Restaurant taps mobile tech to boost consumer experience, save money and hone marketing

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Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable data to drive greater engagement.

FEATURES


Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania of Father’s Day in late June comes and goes.

Millennial marketing guru gives sneak peek of Fast Casual Executive Summit keynote

Creating brand fans out of Millennials -- consumers ages 18 to 34 -- is key for every restaurant's success.

Millennials: Now Seating 80,000,000

Millennials make up nearly 25% of the U.S. population and represent direct spending power estimated at $200 billion annually.

Chipotle's Jessica Harrison talks Fast Casual Summit

Jessica Harrison, marketing programs director for Chipotle Mexican Grill, gives her impressions of the Fast Casual Executive Summit.

Talbots: Neither here nor there

A few years ago, I had a skirt hemmed because the salesperson remarked that the original hem was “neither here nor there.” Fortunately, the store’s in-house seamstress altered the hem length and the result was perfect. Talbots, the ailing women’s...

The Beauty of Soft Benefits

In the “stuff we really, really, like” department, we’re ready to add the new “Beauty Board” from CVS’ ExtraCare Beauty Club. In a recent announcement, the 8 million member-strong program announced that it is introducing a panel of beauty and...

The ‘New Circular’: Putting digital shopper marketing to work

Transforming the traditional circular is key in reaching consumers.  

Countering the 'Groupon Effect' and linking tactics to strategy with mobile marketing

How should retailers use mobile marketing to establish brand loyalty?

Putting on the Charm: A Look at Charming Charlie

Charming Charlie is becoming the darling of shopping malls as it expands the number of store units nationwide. The secret of Charming Charlie’s success is its focus on delivering value to its customers. Value isn’t just low prices – although...

Retailers' venture into F-commerce is an uphill battle

Overcoming security and privacy issues and defining value are major challenges. 

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NEWS


Webinar to focus on customer traffic, conversion insight

Traffic and conversion data can be priceless if a retailer understands how to use it to drive sales, engage with shoppers and boost marketing. An expert will offer insight on how to do just that in our free webinar.

'Living Services' promises to radically change retailer-consumer interaction

There’s a tsunami of change coming toward the retail business environment and interaction with the customer that may turn today’s approaches and strategies in completely new directions, impacting everything from store design to communication with consumers.

Whole Foods and Cravy partner to test grocery delivery

Cravy, a West Palm Beach, Florida-based technology company, and Whole Foods Market have teamed up to test an on-demand delivery program for residents in West Palm Beach and Palm Beach, Florida.

Thumbvista launches new location-based messaging platform

Thumbvista Mobile Marketing has announced its new geofencing and location-based messaging platform that gives retailers the ability to target potential customers by location and demographic information such as brand preference, age and gender. In addition to the customization enhancements, the...

App hopes to make shopping 'more fun than Angry Birds'

Tuesday will mark the launch of The Hunt — a beta Web app that gamifies retail, sfgate.com reported. Users of the application post a photo of an apparel item they wish to purchase and then an army of about 60,000 volunteer 'hunters' will hit the streets in search of an item matching the one in the photo.

New survey app rewards consumers as it tracks their behavior

TrendSource Inc., a market research company, announced the launch of an interactive mobile survey app, wINput (Win By Giving Your Input), which is now available for Apple and Android users. wINput was developed by TrendSource as a research tool designed...

Early promotions get credit for Thanksgiving online sales

According to analytics findings from IBM, U.S. shoppers once again took advantage of early promotions this holiday season, driving a 17.4 percent increase in online sales Thanksgiving Day.

Ingenico launches loyalty solution in Europe

Ingenico announced the European launch of its Next Generation Loyalty solution for retailers and quick-service restaurants to interact with digital consumers via smartphone, website or in-store. Ingenico's Next Generation platform and smartphone application combines loyalty, gifting, promotion management and secure...

Latest tech pair-up brings retailers detailed shopper data

Irisys Inc., which specializes in thermal technology, and WirelessWerx, which specializes in in-store behavioral analytics, have announced a partnership and a finalized alliance agreement. Irisys' retail solutions are used primarily to count shoppers and manage front-end traffic through infrared technology...

Galleria offers latest version of its Behavioral Cluster Planning solution

Galleria Retail Technology Solutions, a provider of retail and category optimization solutions, today launched version 3.0 of its Behavioral Cluster Planning solution. The solution enables retailers and manufacturers to optimize sales by clustering stores based on product performance data, such...

Meebo offers 'check-in' feature for retail websites

According to the New York Times, Meebo, a social platform that connects users with friends across the Web, now offers a new feature that allows users to "check-in" on websites, similar to the Facebook Places check-in. “If you’re a daily...

Old Navy remodel moves away from budget-buying image

According to Tampa Bay Online, Old Navy is remodeling hundreds of its stores to reflect a brighter, cleaner, whiter design, highlighting outfits rather than stacks of clothing. The store layout will focus around showcasing ensembles and offering outfit ideas, instead...

MarketLive offers merchants profile-driven remarketing suite

MarketLive Inc., an eCommerce software and solutions provider, has announced it will offer a remarketing suite built for the MarketLive eCommerce platform and catalog. The agreement gives MarketLive merchants direct access to a solution designed for bringing shoppers back to...

Raymark acquires customer solutions provider Retaligent

Raymark, a retail software solutions company, has announced its acquisition of Retaligent Solutions Inc., a customer centricity solutions provider in the retail industry. Retaligent’s products include integrated retail clienteling, CRM and loyalty solutions. Built on the Microsoft technology platform, application...

Best Buy expands Shopkick app nationwide

Best Buy has announced that it is rolling out the location-based shopkick app to its stores nationwide. Smartphone users who download the app will be eligible for exclusive offers and rewards automatically by walking through the doors at any of the almost 1,300 locations.

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Shopper Marketing-related case studies, commentary and technology on Retail Customer Experience.