How to turn angry customers into customer evangelists


Like most brilliant ideas, the premise is simple, but the results are excellent. It not only resolves the customer's complaint and restores confidence in the company but also makes the customer feel like part of the team.


Have you experienced your customer experience - as a customer?

Can you assume, with any confidence, that shoppers will enjoy something you've never tried yourself?

Mystery shopping professional conference coming this fall

Mystery shopping agencies, companies and mystery shoppers from around the country will be in San Diego, California this October in order to attend one of the largest conferences for mystery shopping providers. The event will allow participants to share thoughts...

Commentary: Lessons learned from mystery shopping

Mystery shopping has helped c-stores protect their bottom lines by ensuring attentiveness to the shopper.

See More »


Shopbust launches mobile mystery shopping platform in Asia

The Singapore-based startup Shopbust announced the launch of its fully automated, online mystery shopping platform that helps brands measure customer service and brand execution. Features include: Check on-site branding and operational compliance Check implementation of POS materials, promotions, end caps...

See More »

Mystery Shopping topics, observations and case studies on Retail Customer Experience.