How to create immersive in-store experiences with directional audio

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Combining directional audio with digital signage offers an entirely new dimension to customer engagement.

FEATURES


#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Sportswear retailer Pro Direct store design goes high-tech

Pro Direct's vision was to capture the dynamic feeling of walking into a physical realization of their website.

Photos: Inside the new TargetExpress format

This past weekend, Target debuted its new store format, TargetExpress, which the company said is its smallest-footprint store to date.

Four ways to maximize the efficiency of your waiting lines

Facilitating the optimal movement of customers from the start of a waiting line to the end is critical as any kinks can significantly impact customer satisfaction.

Unilever uses scent marketing, hopscotch to launch new brand

A mall campaign in the U.K. combined digital signage, scent emitters and interactive tech to launch a new laundry brand.

Luxury brand Tod's new retail space, Syracuse, New York

When Tod’s, an Italian luxury shoes and leather goods brand, acquired a new retail space at Destiny USA in Syracuse, New York, the mall’s design management team tapped architecture firm Colkitt & Co. to carry out Tod’s design concept and vision for the premium outlet location.

Retailers using mobile payment platform LevelUp get iBeacon support

The Boston-based company says customers increased spend after merchants integrated iBeacon.

Morocco's first duty free stores get a new look

Morocco’s first duty free store operator will continue renovation of its Mohammed V International Airport stores through later this year.

To drive store traffic, give shoppers something they can't get online

Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.

How to use technology to make a real impact on shoppers

Don't implement technology just for the sake of doing so. Always go back to the basic needs of your customers.

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NEWS


Mood Media activates location-based technology in 75,000 locations

Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the Presence signal activated, clients can communicate with consumers while they are in their location and deliver relevant, engaging content to enhance the in-store experience.

Macy's new tech plans include Apple Pay, smart fitting rooms, more

The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.

Toys"R"Us unveils its holiday marketing plans

Free online layaway, an enhanced loyalty program are among the new strategies for the toy retailer.

Nearly a quarter of shoppers choose to go to a competitor due to dissatisfaction with their retail experience

46 percent of shoppers who have unsatisfactory retail experiences do not let the retailer know and almost a quarter of these opt to shop at a competitor when they are unsatisfied with the cleanliness of the store, store associates, or the checkout process.

Talbots selects Mi9 Retail merchandising solution

Software provider Mi9 Retail has announced that Talbots has selected Mi9 BI, Mi9 Merchant, and Sales Audit with Loss Prevention software products to replace its existing core merchandising and inventory management systems.

Tyco updates retail RFID tools

The new features enable retailers to maximize existing investments in iOS devices for RFID inventory transactions and to support in-store mobility strategies.

Epicurious using beacons for in-store experiences

Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and personalized offers to over 9 million Epicurious mobile app users.

TouchStore aims to engage in-store shoppers on their mobile devices

TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices.

Simon adding beacons to create 200 'smart malls'

The expansion of the program across a broader number of Simon's malls, Premium Outlet and Mills centers is expected to be completed by spring of 2015.

GameStop adding beacons to its stores

Under the agreement, Shelfbucks will roll out its platform to GameStop stores in its test markets, including Austin and College Station, Texas, beginning in August.

Lord & Taylor deploying beacons in North American stores

HBC Department Store Group today announced it is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.

Fujitsu, OnCue offer in-aisle point-of-information systems

Fujitsu has announced an international distribution and license agreement with OnCue Technologies, a developer of in-aisle point-of-information solutions that are designed to enhance the consumer shopping experience. Through this relationship, Fujitsu will resell OnCue Technologies' InfoCue and Expert OnCue mini...

Fashion retailer Zara adds RFID-based inventory intelligence

Tyco Retail Solutions announced that Inditex Group, one of the world’s largest fashion retailers, has awarded Tyco a chain-wide contract for RFID-based inventory intelligence. The Tyco solution is currently deployed in 700 Zara stores across 22 countries, the companies said...

Digital signage shelf tag firm announces $21M in funding

Wireless in-store digital signage shelf tag provider Altierre Corp. today announced that it has secured more than $21 million in financing that will be used to support the company’s strategic global growth plans.

Swirl, Motorola partner on beacon marketing solution

Swirl Networks, Inc., a provider of an enterprise-class beacon marketing platform, announced that it has entered into a strategic relationship with Motorola Solutions, Inc. The two companies said they will work together in the areas of product, sales and services to support iBeacon technology rollouts in large-scale retail environments.

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Frank Mayer and Associates, Inc. combines quality design, production and distribution to create each in-store merchandising display solution. We are responsive to our client’s marketing objectives and transform creative ideas into practical solutions for a variety of retail store environments.