Will Facebook and Twitter accelerate retail m-commerce?

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The power of social media could shape retail digital transformation, according to Alex Hum in his latest blog post.

FEATURES


Why millennials are careful shoppers

Millennials' constant connectivity and dependence on social media means that they trust their friends and social networks. However, when it comes to making purchasing decisions, they rely on strangers even more.

Is Facebook Messenger coming to retail?

With a reach of more than 600 million active monthly mobile users, Facebook Messenger as a business platform has the potential to make quite an impact. Alex Hum considers the possibilities.

The ROI of social engagement

Current social media trends put the focus on context.

Crowdsourced shopping site sends users on a Hunt

The Hunt boasts 3 million users, who work to help other users find specific products online for purchase.

The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence to convert sales.

Five retailers using technology to create remarkable shopping experiences

Customers are willing to pay more for a better experience. Here are five retailers using technology to deliver it to them.

A customer service lesson from Hy-Vee's social media team

You cannot stop your customers from talking about you on social media. Good or bad, they will tell the world of their experiences. Find a way to use it to your advantage.

Five disruptive retail trends to watch for

Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.

Optical store installs mirrored touchscreen that encourages online social interaction

London-based optician Kite GB has installed a touchscreen mirror in its East End store, with help from technology provider Zytronic.

Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

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NEWS


Macy's using social media to help 'mom-approved' charities

Macy's Thank-A-Mom movement has the hashtag #MacysLovesMoms and gives to "mom-approved" charities.

IBM, Facebook join forces

Facebook and IBM Commerce announced that they will partner to provide brands with tailored marketing capabilities.

Social media report looks at shoppers

Interactions' report investigates the impact social media has on purchase behaviors.

TigerLogic releases socially powered digital signage app for Google Chromebox

The Postano Kiosk App is designed to create new social media opportunities for in-store digital signage.

Edgecase debuts visual shopping for mobile

Retailers can now let shoppers tap and swipe their way to a more relevant selection of products to drive new levels of engagement, all within the mobile browser.

Neiman Marcus launches #NMmyway contest on Instagram

Instagram contest will allow followers to upload their own images showcasing how to wear spring fashions in a first for the retailer.

Twitter set to test card-linked offers

Social network also is still testing a Buy button as it enhances position as an e-commerce portal.

Social shopping network Retailcommon available now in the US

Among the U.S. retailers to use the service at launch are Macy's, Kenneth Cole, Athleta and Payless Shoesource.

LivingSocial adds communication platform for merchants

LivingSocial has launched Connect, a communications toolkit for merchants to engage and build relationships with customers acquired through its platform. According to a news release, with the addition of the Connect features to LivingSocial’s Merchant Center, businesses can now: Personalize...

Retailers report 550-percent increase in the use of social media for merchandise planning

According to a survey released by Boston Retail Partners, retailers are focused on expanding their use of social media and technology solutions to deliver the products consumers want in a seamless shopping experience.

Venuelabs launches free social listening tool for small businesses

AboutLocal lets small retailers listen to and engage with their customers in real time across hundreds of disparate online channels.

Online holiday shopping to be more influenced by social media this year

Survey results show 36 percent of shoppers intend to buy gifts via their mobile device, up 29 percent from last year, and 49 percent will make purchases based on a social referral.

Moment.me launches tool for real-time aggregation of place-based social content

According to the company, business owners can simply input an address or the name of their establishment and Moment.me will aggregate all the content that has been posted from or about the place into an embeddable feed.

Report says social media less important in the shopping process than two years ago

According to the report, compared to 2012, less importance is being placed on following retailers on social media, finding out about new products through blogs, and participating in online retail customer communities.

Amazon lets shoppers add items to wishlist via Tweets

The announcement comes after the recent launch of a similar service, #AmazonCart, which uses the same functionality to add products to a user's Amazon shopping cart.

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Social media is changing the way retailers, brands and consumers interact. Learn how retailers are putting Facebook, Twitter and other social tools to work for them.