Three ways retailers and manufacturers can accomplish greater loyalty and sales during the busy holiday season.
Who knows? Someone may be watching.
If you didn't adopt a loyalty program in 2014, this is one New Year's resolution that's sure to pay off, and the numbers prove it.
Consumers now more than ever are using their smartphones and tablets to shop on Thanksgiving, Black Friday and Cyber Monday.
It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.
Another holiday concocted to get us to buy more gifts? On the contrary, this special day is a simple idea that can become one of your most important traditions of the holiday season.
Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.
This year, retailers have 26 days between Black Friday and Christmas. That's only one more day than last year's similarly compressed season.
In times of heavy discounting, retailers are ignoring the power of convenience.
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Gamification is among the buzziest trends in loyalty marketing these days, and while it can be a compelling tool for early engagement, its effectiveness depends on the nimbleness of the hands behind the game.
The online desktop spending season-to-date remains up 15 percent, still ahead of forecast.
The research found that Beauty and Personal Care, an industry traditionally rooted in the ability to touch, smell, sample and experiment with products in stores, is being played by a new set of rules.
The idea of not spending more this holiday season was consistent across age, income and education levels, but millennials had the lowest propensity to hold back on their spending this year.
Sabon said it saw dramatic improvements across key performance metrics including user engagement, total page views, time spent on site and most importantly, sales.
Gains were consistent with NRF's holiday sales forecast, which anticipates an increase of 4.1 percent over last year.
Retail Customer Experience will host a free webinar that delves into the impact mobile technology is having on this holiday season, including analysis of this year's Black Friday shopping event.
November sales comps before the holiday were positive, suggesting that consumers began their holiday shopping earlier this year.
In-store engagement improved, with average duration up and bounce rate down, as the shoppers that did visit the store had a strong intent to buy.
Hispanics account for one-sixth of the U.S. population, totaling 53 million people. These shoppers have increased their spending more than 200 percent since 2000, with purchasing power projected to surpass $1.7 trillion by 2017.
From Thanksgiving through Cyber Monday, overall online sales increased 12.6 percent, with mobile sales up 27.2 percent compared to the same period in 2013.
Friday, November 21 has been the heaviest online spending day of the season to date at $914 million in desktop spending.
The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores.
According to the companies, Shazam-In Store, part of Shazam's larger expansion strategy into consumer-facing environments, is integrated into the existing Shazam app and offers brands the opportunity to connect to Shazam's more than 100 million monthly active users.
Eighty-one percent of survey respondents said the accessibility of discount, deal and coupon sites have affected their willingness to pay full price. In fact, 35 percent said they never pay full price for items online.
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Consumers still have a lot of shopping to do, and more than half will shop over Thanksgiving weekend.