Back-to-School: How retailers are tackling consumers' social network activity to engage customers

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In our final segment of our 10-part Back-to-School series, the focus is on social networks and social influence and how retailers are adjusting marketing strategy. Mavrck CEO Lyle Stevens offers up expert insight.

FEATURES


Macy's multi-prong strategy targets boosting in-store, online experience

Despite lackluster earnings in the second quarter, the retailer is taking some big strides in next months to regain market footing.

Back-to-School: Reports reveal what’s hot, what’s not and consumer trends

Consumer shopping reports reveal some new trends and why consumer activity will be down a bit compared to a year ago.

Back-to-School: Making shopping easier key to driving customer loyalty, engagement

Consumers rely on lists for back-to-school shopping, so helping them find what they need as easily as possible enhances the store experience and drives loyalty and engagement.

Is your promotional process a positive customer experience?

A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure could turn a positive into a negative.

Hitting the bull's-eye will require more than moms in minivans

Can a retailer really target a customer segment and create loyalty in today's omnichannel retail marketplace?

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

Retail of the future: Five insights from SXSW Interactive

In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.

Introducing the 2015 Retail Customer Experience Top 100

Our readers have ranked the top retailers in four categories, with one clear winner coming out on top.

Apple Watch aims to alter payment and shopping experience

Apple revealed new details about its latest device as the wearable market received a major shot in the arm Monday.

Playing the JCPenney blame game

No, it's not a new promotion, but the latest excuse for holiday losses.

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NEWS


Dickey’s Barbecue selling products in grocery stores

Dickey’s Barbecue Pit is selling its signature buttery rolls in 180 Jewel-Osco grocery stores throughout the Chicagoland area.

Beauty retailer hits omnichannel strategy head-on

Sephora is launching a subscription beauty box service and the move is getting applause from industry watchers.

Macy, Bloomies expand same-day delivery markets

Macy’s and Bloomingdale’s delivering same-day delivery to nine more market locations.

New platform released in hopes of linking in-store, online shopping

Store-Sync is designed to drive e-commerce and in-store sales by providing a seamless experience for shoppers who use both digital and traditional channels.

Research identifies 'Brand Mavens' transforming retail

Research from CashStar and Texas A&M Center for Retail Studies reveals that brand mavens have enormous purchasing power.

Study: Retailers struggling with omnichannel shopping

CFI Group reported that the average shopping experience is no longer either in-store or online; it's an interwoven process, and shoppers are finding flaws.

7-Eleven in Phillipines enhances loyalty platform

Datalogic QuickScan devices will be used to enhance loyalty programs that provides reward points and promotional discounts at checkout.

Best Buy, Walmart support GS1 US standard

GS1 US Simple Product Listing is designed to help ensure that products are accurately represented across sales channels and are discoverable by search engines.

TouchCommerce releases TouchMedia omnichannel solution

Omnichannel solutions provider TouchCommerce introduces TouchMedia for large retailers and other enterprise brands.

Digital interactions drive brick-and-mortar sales

Deloitte Digital Study: Digitally-influenced sales are five times larger than e-commerce sales; consumers use of mobile for price checking declines 30 percent.

IBM releases cloud-integrated solution for marketing

IBM launches cloud-based product aimed at helping brands meet the growing complexity in retail, omnichannel customer experiences.

Customer is still king according to survey

Annual Total Retail Survey emphasizes the need for Canadian retailers to provide a full consumer experience.

Buying groceries online gaining acceptance globally

More than half of global consumers are willing to buy groceries online, according to Nielsen Global. Survey also shows 57 percent of shoppers consider grocery shopping in a retail store a fun day out for the family.

Netsuite inks deal to acquire Bronto software

Partnership brings together cloud-based omnichannel commerce provider and cloud-based commerce marketing company.

Neiman Marcus unveils new Snap. Find. Shop. app

New app will allow customers to interface with all of the retailer's inventory using images the user takes of in-store items.

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Today's customer doesn't just shop in one place, nor in just one fashion. Retailers need to reach their customers across many channels — in the store, through the mail, and online — in order to thrive.