Building loyalty with mobile: Where to start?

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Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

FEATURES


Retail of the future: Five insights from SXSW Interactive

In the case of retail tech, the biggest question wasn’t around the technology itself, but how to use it.

Introducing the 2015 Retail Customer Experience Top 100

Our readers have ranked the top retailers in four categories, with one clear winner coming out on top.

Apple Watch aims to alter payment and shopping experience

Apple revealed new details about its latest device as the wearable market received a major shot in the arm Monday.

Playing the JCPenney blame game

No, it's not a new promotion, but the latest excuse for holiday losses.

The ROI of social engagement

Current social media trends put the focus on context.

Why the empowered customer is good for retail

While the Internet trained consumers to be extreme deal-seekers, the mobile revolution is empowering them to be extreme convenience-seekers.

Crowdsourced shopping site sends users on a Hunt

The Hunt boasts 3 million users, who work to help other users find specific products online for purchase.

The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence to convert sales.

Commentary: Retailers are leading the fight toward greater security

Sandy Kennedy, President of RILA, calls on Congress to pass legislation that enacts a single, preemptive national data breach notification standard.

Three micro-trends of the retail customer experience

There are several ways the retail customer experience is actually becoming smaller, and it seems to be a good thing for sales and customers.

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NEWS


US retailers struggling to meet consumer expectations around mobile, in-store experience

Only 42 percent of shoppers found it easy to complete a purchase using a mobile device, and when asked which aspect of the shopping experience is most in need of an upgrade, 39 percent ranked the physical store first.

PetSmart and Amazon.com earn top customer experience ratings

PetSmart and Amazon.com deliver the best customer experience in the retail industry, according to the 2015 Temkin Experience Ratings, an annual ranking of companies based on a survey of 10,000 U.S. consumers.

GameStop buying customer gift cards issued by other retailers

More than 90 retail branded gift cards are accepted, including Barnes & Noble, Gap, JCPenney and Target.

Edgecase debuts visual shopping for mobile

Retailers can now let shoppers tap and swipe their way to a more relevant selection of products to drive new levels of engagement, all within the mobile browser.

Study says online shoppers want more flexibility

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, "free" is a driving factor to complete the sale.

Jirafe announces predictive commerce intelligence platform Insight

With the release, online merchants can get answers about their customer, marketing, and merchandising data and take action on what they learn in seconds.

Everything But Water adopts Mi9 Retail End-to-End Suite

Everything But Water said it is using the Mi9 Retail End-to-End Suite to increase business efficiency, streamline processes and improve visibility into merchandising operations and order fulfillment.

Ingram Micro, iQmetrix partner on POS and inventory visibility

As part of a new agreement, Ingram Micro Mobility announced it will integrate with iQmetrix's RQ Retail Management system to provide its retail customers with real-time point-of-sale (POS) and inventory visibility.

Bigcommerce, Square partner on e-commerce offering

According to the companies, Square merchants with brick-and-mortar stores in the U.S. and Canada can launch a branded, customizable store in just a few minutes.

Two-thirds of consumers expect drone-delivery in the next five years, study says

According to the Walker Sands 2015 Future of Retail Study, two-thirds of consumers expect to receive their first drone-delivered package in the next five years, and nearly 80 percent are willing to pay for it.

GuestLogix lands agreement for onboard iPhone retail platform with large air carrier

Global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry today announced it will be supporting one of its largest customers' initiative to implement Apple iPhone devices for multipurpose use by flight attendants onboard.

Modest intros new platform aimed at streamlining m-commerce

Modest, a company founded by four engineers from President Obama's re-election campaign, today introduced a mobile commerce platform for retailers designed to allow them to create a free mobile app store or drop a smooth shopping experience into an existing mobile app in minutes.

Four in 10 shoppers are using their mobile phones while shopping inside a store to compare prices

Market research firm GfK asked mobile phone users in 23 countries what activities they regularly do on their mobile phones while they are inside a store.

Vibes seeks to improve mobile marketing with new initiative

WalletAds is a patent-pending mobile ad technology that enables consumers to "tap and save" branded content and offers to Apple's Passbook or Google Wallet directly from a mobile ad.

Data security, omnichannel initiatives top retail CIOs' priority lists

With recent high-profile data breaches and the growing need to deliver a unified and differentiated customer experience, retail CIOs agree that security and digital innovation are top priorities for 2015.

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Today's customer doesn't just shop in one place, nor in just one fashion. Retailers need to reach their customers across many channels — in the store, through the mail, and online — in order to thrive.