Search marketing tops online retail customer acquisition tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc.

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Optical store installs mirrored touchscreen that encourages online social interaction

London-based optician Kite GB has installed a touchscreen mirror in its East End store, with help from technology provider Zytronic.

Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

Offering great customer experiences when things go wrong

Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.

Is Olapic a vision for the future of multi-channel retailing?

Retailers can now create "look books" from consumer photos in real time.

Why big data is big news for retailers

Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.

The rise of the millennial and what it means for retail

Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win the trust — and cash — of the millennial shopper. Born between 1980 and 2000, the millennial is perhaps the most talked about generation in retail. They are also the poorest.

Loyalty limelight: Lancôme Elite Rewards

Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 21 launched a social media-heavy program, Elite Rewards, which rewards members for their social media engagement and purchases.

A boutique approach to loyalty, in four steps

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by LoyaltyOne, "Four Ways to Win for Independent Retailers." The study...

Nikki Baird to give keynote on privacy at CONNECT summit

Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.

SXSW: Preparing for the new omnichannel customer experience

With so many discussions about omnichannel at SXSW, it's easy to assume we're all talking about the same thing.

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NEWS


Facebook is testing a "buy" button

Facebook announced in a blog post this week that it is testing "a new feature to help businesses drive sales through Facebook in News Feed and on Pages." In other words, the social networking giant is adding a "buy" button....

Mobile traffic to e-commerce sites rose from 3 percent to 37 percent in the last 4 years

According to the new Custora E-Commerce Pulse Mobile Report, in the past four years the percentage of traffic to e-commerce sites from mobile devices (phones and tablets) jumped from 3 percent to nearly 37 percent, while US mobile e-commerce sales grew from $2 billion in 2010 to $43 billion in 2013.

Social media 'gender scorecard': Men tweet, women pin, everyone uses Facebook

According to new research from ACCENT Marketing, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter and other social channels are used by consumers. ACCENT has announced findings from its 2014 Survey...

Groupon adds Freebies to its iOS app

Groupon has announced the launch of Freebies on iOS devices, which the company said creates the most widely distributed mobile coupon destination in the United States. Launched in late 2013, Groupon’s Freebies now includes more than 30,000 digital coupons, promotion...

Ibotta adds 'Social Saving' to its mobile shopping app

Ibotta, a mobile shopping app that offers users cash back on purchases, has launched the latest 2.4 version of its app, which includes a new Social Saving feature. According to the company, this new feature will enable Ibotta’s three million...

Survey says consumers still prefer shopping on a desktop to a mobile device

Digital analytics firm comScore and UPS have released their third annual UPS Pulse of the Online Shopper study. According to the companies, the survey asked 5,800 consumers about their online shopping experiences. Findings of the survey include: While smartphones play...

Amazon intros hashtag purchases on Twitter

Amazon and Twitter on Monday launched an initiative that lets consumers add items to their Amazon shopping cart using the micro-blogging service, according to multiple reports. Twitter users can add items to their cart by responding to a tweet that has an Amazon product link with the hashtag #AmazonCart.

Sears update connects shoppers with store associates, crowdsources Q&A

Sears has added two new features to its multichannel Shop Your Way social and shopping platform: Get Advice and Member Assist. Available on both the mobile app and www.ShopYourWay.com, the Get Advice feature lets shoppers ask questions about specific products.

HSN, Disney announce marketing partnership

Entertainment and lifestyle retailer HSN has announced a multifilm marketing collaboration with Disney Studios for three upcoming movies, "Maleficent," "Cinderella," and "The Hundred-Foot Journey." According to the companies, this collaboration marks the first time that Disney Studios has enlisted an...

ScanLife app joins SessionM mobile loyalty network

Scanbuy, a mobile engagement solutions provider, announced that it has partnered with mobile loyalty platform SessionM to reward users of the ScanLife app for scanning QR Codes and UPC codes on products and media in the physical world. According to...

Sephora bringing 'experiential beauty environment' to Coachella music festival

Sephora Collection, exclusive beauty sponsor of the 2014 Coachella Valley Music and Arts Festival, has announced that it will be hosting The Sephora Collection Beauty Studio. The 40-foot-square tent will offer festival attendees an opportunity to escape the heat, recharge...

Study finds retailers shifting biggest share of marketing budgets to mobile

The number of retailers who expect mobile to be their top marketing priority will more than quadruple over the next five years, according to a new study by Yes Lifecycle Marketing. In Q4 of 2013, Yes Lifecycle Marketing surveyed 100...

Fluid acquires social CRM platform 8thBridge

Fluid, a digital shopping software and services company, announced that it has acquired 8thBridge, an on-demand provider of social discovery, curation, analytics and marketing solutions for retailers. According to the companies, 8thBridge, Inc. is a Minneapolis-based software provider specializing in...

Teen Vogue research explores social media and how Millennials shop

In order to understand how social media influences the ways millennials shop, Teen Vogue has identified the role social plays in driving beauty and fashion trial and purchase. For Millennials, social media is a path within a path to buy...

Report says 91 percent of women do online research before making a purchase

Marketing firm Interactions has released Retail Perceptions, a survey that reveals insights from consumers on their shopping behaviors as well as their opinions of the latest retail trends. In the first report of 2014, "The Power of Persuasion," Interactions' primary...

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Social media is changing the way retailers, brands and consumers interact. Learn how retailers are putting Facebook, Twitter and other social tools to work for them.