The Most Wonderful Time of the Year

Don’t let the season’s hustle and bustle have a negative impact on your bottom line. Instead, take action to improve your customer experience and drive your profits so it really can be the most wonderful time of the year!

Type: Infographic

Sponsor: Confirmit


4 Steps to Make the Most of your Guest Mobile Wi-Fi

If you’re not on board with Guest Mobile Wi-Fi, chances are good you’ll get left in the digital dust. As Wi-Fi proliferates and shoppers expect nothing less than convenient access and easy engagement, it creates a series of questions for brick-and-mortar retailers.

Type: White Paper

Sponsor:


Solving the Retail Marketer’s Dilemma

In today’s competitive retail marketplace, those retailers who can successfully drive incremental visits are winning the fierce fight for market share. The challenge for retail marketers is to craft cost-effective strategies that have the scale to impact top-line sales.

Type: White Paper

Sponsor: FreeMonee


See More »

FEATURES


Dunkin’ innovation chief: Hope is no strategy; retailers must differentiate or die

John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do to survive and beat the competition.

Infographic: Why Mother's Day is a retailer's dream day

Mother's Day is one of the three favorite sales seasons for retailers, right behind the winter holidays and back-to-school season.

Talking With: ShopperTrak Revenue Chief Kevin Kearns on loyalty program trends

Developing and implementing a customer loyalty program is at the top of most retailers' to-do list as a strategy for boosting customer experience. But loyalty approaches are not all created equally.

Restaurant, retail customer experience leaders headline ICX Summit

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.

5 dirty little secrets within Amazon's world domination strategy

Planes, trains and ships are just the tip of the icebergs in disruption.

Kmart is all about the fun in retail customer engagement

Kmart shoppers will notice a few new things in the local store as the company is expanding its strategy to make shopping more fun than ever.

A beautiful find: How 2 grocers stock relevance through sustainability

The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.

4 secrets of customer loyalty from successful retailers

Think about the large retailers who are struggling: Sears, JC Penney, Aeropostale and many others. But it's not the merchandise, locations or prices prompting consumers to shy away. It's the customer experience.

Talking With: Needle President Scott Pulsipher on mobilizing brand advocates

One of a brand's best marketing asset is the loyal fan. That's why it's critical to mobilize such advocates to drive revenue, build the consumer base and boost loyalty as well.

Talking With: Data Science Director Peter Chen on making analytics pay off

Data and data analysis are critical to be competitive in retail and an expert offers up insight on what to do and what not to do.

Kmart chief: We're focusing on the fun factor and meeting shopper needs

Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to fulfill the goal.

4 questions retailers must answer to drive the ultimate customer experience

Retailers face an increasingly competitive marketplace, buffeted continually by the need to evolve and adopt the newest technologies introduced to the market.

Email marketing remains a viable customer experience tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

ICX Symposium: The customer experience is about technology + emotion

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.

Should we make the holiday shopping season a 365-day effort, or not?

There's more than one trend hitting this holiday season and the impact may just change everyone's retail experience. But will it be for the good or for the bad?

See More »

Shopper Marketing-related case studies, commentary and technology on Retail Customer Experience.

NEWS