#CONNECTsummit14: Using Big Data to give customers what they want

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The big message from this year's Mobile Innovation Summit was not about retailers and restaurants deciding if mobile should be part of their digital efforts. Rather, it was about how brands should layer mobile into everything else they are doing.

FEATURES


#CONNECTsummit14: mobile experience first, payments second

Brands are more concerned about creating the right overall mobile experience that will keep users coming back again and again.

Seven critical questions required for business decision precision

Today's retail stakes are too high for "lies, damned lies, and statistics."

#CONNECTsummit14: Gartner shares mobile best practices statistics

In the opening session for the CONNECT Mobile Innovation Summit, Gartner vice president of research Michael McGuire shared his view of how retailers should approach mobile technology, as well as some new statistics on mobile usage.

Embracing big data, technology and omni-channel operations to enhance the customer experience

The retail world today is epitomized by near-global access to the Internet and speedy adoption rates of smartphones.

Four considerations for providing the best mobile customer experience

Is it harder to deliver a positive customer experience via mobile platforms? Forty percent of e-commerce executives say yes.

Winning the online retail war with merchandising

Online merchandising is still evolving, and many e-retailers are overlooking invaluable tactics.

The power of consistent customer service

A few of the reasons why consistency is important and why focusing on basics is a first step to creating consistent experiences.

L'Oreal app holds a mirror to consumer insights

The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.

Big data, value pricing and fairness

Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.

To drive store traffic, give shoppers something they can't get online

Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.

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NEWS


Home Depot names new CEO, continues shift to e-commerce

Home Depot Inc. recently named longtime company executive Craig Menear as its new CEO, effective Nov. 1, according to The Wall Street Journal.

Artisan expands mobile marketing automation capabilities

Mobile marketing firm Artisan has announced the availability of in-app messaging capabilities, which it says are integrated into its Mobile Experience Management platform for mobile app analytics, personalization, and testing.

ChannelAdvisor publishes new Multichannel E-Commerce Study

Study finds that 90 percent of retailers surveyed are selling on marketplaces, 64 percent are using digital marketing.

New platform lets fashion mavens shop straight from the runway

Shoppers can now reserve new looks straight off the fashion runway with an assist from pre-order platform Luevo.

ShopSavvy gives consumers expanded retailer tracking

Company updated mobile app to give consumers the ability to track sales from their favorite brands and merchants.

New Balance uses live omnichannel event to promote its latest running-shoe launch

Footwear manufacturer New Balance is partnering with Oregon-based Brandlive to produce a four-day series of online and in-store video events, all designed to promote the debut of the latest version of the company's 880 running shoe line to retail customers as well as retail store employees.

Big data firm consolidates global brands

London-based cloud software and big data company eCommera today announced the launch of its new global brand identity, OrderDynamics — unifying its subsidiaries under a single brand across the globe. Under OrderDynamics, the company will continue to offer an integrated...

Barnes & Noble, Google team to offer same-day delivery

Barnes & Noble now has Google employees in some of its stores, pulling customer orders and prepping them for same-day delivery. According to a report from CNN, stores in Manhattan, Los Angeles and San Francisco are now offering same-day delivery...

Smartphone-generated retail revenue up 97.6 percent, July 2014 vs. 2013

Mobile commerce platform Branding Brand has released the results of its Mobile Commerce Index for July 2014. The worldwide data sample reports smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from July 2014 vs. July 2013.

Sitecore introduces .NET-based experience commerce platform

Sitecore has announced an early access program for Sitecore Commerce, which it says is the first enterprise-grade .NET customer experience management solution with fully integrated commerce functionality.

Walmart.com getting a big overhaul

Walmart is looking at online as a growth opportunity in the face of some disappointing quarters.

FTC says mobile shopping apps aren't disclosing enough info to consumers

A new staff report issued by the Federal Trade Commission finds that many mobile apps for use in shopping do not provide consumers with important information, such as how the apps manage payment-related disputes or handle consumer data, prior to download.

Nordstrom acquiring personalized clothing service Trunk Club

According to the companies, Trunk Club's 250 personal stylists build true, one-to-one relationships with their members to understand their lifestyles and styling preferences before hand-selecting merchandise that is then shipped to the customer.

Marquee software optimizes online product descriptions

According to the company, Marquee automatically and consistently sharpens the relevance of product descriptions across web, mobile and tablet platforms.

Report says delivery will make or break holiday shopping this year

After a holiday season marred by lackluster order fulfillment and dissatisfied consumers, a new report from CFI Group and eBay Enterprise urges retailers to enhance fulfillment practices early to avoid losing customers, and revenue, this holiday season. Among its findings,...

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Today's customer doesn't just shop in one place, nor in just one fashion. Retailers need to reach their customers across many channels — in the store, through the mail, and online — in order to thrive.