Engaging the millennial shopper: It's not easy but it can be done

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Getting millennials on board as loyal customers isn't just about tweeting, posting and sharing the latest products on Instagram.

FEATURES


Back-to-School: Making shopping easier key to driving customer loyalty, engagement

Consumers rely on lists for back-to-school shopping, so helping them find what they need as easily as possible enhances the store experience and drives loyalty and engagement.

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Amazon debuts push-button service to make re-stocking super easy

Convenience is at the core of mega online retailer's re-order service.

Mobile online retail payments in focus

Total mobile online retail payments are expected to grow from $75.8 billion to $217.4 billion at a 23 percent compounded annual growth rate between 2014 and 2019, according to Javelin's Mobile Online Retail Payments Forecast.

Amazon bested Black Friday in Prime Day sales event

Amazon’s Prime Day sales promotion was already beating the mega online retailer’s 2014 Black Friday order rate by late afternoon Wednesday, with eight hours remaining in the deal event.

Back to School: 8 tips for enhancing mobile customer experience

In Part 2 of our Back-to-School series, an expert offers tips on enticing the mobile shopper and ensuring the mobile retail experience is rewarding for the consumer.

Back to School: Not too early to start planning as new trends factor into strategy

In this first part of a 10-part series on back-to-school retail strategies experts offer up insight on new trends and why you need to start planning for the school shopping season right now.

Report: Path to online purchasing is nonlinear

New survey results found that 60 percent of consumers shop online at least once a month and prefer smartphones to tablets.

Why millennials are careful shoppers

Millennials' constant connectivity and dependence on social media means that they trust their friends and social networks. However, when it comes to making purchasing decisions, they rely on strangers even more.

How SeaWorld's mobile app enhances the guest experience

Len Dudis describes SeaWorld's folio approach to guest payments via its mobile app.

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NEWS


Retail sales heading upward as summer hits full swing

July delivers small sales boost but not as much as industry watchers expected.

Mobile payment gains ground but cash, debit cards still rule the register

Retail payment remains a mix of options as consumers focus on convenience, reveals new study.

Consumer apps are a must-have for the food retail business, reveals new research

Grocery apps for shoppers are a great way to enhance customer interaction and spur consumer loyalty.

Report: Amazon launching drive-thru grocery store concept

Amazon is reportedly once again expanding its retail footprint, this time with a Silicon Valley-based food selling operation.

Study: It's a mobile, mobile, mobile retailing world

New report reveals mobile apps generate almost 50 percent of mobile transactions for some of the biggest e-commerce players.

Google mobile buy button move is all about helping consumers, retailers

Search giant Google not only wants its users to find what they need but buy what they need without leaving its website.

Amazon expands handyman service to 15 metro areas

Amazon Home Services is expanding nationwide in terms of providers and services, as it begins moving into 15 metro areas including Atlanta, Boston, Miami and San Diego.

Toys "R" Us prepping new online platform in ecommerce revamp

Toys “R” Us is moving its ecommerce operations in-house and developing a new online shopping platform.

Retailers push for tax-free weekend to spur late summer shopping traffic

Massachusetts retailers are hoping to spur business in mid-August with a sales tax-free weekend.

Men are from Mars, women from Venus in the retail shopping environment

When it comes to retail shopping men and women have very distinct behaviors, both in the brick and mortar environment and online, and retailers need to tune marketing and merchandising approaches to meet the varied needs.

Amazon celebrating big anniversary in prime fashion

It's been 20 years since Amazon.com opened its doors and the e-tailer is using the big occasion to promote its top-tier membership service and one of its latest Prime consumer services.

Webinar to focus on customer traffic, conversion insight

Traffic and conversion data can be priceless if a retailer understands how to use it to drive sales, engage with shoppers and boost marketing. An expert will offer insight on how to do just that in our free webinar.

Online grocery shopping gaining in popularity among consumers

More consumers are jumping online to buy groceries these day, with a 29 percent increase in total online grocery shopping in the past year.

Peapod.com debuts farm box produce service

Peapod.com is delivering local farm produce via a new service called Peapod Local Farm Box this summer in nearly a dozen states.

Alibaba going mobile to reach consumers no matter where they're shopping

A new shopping and dining service, called Koubei, promises to speed up online retail delivery services for China’s biggest ecommerce player.

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Mobile Retail Monday is a weekly column on mobile apps by retail customer experience designer Mike Wittenstein. Each week, you'll get a test drive of a leading retail app including pictures of key features and commentary on what works—and what doesn't.