Solving the Retail Marketer’s Dilemma

In today’s competitive retail marketplace, those retailers who can successfully drive incremental visits are winning the fierce fight for market share. The challenge for retail marketers is to craft cost-effective strategies that have the scale to impact top-line sales.

Type: White Paper

Sponsor: FreeMonee


Why Implement A Voc Program?

With rare exceptions, companies no longer have the luxury of competing on price alone. Today, the great differentiator is the customer experience (CX).

Type: White Paper

Sponsor: InMoment


The Most Wonderful Time of the Year

Don’t let the season’s hustle and bustle have a negative impact on your bottom line. Instead, take action to improve your customer experience and drive your profits so it really can be the most wonderful time of the year!

Type: Infographic

Sponsor: Confirmit


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FEATURES


Talking With: Data Science Director Peter Chen on making analytics pay off

Data and data analysis are critical to be competitive in retail and an expert offers up insight on what to do and what not to do.

Kmart chief: We're focusing on the fun factor and meeting shopper needs

Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to fulfill the goal.

4 questions retailers must answer to drive the ultimate customer experience

Retailers face an increasingly competitive marketplace, buffeted continually by the need to evolve and adopt the newest technologies introduced to the market.

Email marketing remains a viable customer experience tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

ICX Symposium: The customer experience is about technology + emotion

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.

Should we make the holiday shopping season a 365-day effort, or not?

There's more than one trend hitting this holiday season and the impact may just change everyone's retail experience. But will it be for the good or for the bad?

3 email tasks to tackle before big holiday shopping season hits

With just a week or so to go before consumers start holiday shopping in earnest, retailers need to make sure these email marketing loose ends are tied up

Will the future of retail be place, purple fairy dust or prime?

The battle for core customers is heating up on many fronts

Witness: The crumbling tenents of quality customer experience

Was it a social experiment? No clue, but it clearly wasn't a warm fuzzy consumer interaction.

Engaging the millennial shopper: It's not easy but it can be done

Getting millennials on board as loyal customers isn't just about tweeting, posting and sharing the latest products on Instagram.

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Restaurant taps mobile tech to boost consumer experience, save money and hone marketing

Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable data to drive greater engagement.

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.

Millennial marketing guru gives sneak peek of Fast Casual Executive Summit keynote

Creating brand fans out of Millennials -- consumers ages 18 to 34 -- is key for every restaurant's success.

Millennials: Now Seating 80,000,000

Millennials make up nearly 25% of the U.S. population and represent direct spending power estimated at $200 billion annually.

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Shopper Marketing-related case studies, commentary and technology on Retail Customer Experience.

NEWS