Brands are more concerned about creating the right overall mobile experience that will keep users coming back again and again.
Today's retail stakes are too high for "lies, damned lies, and statistics."
In the opening session for the CONNECT Mobile Innovation Summit, Gartner vice president of research Michael McGuire shared his view of how retailers should approach mobile technology, as well as some new statistics on mobile usage.
The retail world today is epitomized by near-global access to the Internet and speedy adoption rates of smartphones.
Is it harder to deliver a positive customer experience via mobile platforms? Forty percent of e-commerce executives say yes.
Online merchandising is still evolving, and many e-retailers are overlooking invaluable tactics.
A few of the reasons why consistency is important and why focusing on basics is a first step to creating consistent experiences.
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.
Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.
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Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.
Home Depot Inc. recently named longtime company executive Craig Menear as its new CEO, effective Nov. 1, according to The Wall Street Journal.
Mobile marketing firm Artisan has announced the availability of in-app messaging capabilities, which it says are integrated into its Mobile Experience Management platform for mobile app analytics, personalization, and testing.
Study finds that 90 percent of retailers surveyed are selling on marketplaces, 64 percent are using digital marketing.
Shoppers can now reserve new looks straight off the fashion runway with an assist from pre-order platform Luevo.
Company updated mobile app to give consumers the ability to track sales from their favorite brands and merchants.
Footwear manufacturer New Balance is partnering with Oregon-based Brandlive to produce a four-day series of online and in-store video events, all designed to promote the debut of the latest version of the company's 880 running shoe line to retail customers as well as retail store employees.
London-based cloud software and big data company eCommera today announced the launch of its new global brand identity, OrderDynamics — unifying its subsidiaries under a single brand across the globe. Under OrderDynamics, the company will continue to offer an integrated...
Barnes & Noble now has Google employees in some of its stores, pulling customer orders and prepping them for same-day delivery. According to a report from CNN, stores in Manhattan, Los Angeles and San Francisco are now offering same-day delivery...
Mobile commerce platform Branding Brand has released the results of its Mobile Commerce Index for July 2014. The worldwide data sample reports smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from July 2014 vs. July 2013.
Sitecore has announced an early access program for Sitecore Commerce, which it says is the first enterprise-grade .NET customer experience management solution with fully integrated commerce functionality.
Walmart is looking at online as a growth opportunity in the face of some disappointing quarters.
A new staff report issued by the Federal Trade Commission finds that many mobile apps for use in shopping do not provide consumers with important information, such as how the apps manage payment-related disputes or handle consumer data, prior to download.
According to the companies, Trunk Club's 250 personal stylists build true, one-to-one relationships with their members to understand their lifestyles and styling preferences before hand-selecting merchandise that is then shipped to the customer.
According to the company, Marquee automatically and consistently sharpens the relevance of product descriptions across web, mobile and tablet platforms.
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After a holiday season marred by lackluster order fulfillment and dissatisfied consumers, a new report from CFI Group and eBay Enterprise urges retailers to enhance fulfillment practices early to avoid losing customers, and revenue, this holiday season. Among its findings,...