Nordstrom adds Instagram shopping

Nordstrom Inc. announced that it is partnering with Curalate as the first company to launch Like2Buy, a platform that it says will enable a more seamless shopping experience for its customers through Instagram.

FEATURES


#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Seven critical questions required for business decision precision

Today's retail stakes are too high for "lies, damned lies, and statistics."

CONNECT Summit to delve into the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.

Five disruptive retail trends to watch for

Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.

Maslow's hierarchy of needs and the psychology of loyalty programs

Psychology 101 meets loyalty marketing.

Why brand longevity means avoiding shortcuts

What happens, in a good story, when we skip certain parts or make changes to it? Quite simply, the essence of the story changes.

Seven lessons in upselling, learned from a trip to the mechanic

Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.

How to use neuroscience to create great customer experiences

When is one piece of candy better than two? And what does that teach us about how customers react to retail?

How to communicate price increases to your customers

Your customers need to be gently reminded of the value they are receiving from you.

Amazon's Fire Phone: Will it succeed?

The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?

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NEWS


Artisan expands mobile marketing automation capabilities

Mobile marketing firm Artisan has announced the availability of in-app messaging capabilities, which it says are integrated into its Mobile Experience Management platform for mobile app analytics, personalization, and testing.

Diane von Furstenberg testing 'clickable/actionable' videos on Facebook

The shopping-via-video experience allows customers to make a purchase by clicking on individual items within the video.

ChannelAdvisor publishes new Multichannel E-Commerce Study

Study finds that 90 percent of retailers surveyed are selling on marketplaces, 64 percent are using digital marketing.

Back-to-school shoppers still wrapping up shopping lists

Coupon usage is growing among back-to-school and college shoppers.

ShopSavvy gives consumers expanded retailer tracking

Company updated mobile app to give consumers the ability to track sales from their favorite brands and merchants.

PassMarket, NCR Silver connect to enhance mobile shopping experience

The iMobile3 PassMarket mobile app provides customers with rewards, offers, gifting, messaging, store locator and payment features to simplify the shopping experience for customers using their mobile devices.

New Balance uses live omnichannel event to promote its latest running-shoe launch

Footwear manufacturer New Balance is partnering with Oregon-based Brandlive to produce a four-day series of online and in-store video events, all designed to promote the debut of the latest version of the company's 880 running shoe line to retail customers as well as retail store employees.

Nordstrom launches give-back brand Treasure&Bond

Five percent of net profits will support nonprofits that empower women and girls.

Epicurious using beacons for in-store experiences

Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and personalized offers to over 9 million Epicurious mobile app users.

Study finds that digital coupons positively affect brand and loyalty

Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons generate loyalty.

TouchStore aims to engage in-store shoppers on their mobile devices

TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices.

Sitecore introduces .NET-based experience commerce platform

Sitecore has announced an early access program for Sitecore Commerce, which it says is the first enterprise-grade .NET customer experience management solution with fully integrated commerce functionality.

Simon adding beacons to create 200 'smart malls'

The expansion of the program across a broader number of Simon's malls, Premium Outlet and Mills centers is expected to be completed by spring of 2015.

Dollar General completes DG Digital Coupon rollout

Dollar General has announced the successful rollout of its new DG Digital Coupon program to its more than 11,300 stores across the 40 states the retailer serves.

Brick and mortar retail sees 59 percent revenue growth in Q2

MarketLive has announced the results of its Performance Index report for Q2 of 2014. The index report signaled a strong retail economy with across-the-board, year-over-year increases in traffic, revenue, conversion, add-to-cart and average order sizes, according to the company.

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Rare is the retailer that can simply open its doors and the world beats a path. More often, store traffic is the result of careful and deliberate marketing efforts, aimed at making customers want to shop. It's an enormous part of the retail business, and one that requires constant attention and honing.