In planning for marketing to millennials at retail, there is still a commonality of experience that requires in-store merchandising not to lose sight of the fundamentals.
A dynamic signage expert takes a deep dive into shelf-level digital signage.
A lot of companies across the globe are going to die over the next few years – not because of macroeconomic stress, but because there is an entire emerging generation of customers who hate doing business with them.
Combining directional audio with digital signage offers an entirely new dimension to customer engagement.
Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.
Pro Direct's vision was to capture the dynamic feeling of walking into a physical realization of their website.
This past weekend, Target debuted its new store format, TargetExpress, which the company said is its smallest-footprint store to date.
Facilitating the optimal movement of customers from the start of a waiting line to the end is critical as any kinks can significantly impact customer satisfaction.
A mall campaign in the U.K. combined digital signage, scent emitters and interactive tech to launch a new laundry brand.
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When Tod’s, an Italian luxury shoes and leather goods brand, acquired a new retail space at Destiny USA in Syracuse, New York, the mall’s design management team tapped architecture firm Colkitt & Co. to carry out Tod’s design concept and vision for the premium outlet location.
American Eagle customers received a message upon entering the store, offering a small incentive for visiting the fitting rooms. Resulting data showed the percentage of users who visited the fitting room area to try on clothes was more than double for those who received the messages vs. those who that didn’t.
Retailers using the StepsAway solution at launch include Sephora, Express, Art of Shaving and Things Remembered, among others.
A leading designer of women's handbags and accessories, luggage and travel items, eyewear, stationery and gifts, Vera Bradley has implemented ShopperTrak’s Perimeter Analytics solution at each of its new U.S. stores in 2014, with plans to roll out the service across all corporate stores in the coming year.
Impact performs a granular, real-time analysis of in-store conditions data, including location, merchandising efforts and inventory.
The company said Mood Mix is designed to give small business owners a high level of control and interaction with their music programming, allowing brands to customize their soundtracks by mixing musical genres, decades, artists and albums.
Four million of the company's signs are currently installed and operating in retail stores in over 1,000 US cities.
Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the Presence signal activated, clients can communicate with consumers while they are in their location and deliver relevant, engaging content to enhance the in-store experience.
The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.
Free online layaway, an enhanced loyalty program are among the new strategies for the toy retailer.
46 percent of shoppers who have unsatisfactory retail experiences do not let the retailer know and almost a quarter of these opt to shop at a competitor when they are unsatisfied with the cleanliness of the store, store associates, or the checkout process.
Software provider Mi9 Retail has announced that Talbots has selected Mi9 BI, Mi9 Merchant, and Sales Audit with Loss Prevention software products to replace its existing core merchandising and inventory management systems.
The new features enable retailers to maximize existing investments in iOS devices for RFID inventory transactions and to support in-store mobility strategies.
Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and personalized offers to over 9 million Epicurious mobile app users.
TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices.
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The expansion of the program across a broader number of Simon's malls, Premium Outlet and Mills centers is expected to be completed by spring of 2015.