Swirl launches mobile ad exchange

According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

FEATURES


How mobile changes consumer behavior

When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.

Are you prepared for the mobile revolution? Take this 10-question quiz to find out.

If you're not up to speed on mobile and all of its implications for retail, you will find the future to be very challenging.

CONNECT Summit to delve into the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.

Five disruptive retail trends to watch for

Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.

Want to connect with customers? Think mobile first. [infographic]

Most Americans now own a smartphone and are using them to shop and eat out.

11 compelling mobile stats every retailer should pay attention to

Whether you're operating on an e-commerce platform, in a store or both, you will improve your retail business when you pay attention to key facts and stats about online shopping. The thing is, today's customer rarely walks into a store...

How to ensure a symbiotic mobile marketing strategy

A brand's app and mobile wallets create a cross-pollination effect that's unrivaled for driving consumer engagement.

Nikki Baird to give keynote on privacy at CONNECT summit

Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.

Privacy-friendly location-based marketing: Giving customers the control

Crafting a non-invasive location policy is key to keeping customers from opting out of push messaging or location awareness.

With Flow, showrooming moves beyond barcodes

Amazon's mobile app uses live photo recognition to let showroomers build shopping lists.

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NEWS


Study says shoppers are abandoning mobile shopping carts due to poor customer care

New research from Contact Solutions shows that consumers have high expectations for retail care when shopping via mobile device, and if those expectations aren’t met, they’ll abandon the experience entirely.

Study charts 10 percent rise in shoppers who buy via mobile device

Since 2012, the incidence of shoppers using mobile devices to make purchases has increased from 25 percent to 35 percent.

Scandit releases Mobile App Suite for Retail

According to the company, Scandit’s Mobile App Suite for Retail provides a series of fully customizable, cross-platform mobile applications for retail employees and customers including: Clienteling, Mobile Point of Sale (mPOS), Mobile Shopping (mShopping), Self-Checkout, Shopping Lists and Procurement.

Square updates Cash app; seeks more funding

Users can now send funds via text or email as company redesigns service with better transaction notifications.

ShopSavvy gives consumers expanded retailer tracking

Company updated mobile app to give consumers the ability to track sales from their favorite brands and merchants.

Smartphone-generated retail revenue up 97.6 percent, July 2014 vs. 2013

Mobile commerce platform Branding Brand has released the results of its Mobile Commerce Index for July 2014. The worldwide data sample reports smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from July 2014 vs. July 2013.

FTC says mobile shopping apps aren't disclosing enough info to consumers

A new staff report issued by the Federal Trade Commission finds that many mobile apps for use in shopping do not provide consumers with important information, such as how the apps manage payment-related disputes or handle consumer data, prior to download.

Target app uses image recognition to speed mobile purchases

Earlier this week, Target unveiled its new iOS app "In a Snap," which lets users scan images of products in an advertisement and either purchase them or save them for later.

Amazon sneakily introduces barebones mobile wallet app

Amazon Wallet appeared on the Amazon Appstore and Google Play store late last week, but a number of Android fan blogs are just noticing it exists. Amazon's new app, which is a beta version, does not support mobile payments, but...

Mobile traffic to e-commerce sites rose from 3 percent to 37 percent in the last 4 years

According to the new Custora E-Commerce Pulse Mobile Report, in the past four years the percentage of traffic to e-commerce sites from mobile devices (phones and tablets) jumped from 3 percent to nearly 37 percent, while US mobile e-commerce sales grew from $2 billion in 2010 to $43 billion in 2013.

RetailMeNot launches iPad app

Digital coupon platform RetailMeNot has announced the launch of a tablet app for iPad. The free RetailMeNot Coupons app for iPad is now available in the iTunes App Store. As tablet commerce grows, RetailMeNot said its Coupons app for iPad...

Apple share of mobile POS dropped 15.5 percent in Q1

While the overall market for mobile POS is growing, Apple's share dropped to 56 percent in Q1 2014, down 15.5 percent from its Q4 2013 share of 66 percent.

Ibotta adds 'Social Saving' to its mobile shopping app

Ibotta, a mobile shopping app that offers users cash back on purchases, has launched the latest 2.4 version of its app, which includes a new Social Saving feature. According to the company, this new feature will enable Ibotta’s three million...

More than half of mobile app users opt in to push notification

Branding and marketing firm Urban Airship has released its latest Good Push Index data study, which tracks user behaviors on more than 70 apps that ask users to share their location. According to the report, 60 to 80 percent of...

European study says mobile shopping driving impulse buys

The growth in smartphone usage is driving impulse purchases, according to a new Europe-wide study of mobile usage conducted by global financial group ING. More than 139.5 million Europeans now regularly shop via mobile phone, with 42 percent of these...

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Mobile Retail Monday is a weekly column on mobile apps by retail customer experience designer Mike Wittenstein. Each week, you'll get a test drive of a leading retail app including pictures of key features and commentary on what works—and what doesn't.