Twitter adding a 'Buy' button

The initial partnership consists of deals with Burberry, DonorsChoose and GLAAD, and also with a variety of big names in entertainment, including Brad Paisley, Demi Lovato, Eminem, Pharrell, Paramore, Ryan Adams, Soundgarden and others.

FEATURES


Five disruptive retail trends to watch for

Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.

Optical store installs mirrored touchscreen that encourages online social interaction

London-based optician Kite GB has installed a touchscreen mirror in its East End store, with help from technology provider Zytronic.

Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

Offering great customer experiences when things go wrong

Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.

Is Olapic a vision for the future of multi-channel retailing?

Retailers can now create "look books" from consumer photos in real time.

Why big data is big news for retailers

Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.

The rise of the millennial and what it means for retail

Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win the trust — and cash — of the millennial shopper. Born between 1980 and 2000, the millennial is perhaps the most talked about generation in retail. They are also the poorest.

Loyalty limelight: Lancôme Elite Rewards

Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 21 launched a social media-heavy program, Elite Rewards, which rewards members for their social media engagement and purchases.

A boutique approach to loyalty, in four steps

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by LoyaltyOne, "Four Ways to Win for Independent Retailers." The study...

Nikki Baird to give keynote on privacy at CONNECT summit

Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.

See More »

NEWS


Target also adding shopping via Instagram

Just days after Nordstrom announced that it was partnering with Curalate to allow its customers to shop via the social network Instagram, Target announced that it too is adding the social shopping service.

Nordstrom adds Instagram shopping

Nordstrom Inc. announced that it is partnering with Curalate as the first company to launch Like2Buy, a platform that it says will enable a more seamless shopping experience for its customers through Instagram.

Diane von Furstenberg testing 'clickable/actionable' videos on Facebook

The shopping-via-video experience allows customers to make a purchase by clicking on individual items within the video.

Ugam unveils Assortment Intelligence tool for retailers

Ugam has announced Assortment Intelligence, a solution that it says generates insights for retailers about what products to keep, carry and drop, based on real-time data collection and analysis.

Search marketing tops online retail customer acquisition tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc.

Facebook is testing a "buy" button

Facebook announced in a blog post this week that it is testing "a new feature to help businesses drive sales through Facebook in News Feed and on Pages." In other words, the social networking giant is adding a "buy" button....

Mobile traffic to e-commerce sites rose from 3 percent to 37 percent in the last 4 years

According to the new Custora E-Commerce Pulse Mobile Report, in the past four years the percentage of traffic to e-commerce sites from mobile devices (phones and tablets) jumped from 3 percent to nearly 37 percent, while US mobile e-commerce sales grew from $2 billion in 2010 to $43 billion in 2013.

Social media 'gender scorecard': Men tweet, women pin, everyone uses Facebook

According to new research from ACCENT Marketing, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter and other social channels are used by consumers. ACCENT has announced findings from its 2014 Survey...

Groupon adds Freebies to its iOS app

Groupon has announced the launch of Freebies on iOS devices, which the company said creates the most widely distributed mobile coupon destination in the United States. Launched in late 2013, Groupon’s Freebies now includes more than 30,000 digital coupons, promotion...

Ibotta adds 'Social Saving' to its mobile shopping app

Ibotta, a mobile shopping app that offers users cash back on purchases, has launched the latest 2.4 version of its app, which includes a new Social Saving feature. According to the company, this new feature will enable Ibotta’s three million...

Survey says consumers still prefer shopping on a desktop to a mobile device

Digital analytics firm comScore and UPS have released their third annual UPS Pulse of the Online Shopper study. According to the companies, the survey asked 5,800 consumers about their online shopping experiences. Findings of the survey include: While smartphones play...

Amazon intros hashtag purchases on Twitter

Amazon and Twitter on Monday launched an initiative that lets consumers add items to their Amazon shopping cart using the micro-blogging service, according to multiple reports. Twitter users can add items to their cart by responding to a tweet that has an Amazon product link with the hashtag #AmazonCart.

Sears update connects shoppers with store associates, crowdsources Q&A

Sears has added two new features to its multichannel Shop Your Way social and shopping platform: Get Advice and Member Assist. Available on both the mobile app and www.ShopYourWay.com, the Get Advice feature lets shoppers ask questions about specific products.

HSN, Disney announce marketing partnership

Entertainment and lifestyle retailer HSN has announced a multifilm marketing collaboration with Disney Studios for three upcoming movies, "Maleficent," "Cinderella," and "The Hundred-Foot Journey." According to the companies, this collaboration marks the first time that Disney Studios has enlisted an...

ScanLife app joins SessionM mobile loyalty network

Scanbuy, a mobile engagement solutions provider, announced that it has partnered with mobile loyalty platform SessionM to reward users of the ScanLife app for scanning QR Codes and UPC codes on products and media in the physical world. According to...

See More »

Social media is changing the way retailers, brands and consumers interact. Learn how retailers are putting Facebook, Twitter and other social tools to work for them.