Black Friday loved by younger consumers, not so much by the older shopper

Black Friday is more appealing to the younger consumer as they are the most interested in potential saving.


4 questions retailers must answer to drive the ultimate customer experience

Retailers face an increasingly competitive marketplace, buffeted continually by the need to evolve and adopt the newest technologies introduced to the market.

Email marketing remains a viable customer experience tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

ICX Symposium: The customer experience is about technology + emotion

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.

Should we make the holiday shopping season a 365-day effort, or not?

There's more than one trend hitting this holiday season and the impact may just change everyone's retail experience. But will it be for the good or for the bad?

3 email tasks to tackle before big holiday shopping season hits

With just a week or so to go before consumers start holiday shopping in earnest, retailers need to make sure these email marketing loose ends are tied up

Will the future of retail be place, purple fairy dust or prime?

The battle for core customers is heating up on many fronts

Witness: The crumbling tenents of quality customer experience

Was it a social experiment? No clue, but it clearly wasn't a warm fuzzy consumer interaction.

Engaging the millennial shopper: It's not easy but it can be done

Getting millennials on board as loyal customers isn't just about tweeting, posting and sharing the latest products on Instagram.

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Restaurant taps mobile tech to boost consumer experience, save money and hone marketing

Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable data to drive greater engagement.

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Live webinar targets location-based marketing for retail segment

As consumer usage continues to shift to mobile, location-based advertising is becoming one of the fastest growing strategies for retailers when it comes to digital advertising Using real-time location data connects real-world behavior — like the places consumers visit and...

Walmart revamps Cyber Monday into Cyber Sunday

The world's biggest retailer jump starts the online shopping day of the year one day earlier and is offering quadruple the number of sales items.

Start-up targets Amazon with pricing service benefitting retailers, consumers

Price service aims to connect local retailers with Amazon Prime members who want the cheapest price while supporting nearby stores.

Schlotzsky's trading smartphones for loyalty

Schlotzsky's fans who sign up for or refer friends to the brand’s loyalty program may earn one of the 50,000 new smartphones the brand is giving away.

DirectBuy debuts app to drive consumer website access, product sales

New mobile app features unique product recommendation service.

Retailers not too knowledgeable about top shoppers reveals new survey

Insightful and useful information on loyal consumers is lacking, reports new study.

Why it's time to gear up for the big holiday shopping season

New survey reveals small businesses should get going on digital strategy to capitalize on holiday sales time.

Pilot success spurs mobile ad efforts at Marathon stores

A 90-day trial run by Golden Pantry Food Stores reveals iSIGN technology to be an effective marketing tool.

Webinar to focus on customer traffic, conversion insight

Traffic and conversion data can be priceless if a retailer understands how to use it to drive sales, engage with shoppers and boost marketing. An expert will offer insight on how to do just that in our free webinar.

'Living Services' promises to radically change retailer-consumer interaction

There’s a tsunami of change coming toward the retail business environment and interaction with the customer that may turn today’s approaches and strategies in completely new directions, impacting everything from store design to communication with consumers.

Whole Foods and Cravy partner to test grocery delivery

Cravy, a West Palm Beach, Florida-based technology company, and Whole Foods Market have teamed up to test an on-demand delivery program for residents in West Palm Beach and Palm Beach, Florida.

Thumbvista launches new location-based messaging platform

Thumbvista Mobile Marketing has announced its new geofencing and location-based messaging platform that gives retailers the ability to target potential customers by location and demographic information such as brand preference, age and gender. In addition to the customization enhancements, the...

App hopes to make shopping 'more fun than Angry Birds'

Tuesday will mark the launch of The Hunt — a beta Web app that gamifies retail, reported. Users of the application post a photo of an apparel item they wish to purchase and then an army of about 60,000 volunteer 'hunters' will hit the streets in search of an item matching the one in the photo.

New survey app rewards consumers as it tracks their behavior

TrendSource Inc., a market research company, announced the launch of an interactive mobile survey app, wINput (Win By Giving Your Input), which is now available for Apple and Android users. wINput was developed by TrendSource as a research tool designed...

Early promotions get credit for Thanksgiving online sales

According to analytics findings from IBM, U.S. shoppers once again took advantage of early promotions this holiday season, driving a 17.4 percent increase in online sales Thanksgiving Day.

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Shopper Marketing-related case studies, commentary and technology on Retail Customer Experience.