Ninety-three percent of U.S. consumers said the type of reward offered is a “very important” or “somewhat important” factor in their decisions to join a loyalty program and to remain engaged with a brand.
Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the Presence signal activated, clients can communicate with consumers while they are in their location and deliver relevant, engaging content to enhance the in-store experience.
The SmartFocus survey also reveals a significant age-related gap in digital shopping preferences. Nearly half of all millennials spend more time shopping online than in stores while only 27 percent of baby boomers prefer to shop online.
When combined with revisions to July, August sales indicate a consistent improvement in consumer confidence and spending but run contrary to August's lackluster jobs report.
The most significant shifts for retailers in the 2014 holiday season can be found in omnichannel, which is changing the landscape for companies and impacting their holiday staffing strategies.
Free online layaway, an enhanced loyalty program are among the new strategies for the toy retailer.
The initial partnership consists of deals with Burberry, DonorsChoose and GLAAD, and also with a variety of big names in entertainment, including Brad Paisley, Demi Lovato, Eminem, Pharrell, Paramore, Ryan Adams, Soundgarden and others.
The company currently delivers millions of digital coupons every week with a reach of 22,000 stores nationwide.
Overall, U.S. retail online sales for August were up more than 11 percent as compared to the same period last year.
Just days after Nordstrom announced that it was partnering with Curalate to allow its customers to shop via the social network Instagram, Target announced that it too is adding the social shopping service.
Nordstrom Inc. announced that it is partnering with Curalate as the first company to launch Like2Buy, a platform that it says will enable a more seamless shopping experience for its customers through Instagram.
Mobile marketing firm Artisan has announced the availability of in-app messaging capabilities, which it says are integrated into its Mobile Experience Management platform for mobile app analytics, personalization, and testing.
The shopping-via-video experience allows customers to make a purchase by clicking on individual items within the video.
Study finds that 90 percent of retailers surveyed are selling on marketplaces, 64 percent are using digital marketing.
Coupon usage is growing among back-to-school and college shoppers.