Stimulating Sales - Sensory Marketing in Retail

85-95% of consumer decisions occur on the subconscious level – implying that conventional marketing tactics intended to influence customers on a rational level are incredibly ineffective. This shift in perception has prompted extensive research into the link between conscious cognition and purchasing behavior.

Type: White Paper

Sponsor: Mood Media


WEBINAR: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies

Mobile advertising, marketing and media are entering a new era of growth, spurred by increased consumer usage of mobile devices for media, content consumption and engagement with shopping, promotions, advertising and marketing.

Type: Webinar

Sponsor: Code Broker


Digital Signage Language | Making your Content More Engaging

How can you make your digital signage content more effective? By using the correct digital signage language.The text in digital signage content can make or break a design. Even with the best digital signage hardware and CMS, poor digital signage text will hurt the project.

Type: Infographic

Sponsor: Mvix


See More »

FEATURES


Foregoing clicks and betting on bricks: What's the story?

Five take-aways from the STORY store on how to beat etailers.

Omnichannel retailer aims to give beauty industry a complete makeover

Birchbox is much more than an new beauty retailer. It's striving to define a new realm in customer experience and an innovative omnichannel strategy.

Dunkin’ innovation chief: Hope is no strategy; retailers must differentiate or die

John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do to survive and beat the competition.

Target innovation chief: Mobile is king, stores a vital asset in customer experience

Target intends to keep investing heavily in customer experience technology, but mobile playing a critical role.

Kroger's ClickList fuels points for chain, but what's in the cards for customers?

Kroger is extending its ClickList online ordering service to new markets, but that does not mean a national rollout is in store for consumers.

Talking With: Citi's chief customer/digital experience officer on mapping the customer journey (Part 2)

In this second part of a two-part interview with Citi Chief Customer and Digital Officer Alice Milligan, Milligan discusses mapping out the customer journey and how Citi is hurdling obstacles in delivering top-notch customer service and experience.

How Target's in-store clinics are reinventing retail wellness

Target's new in-store wellness sections, called Connected Health, enable shoppers to track personal health information on handheld devices.

Sales success begins and ends with engagement

Engagement can be difficult to measure, but there are ways to do it.

A lesson on loyalty: Where Starbucks went wrong

Brands can learn a lot from the Starbucks reward program controversy — from using best methods in the program development stages, to structuring reward programs to remain flexible, to striking a smarter balance between customer happiness and business needs.

Restaurant, retail customer experience leaders headline ICX Summit

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.

5 dirty little secrets within Amazon's world domination strategy

Planes, trains and ships are just the tip of the icebergs in disruption.

Kmart is all about the fun in retail customer engagement

Kmart shoppers will notice a few new things in the local store as the company is expanding its strategy to make shopping more fun than ever.

Report: Canadian retailers lagging on retail customer experience, meeting consumer needs

Retailers in Canada are not paying enough attention to consumer needs and expectations and need to re-energize their focus on customers.

For the love of change: Why display design can't be a stagnant strategy

How can we make displays last, carry a consistent brand message, and yet still appease the need of our audience for change?

Infographic: Are you using Instagram to attract millennials?

Of Instagram's 40 million monthly users, 90 percent are millennials.

See More »

Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.

NEWS