Back to School: Not too early to start planning as new trends factor into strategy

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In this first part of a 10-part series on back-to-school retail strategies experts offer up insight on new trends and why you need to start planning for the school shopping season right now.

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3 ways to prep for the ban on trans fats

Food retailers can prepare for the ban by taking a few necessary steps.

Restaurant taps mobile tech to boost consumer experience, save money and hone marketing

Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable data to drive greater engagement.

Ensuring a ‘pop-up’ effort pops for consumers and doesn’t flame out in failure

The ‘pop up’ customer engagement experience isn’t brand-new, but it certainly isn’t old hat as many a retailer is embarking on either the first ‘pop up’ effort or getting ready to put those initial lessons learned into play on a second project.

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.

The new force at Old Navy: 4 loyalty Lessons from a retail revival

Like a smattering of rhinestones on a pair of skinny jeans, Old Navy has emerged as the unexpected sparkle in Gap Inc.’s performance.

Armed with the right strategy, Instagram is valuable marketing weapon

The visual network requires its own specific strategy but must be part of the overall promotional effort.

How to use humor in marketing to make your customers LOL

Making a customer laugh is a great thing, but if a humorous campaign falls flat the fallout will last longer than any potential merriment.

5 loyalty program dos and don'ts

Experts discuss the five fundamentals of a successful loyalty program.

Is your promotional process a positive customer experience?

A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure could turn a positive into a negative.

Will Facebook and Twitter accelerate retail m-commerce?

The power of social media could shape retail digital transformation, according to Alex Hum in his latest blog post.

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NEWS


Amazon celebrating big anniversary in prime fashion

It's been 20 years since Amazon.com opened its doors and the e-tailer is using the big occasion to promote its top-tier membership service and one of its latest Prime consumer services.

STRATACACHE expands shopper marketing with IZ-ON acquisition

Dayton, Ohio-based digital signage provider announced its acquisition of IZ-ON Media, a digital media company specializing in in-store shopper marketing solutions designed to activate shoppers along the path to purchase.

Why upscale, newer brands can escape negative Groupon effect

Some experts caution that restaurant brands may come across as desperate when they offer daily deals, but a new study from the University of Maryland's Robert H. Smith School of Business reveals certain types of venues can escape potential damage to their reputations.

Gap store closing may spur new customer experience for brand fans and Old Navy, Banana Republic shoppers

Retail giant Gap Inc. may be closing down 175 North America stores and laying off about 250 workers but there may be a huge silver lining for another brand within the conglomerate.

US retailers heaviest spenders on digital advertising

US retailers spend more on digital ads than any other industry.

Walmart releases position statement on farm animal welfare

Walmart, and its membership-model outlet Sam's Club, recently released a statement lining out its position on farm animal welfare.

7-Eleven in Phillipines enhances loyalty platform

Datalogic QuickScan devices will be used to enhance loyalty programs that provides reward points and promotional discounts at checkout.

FAO Schwarz toy store in midtown Manhattan to close

The FAO Schwarz toy store in midtown Manhattan will close July 15 due to rising rent.

Study reveals how consumers feel about giving to charity at the register

The Change at the Checkout Report found that 71 percent of the survey respondents have donated to charity at the register.

IBM releases cloud-integrated solution for marketing

IBM launches cloud-based product aimed at helping brands meet the growing complexity in retail, omnichannel customer experiences.

Signorelli Company breaks ground on Valley Ranch Town Center

Valley Ranch Town Center will be the largest retail project in the Houston area with 1.8 million square feet of shopping.

Report reveals e-commerce opportunities

Oban Digital released this week a report that unveils local events from around the world offering e-commerce opportunities.

Walmart aids Chinese businesses in sustainability efforts

The Walmart Foundation announced an $875,000 grant to The Sustainability Consortium to expand its efforts to support Chinese businesses.

Staples launches Microsoft Match

Staples will utilize Microsoft Match to pair customers with the right Windows devices.

IBM, Facebook join forces

Facebook and IBM Commerce announced that they will partner to provide brands with tailored marketing capabilities.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.