Canadian shopping site SHOP.CA launches mobile app

SHOP.CA, a site offering daily sales events for Canadian shoppers, has announced its first mobile app for iPhone and Android devices. According to the company, the new app will feature the same exclusive daily sales on products from 27 categories...

FEATURES


How to use neuroscience to create great customer experiences

When is one piece of candy better than two? And what does that teach us about how customers react to retail?

How to communicate price increases to your customers

Your customers need to be gently reminded of the value they are receiving from you.

Amazon's Fire Phone: Will it succeed?

The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?

L'Oreal app holds a mirror to consumer insights

The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.

Big wins with Little Data, in four steps

In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.

Big data, value pricing and fairness

Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.

Retailers using mobile payment platform LevelUp get iBeacon support

The Boston-based company says customers increased spend after merchants integrated iBeacon.

Alibaba goes boutique: What we can learn from 11Main

Although most retailers don’t have the resources of an Alibaba-sized parent company, we can use key insights from Alibaba’s newest venture to aid our own strategies.

Why the future of retail is exciting, not gloomy

Brick-and-mortar retailers are primed to emerge victorious in the battle for shopper dollars.

A tale of two pricing strategies

Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?

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NEWS


Electronics, school supplies drive increased back-to-school, college spending

Millennials will spend $913 million of their own money on school items this year.

Vibes introduces personalized push messaging for brands

Mobile marketing firm Vibes has announced the release of personalized Push Messaging, integrated with Catapult, its mobile relationship management platform for brands.

Columbia Business School releases study on mobile ad effectiveness

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads actually work? Researchers at Columbia Business School have found that, despite...

First Data introduces Perka mobile loyalty solution for SMB merchants

First Data Corporation has announced the commercial integration of its Perka Mobile Loyalty Solution. Its apps are now available through First Data distribution systems, according to the company. Perka is a cloud-based customer loyalty solution that connects businesses to their customers using location-based apps and mobile phones.

Slyde app combines loyalty, deals and touchless payments

SK Planet Inc., the U.S.-based mobile commerce subsidiary affiliated with wireless giant SK Telecom, has announced its beta launch of a touchless, beacon-enabled shopping experience through its Slyde mobile app.

Millennials lead growth in spending on green products

While green products and services continue to be top-of-mind for Americans, Millennials are emerging as some of the most committed purchasers of sustainable products and services. SCA, the maker of the Tork brand of away-from-home hygiene products in North America,...

Sears Shop Your Way program expands to include other brands

Shop Your Way, a free membership program and social shopping community with tens of millions of members, has announced a major expansion of its rewards program with the addition of more than 50 brand-name partners. Previously, Shop Your Way was...

Woot founder launches new daily deal site Meh

In 2004, Matt Rutledge and his colleagues launched the pioneering retail site Woot.com, the first "daily deal" site — only one product was available every day, and when inventory was gone, it was gone. Shoppers would then have to wait until midnight to see what the next day's offering was.

Back-to-school shopping: Parents asked to buy 29 percent more than last year

Approximately 52 million parents are heading to the stores this back-to-school season and retailers and marketers are trying earlier than ever to earn their business. And while parents have always pitched in for traditional school supplies like notebooks and pens,...

Amazon merchants get a new loyalty option

Software firm Clutch has announced a new loyalty solution for Amazon Webstore merchants. Through the solution, Amazon Webstore merchants can use the Clutch Customer Success (CS) platform to issue customer loyalty program rewards and enable rewards redemption during checkout. According...

Survey says only one-third of retailers using loyalty programs to promote back-to-school spending

Back-to-school shopping is the second largest retail event of the year, second only to holiday shopping. However, businesses are failing to use loyalty programs in order to take full advantage of the $72.5 billion back-to-school shopping opportunity, according to findings...

Overstock.com offering free Club O memberships to first responders

Overstock.com, Inc. announced that it now offers free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians.  According to the company, Club O members receive free shipping and Club O Rewards equal to at least 5 percent of all purchases.

Swirl, Motorola partner on beacon marketing solution

Swirl Networks, Inc., a provider of an enterprise-class beacon marketing platform, announced that it has entered into a strategic relationship with Motorola Solutions, Inc. The two companies said they will work together in the areas of product, sales and services to support iBeacon technology rollouts in large-scale retail environments.

Social media 'gender scorecard': Men tweet, women pin, everyone uses Facebook

According to new research from ACCENT Marketing, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter and other social channels are used by consumers. ACCENT has announced findings from its 2014 Survey...

Old Navy vending machines dispense free flip flops

In the run-up to its annual $1 summer flip-flop sale on June 28, Old Navy has been dispensing free flips from vending machines in locations around New York and Los Angeles.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.