It's All About the Customer Experience

Great experiences keep customers coming back time and time again. Give your customers a “wow” experience and they will tell their friends and colleagues and share on social media.

Type: White Paper

Sponsor: Interactive Customer Experience Summit (ICX Summit)


Like, Friend, Retweet: Top Retailers Digitally Connect with Millennials

Millennials care about, above all else, appearing to be living life to the fullest. For them, constant connection to social media means constant judgment. Social media is less about keeping in touch with friends and more about documenting noteworthy experiences through text and pictures.

Type: White Paper

Sponsor: Industry Weapon Inc


Like, Friend, Retweet: Top Retailers Digitally Connect with Millennials

Millennials care about, above all else, appearing to be living life to the fullest. For them, constant connection to social media means constant judgment. Social media is less about keeping in touch with friends and more about documenting noteworthy experiences through text and pictures.

Type: White Paper

Sponsor:


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FEATURES


Kmart chief: We're focusing on the fun factor and meeting shopper needs

Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to fulfill the goal.

Zappos’ Santa Claus feat leaves big shoes to fill

A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.

Email beats out social network tools in consumer communications

Retailers are more responsive and quicker to answer consumer inquiries via email and the varying degrees of communication response time reflects a big chasm for the retail-shopper relationship, reveals a new study.

Email marketing remains a viable customer experience tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

The mobile shift is now for companies, software developers

We're long past the point where companies and software developers are in the middle of a shift to a mobile-only mindset. We’re already there and any company not thinking the same way at the moment is in danger of losing their customers to others who already possess the mobile mentality.

CONNECT: How to get your app into the hands of millennials

Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

Back-to-School: How retailers are tackling consumers' social network activity to engage customers

In our final segment of our 10-part Back-to-School series, the focus is on social networks and social influence and how retailers are adjusting marketing strategy. Mavrck CEO Lyle Stevens offers up expert insight.

Engaging the millennial shopper: It's not easy but it can be done

Getting millennials on board as loyal customers isn't just about tweeting, posting and sharing the latest products on Instagram.

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Will Facebook and Twitter accelerate retail m-commerce?

The power of social media could shape retail digital transformation, according to Alex Hum in his latest blog post.

Why millennials are careful shoppers

Millennials' constant connectivity and dependence on social media means that they trust their friends and social networks. However, when it comes to making purchasing decisions, they rely on strangers even more.

Is Facebook Messenger coming to retail?

With a reach of more than 600 million active monthly mobile users, Facebook Messenger as a business platform has the potential to make quite an impact. Alex Hum considers the possibilities.

The ROI of social engagement

Current social media trends put the focus on context.

Crowdsourced shopping site sends users on a Hunt

The Hunt boasts 3 million users, who work to help other users find specific products online for purchase.

The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence to convert sales.

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Social media is changing the way retailers, brands and consumers interact. Learn how retailers are putting Facebook, Twitter and other social tools to work for them.

NEWS