holds a mirror to consumer insights

The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.

Big wins with Little Data, in four steps

In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.

Big data, value pricing and fairness

Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.

Retailers using mobile payment platform LevelUp get iBeacon support

The Boston-based company says customers increased spend after merchants integrated iBeacon.

Alibaba goes boutique: What we can learn from 11Main

Although most retailers don’t have the resources of an Alibaba-sized parent company, we can use key insights from Alibaba’s newest venture to aid our own strategies.

Why the future of retail is exciting, not gloomy

Brick-and-mortar retailers are primed to emerge victorious in the battle for shopper dollars.

See More »

NEWS


Dollar General completes DG Digital Coupon rollout

Dollar General has announced the successful rollout of its new DG Digital Coupon program to its more than 11,300 stores across the 40 states the retailer serves.

Brick and mortar retail sees 59 percent revenue growth in Q2

MarketLive has announced the results of its Performance Index report for Q2 of 2014. The index report signaled a strong retail economy with across-the-board, year-over-year increases in traffic, revenue, conversion, add-to-cart and average order sizes, according to the company.

Mobile ad engagement doubles

Nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013.

Most parents say back-to-school spending will increase this year

A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater spending power, according to a survey released by Accenture.

Lord & Taylor deploying beacons in North American stores

HBC Department Store Group today announced it is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.

Survey says in-store is the preferred method for back-to-school shopping

Omnichannel is very important as 73 percent of consumers will research online, but buy in-store.

Target app uses image recognition to speed mobile purchases

Earlier this week, Target unveiled its new iOS app "In a Snap," which lets users scan images of products in an advertisement and either purchase them or save them for later.

Search marketing tops online retail customer acquisition tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc.

Canadian shopping site SHOP.CA launches mobile app

SHOP.CA, a site offering daily sales events for Canadian shoppers, has announced its first mobile app for iPhone and Android devices. According to the company, the new app will feature the same exclusive daily sales on products from 27 categories...

Electronics, school supplies drive increased back-to-school, college spending

Millennials will spend $913 million of their own money on school items this year.

Vibes introduces personalized push messaging for brands

Mobile marketing firm Vibes has announced the release of personalized Push Messaging, integrated with Catapult, its mobile relationship management platform for brands.

Columbia Business School releases study on mobile ad effectiveness

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads actually work? Researchers at Columbia Business School have found that, despite...

First Data introduces Perka mobile loyalty solution for SMB merchants

First Data Corporation has announced the commercial integration of its Perka Mobile Loyalty Solution. Its apps are now available through First Data distribution systems, according to the company. Perka is a cloud-based customer loyalty solution that connects businesses to their customers using location-based apps and mobile phones.

Slyde app combines loyalty, deals and touchless payments

SK Planet Inc., the U.S.-based mobile commerce subsidiary affiliated with wireless giant SK Telecom, has announced its beta launch of a touchless, beacon-enabled shopping experience through its Slyde mobile app.

Millennials lead growth in spending on green products

While green products and services continue to be top-of-mind for Americans, Millennials are emerging as some of the most committed purchasers of sustainable products and services. SCA, the maker of the Tork brand of away-from-home hygiene products in North America,...

See More »

Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.