Taking a 'scorched earth' strategy is expensive, time consuming and challenging for retailers aiming to boost customer engagement and ecommerce. There are tools that can be integrated for fast return-on-investement.
We're long past the point where companies and software developers are in the middle of a shift to a mobile-only mindset. We’re already there and any company not thinking the same way at the moment is in danger of losing their customers to others who already possess the mobile mentality.
There's robust growth predicted for the holiday online retail season but capitalizing isn't a sure thing. An expert offers up insight on what retailers need to do to attain success.
Brands are using pop-ups to create eye-catching and exclusive encounters that shake up their customers’ routines and create buzz.
The battle for core customers is heating up on many fronts
Experts offer up insight on what to do first in the personalization strategy and how to get started with some simple steps.
The personal experience can be missing at even the most tenured ecommerce retailers as a search for white sneakers reveals.
The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.
Shoppers love convenience, but as one security expert relates, convenience should never be viewed as more important than data and transaction security.
In-store and online retail experiences are not mutually exclusive. In each retail environment the customers deserves the same loyalty points, custom product recommendations, local sales insight.