Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.
London-based optician Kite GB has installed a touchscreen mirror in its East End store, with help from technology provider Zytronic.
Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?
Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.
Retailers can now create "look books" from consumer photos in real time.
Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.
Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win the trust — and cash — of the millennial shopper.
Born between 1980 and 2000, the millennial is perhaps the most talked about generation in retail. They are also the poorest.
Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 21 launched a social media-heavy program, Elite Rewards, which rewards members for their social media engagement and purchases.
When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by LoyaltyOne, "Four Ways to Win for Independent Retailers." The study...
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Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.
Nordstrom Inc. announced that it is partnering with Curalate as the first company to launch Like2Buy, a platform that it says will enable a more seamless shopping experience for its customers through Instagram.
The shopping-via-video experience allows customers to make a purchase by clicking on individual items within the video.
Ugam has announced Assortment Intelligence, a solution that it says generates insights for retailers about what products to keep, carry and drop, based on real-time data collection and analysis.
Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc.
Facebook announced in a blog post this week that it is testing "a new feature to help businesses drive sales through Facebook in News Feed and on Pages." In other words, the social networking giant is adding a "buy" button....
According to the new Custora E-Commerce Pulse Mobile Report, in the past four years the percentage of traffic to e-commerce sites from mobile devices (phones and tablets) jumped from 3 percent to nearly 37 percent, while US mobile e-commerce sales grew from $2 billion in 2010 to $43 billion in 2013.
According to new research from ACCENT Marketing, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter and other social channels are used by consumers. ACCENT has announced findings from its 2014 Survey...
Groupon has announced the launch of Freebies on iOS devices, which the company said creates the most widely distributed mobile coupon destination in the United States. Launched in late 2013, Groupon’s Freebies now includes more than 30,000 digital coupons, promotion...
Ibotta, a mobile shopping app that offers users cash back on purchases, has launched the latest 2.4 version of its app, which includes a new Social Saving feature. According to the company, this new feature will enable Ibotta’s three million...
Digital analytics firm comScore and UPS have released their third annual UPS Pulse of the Online Shopper study. According to the companies, the survey asked 5,800 consumers about their online shopping experiences. Findings of the survey include: While smartphones play...
Amazon and Twitter on Monday launched an initiative that lets consumers add items to their Amazon shopping cart using the micro-blogging service, according to multiple reports.
Twitter users can add items to their cart by responding to a tweet that has an Amazon product link with the hashtag #AmazonCart.
Sears has added two new features to its multichannel Shop Your Way social and shopping platform: Get Advice and Member Assist. Available on both the mobile app and www.ShopYourWay.com, the Get Advice feature lets shoppers ask questions about specific products.
Entertainment and lifestyle retailer HSN has announced a multifilm marketing collaboration with Disney Studios for three upcoming movies, "Maleficent," "Cinderella," and "The Hundred-Foot Journey." According to the companies, this collaboration marks the first time that Disney Studios has enlisted an...
Scanbuy, a mobile engagement solutions provider, announced that it has partnered with mobile loyalty platform SessionM to reward users of the ScanLife app for scanning QR Codes and UPC codes on products and media in the physical world. According to...
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Sephora Collection, exclusive beauty sponsor of the 2014 Coachella Valley Music and Arts Festival, has announced that it will be hosting The Sephora Collection Beauty Studio. The 40-foot-square tent will offer festival attendees an opportunity to escape the heat, recharge...