The 5 Must Haves for any Omni-Channel

Why is omni-channel so important for retailers. Four main reasons why retailers should invest in omni-channel marketing strategies. Learn more about the 5 must haves for any omni-channel retailer.

FEATURES


Scan & Go puts retail self-checkout on the move

Walmart puts mobile in charge by testing an iPhone application for self-checkout.

CETW: It's iPads to the rescue for POD info

Few things frustrate shoppers more than sales assistants who don't know their products or their inventories. Reality Interactive's Jetty Hartsky shows off her company's iPad-based POD solution to that very problem: the sales e-binder.

New Wrinkle in the Advertising World

Cosmetics companies have given a new meaning to the term “beauty before age,” and it’s gotten them the old heave-ho in Britain. Two spots for Lancome and Maybelline were banned in Britain because the models featured in the spots, Christy...

Walmart Joins the Data-ing Game

Just how many bags of Tootsie Pops does Walmart sell every year? Soon, the world may know. For years, Walmart never shared its store sales data with the outside world. If it sold $800 million in Wheat Thins, that was...

Not So Pretty in Pink

Well, it looks like cancer has been one-upped in the insidious department. Turns out that many companies that promote a cure for breast cancer are at the same time contributing to rising rates of the disease through the products they...

Walmart gas discounts: Will they change the fuel incentive landscape?

That value isn’t necessarily derived from lower prices — though, of course, price is a strong loyalty motivator for consumers. As a giant retail leader that can compete on price better than any company thanks in large part to its...

How Early is Too Early?

Retail analysts indicate that back-to-school (“BTS”) sales are getting earlier this year – and probably the earliest ever. The National Retail Federation reported that consumers spent more than $55 billion on BTS shopping in 2010.

Safeway Borrows a Page from the Travel Industry

We’ve known for a while that Safeway, North America’s second largest grocery chain, has been on the right track when it comes to the Enterprise Loyalty journey towards data-driven customer-centricity. Its U.S.-based stores, for instance, are known for using knowledge...

The Beauty of Soft Benefits

In the “stuff we really, really, like” department, we’re ready to add the new “Beauty Board” from CVS’ ExtraCare Beauty Club. In a recent announcement, the 8 million member-strong program announced that it is introducing a panel of beauty and...

The ‘New Circular’: Putting digital shopper marketing to work

Transforming the traditional circular is key in reaching consumers.  

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NEWS


Square will sell mPOS tablet stands at Staples

Square announced a deal to sell its Square Stand in Staples, according to Tech Crunch. Square Stand is a $299 piece of hardware that turns a merchant's iPad into a mobile POS with card-swiping capabilities. The agreement covers 1,000 Staples locations and follows other arrangments to sell the device at Best Buy and Apple stores.

Video Mount Products will launch 360-degree ceiling mount at InfoComm

Video Mount Products, a provider of mounting solutions for the commercial, residential, security and pro audio/video markets, will showcase its new PDS-LCHB large flat panel ceiling mount adapter during InfoComm 2013. The event is set for June 12-14 in Orlando,...

Scala will showcase retail, transportation and DOOH solutions at London NEC event

The location-based media company Scala will showcase transportation, retail and digital out-of-home solutions during next week's fifth annual NEC Display Solutions Showcase in London. According to a news release, in the retail zone Scala will showcase its intelligent point-of-sale signage,...

Scala showcases retail, corporate communication solutions in Denmark, installs digital ticketing system for Philadelphia museum

The location-based media provider Scala showcased a corporate communications solution and a retail solution during this week’s Channel Trends+Visions i IT fair in Copenhagen, Denmark. The company also provided demonstrations of the Samsung Smart Signage Platform, according to a news...

Amy Poehler brings the funny to Best Buy Super Bowl ad

Best Buy is hoping Amy Poehler makes a big score during her Super Bowl commercial for the electronics retailer. According to an article on latimes.com, Poehler's Best Buy spot will run during the first quarter of the big game. "Amy...

In the wake of Sandy, brick-and-mortars become supply heroes

Storm preparations for Hurricane Sandy provided brick-and-mortar retailers a morale boost, serving as a reminder that online shopping is useless in times of crisis. According to an article on nbcnews.com, the hurricane removed the luxury of waiting days for an...

Retail sales in Canada increase slightly in some sectors

Canadian retail sales rose 0.3 percent in August, according to numbers released by Statistics Canada, but the offset from higher food and gas prices resulted in a decline of 0.3 percent in volume, according to a report on businessweek.com. General...

Retail sales have positive, unexpected September surge

Economic reports released this week show more signs of a gradual economic expansion in the U.S., according to an article on costar.com. The Census Bureau reported on Monday that U.S. retail sales for September totaled $412.9 billion, an increase of...

Walmart stock soars as company announces growth

Walmart's stock hit an all-time high yesterday, allowing the retailer to promise investors that they will continue to deliver strong results, according to an article on SeattleTimes.com. Walmart predicted that total company sales will increase by 5 to 7 percent...

Walmart, American Express roll out Bluebird

According to an article on WSJ.com, Walmart and American Express are launching a prepaid card that they say offers unique services designed to help shoppers manage and control their everyday finances. The card, named Bluebird, began during a pilot program...

Target app to support Passbook in iOS 6

Target announced yesterday its support for Passbook in iOS 6 on the iPhone and iPod touch, according to a company press release. With Passbook, shoppers who receive Target Mobile Coupons through the Target app can now send, store and access...

Google removes shopping catalog from the confines of tablets

A little more than a year ago Google introduced Google Catalogs for iPad, followed by a similar app for Android. The apps were accessible only on tablet devices, until now. Google announced in a blog post that its catalog shopping...

Latest tech pair-up brings retailers detailed shopper data

Irisys Inc., which specializes in thermal technology, and WirelessWerx, which specializes in in-store behavioral analytics, have announced a partnership and a finalized alliance agreement. Irisys' retail solutions are used primarily to count shoppers and manage front-end traffic through infrared technology...

Staples announces more store closures, focus on Web

Office supply chain Staples Inc. announced today that it will close 15 stores in North America, bringing to total number of closures to 30 as the company restructures with more investment in the Web. According to an article on internetretailer.com,...

Facebook's sharing of user data raises concerns

More issues are being raised about Facebook privacy and the social networking site's practice of sharing user data. According to an article on The Times of India, Facebook is using the services of Datalogix, a data mining company that collects...

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For some retailers, the best course of action is to attempt to be as many different things to as many different shoppers as possible. But reaching across niches and segments requires smart product selection and arrangement, appropriate technology and content, and a deep understanding of how people shop and what they want from their stores.