Why you should take retail traffic indexes with a grain of salt

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Why are there such discrepancies in these indexes ... and whom should you believe?

FEATURES


Paul Price to keynote Interactive Customer Experience Summit

Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.

Five innovative Barcelona retailers creating muy bueno customer experiences

When most people think of Barcelona, the first features that come to mind are its unusual architecture, rich history and Catalan cuisine. But the area is also home to a burgeoning class of "citi-sumers" who are fueling a vibrant and innovative retail resurgence.

Three micro-trends of the retail customer experience

There are several ways the retail customer experience is actually becoming smaller, and it seems to be a good thing for sales and customers.

Microsoft stores create 'the world's largest photo booth'

Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.

PayPal Here comes to Windows

The partnership between the two companies gives small and medium-sized merchants another option for mobile point-of-sale services as Microsoft positions its newest tablet as a commerce device.

Retail customer engagement comes into focus at NRF Big Show

Panelists discuss the need for merchants to build great experiences in physical enviroments and use mobile to enhance interaction.

Neiman Marcus debuts digital mirror

Luxury fashion retailer Neiman Marcus has announced the rollout of the MemoryMirror by MemoMi in its Walnut Creek location, with other rollouts scheduled later this month.

For retailers, will 2015 be the year of the millennial?

Millennials controlling 70 percent of the spending power in the U.S. creates vast uncertainty among retailers, but with the strongest economy in years, optimism prevails as we begin 2015.

Four common retail rebranding mistakes to avoid

Most major retailers undertake a rebranding initiative once every seven to 10 years, ranging from creating and installing new signage to a comprehensive overhaul of the physical premises.

Five things to look for next week at NRF

The BIG Show is bigger than ever, so where do you begin? Start with our checklist of five things to look for at retail's biggest gathering.

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NEWS


US retailers struggling to meet consumer expectations around mobile, in-store experience

Only 42 percent of shoppers found it easy to complete a purchase using a mobile device, and when asked which aspect of the shopping experience is most in need of an upgrade, 39 percent ranked the physical store first.

In-mall mobile retail solution StepsAway expands footprint into 10 new malls

Major retailers such as GNC and Things Remembered are extending StepsAway engagement to drive more brick-and-mortar transactions.

Bond launches CPG mobile loyalty app SynapzeSHOP

New solution integrates offers and loyalty initiatives to drive engagement, build deeper relationships and collect valuable shopper purchase data.

Hy-Vee selects Interactions for experiential marketing services

Interactions will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year.

Bindo users now able to print barcodes through their iPad POS system

Partnership with Brother aims to make inventory management easier.

Mood Media completes rollout of in-store digital watermarking tech

When integrated within a mobile application like Shazam, Mood Presence "listens" for Mood's proprietary digital audio watermarking and triggers an event to communicate with the consumer on his or her mobile phone.

The Source lands in Toronto Pearson International

Toronto-based design agency Shikatani Lacroix has designed and delivered the latest retail location featuring digital signage for Canadian consumer electronics retailer The Source in Toronto Pearson International Airport.

Mood Media launches music solution for small, medium retailers

The new solution provides access to a catalog of more than 5 million tracks that are fully licensed for commercial use and one-on-one collaboration with a Mood Music Designer.

RetailNext announces strategic alliance with hyper-local deal platform StepsAway

The joint solution will enable retailers and mall operators to better target and measure personalized promotions.

Anheuser-Busch deploys 1,000 transparent digital signage coolers

MRI has deployed 1,000 of its ThruVu Digital Coolers for the beer-brewing giant and parent company of Budweiser.

Swirl releases results of retail beacon marketing campaigns

The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores.

Mood Media, Shazam announce 'Shazam In-Store'

According to the companies, Shazam-In Store, part of Shazam's larger expansion strategy into consumer-facing environments, is integrated into the existing Shazam app and offers brands the opportunity to connect to Shazam's more than 100 million monthly active users.

GlobalShop, IIDA announce partnership

IIDA will endorse, promote and act as Knowledge Partner for GlobalShop beginning next year at its annual retail design trade show and conference, March 24-26 at Mandalay Bay Convention Center in Las Vegas.

Whole Foods testing new interactive tech in Georgia store

The installations create an informative, entertaining and streamlined shopping experience, including connecting shoppers more closely to the farmers who provide the food they eat.

Survey says mobile use to be high this holiday season

The report found shoppers are using their phones mostly to compare pricing and read product reviews, but retailers' tech-enabled associates are using mobile devices primarily for transactional purposes.

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Customers are making purchase decisions all the time — at home reading a magazine or watching television, at the office on the Internet, and in the store environment. Smart point-of-purchase strategies aim to influence the latter of those three, giving customers what they want and educating them about things they didn't know they wanted.