Customers are willing to pay more for a better experience. Here are five retailers using technology to deliver it to them.
You cannot stop your customers from talking about you on social media. Good or bad, they will tell the world of their experiences. Find a way to use it to your advantage.
Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.
London-based optician Kite GB has installed a touchscreen mirror in its East End store, with help from technology provider Zytronic.
Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?
Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.
Retailers can now create "look books" from consumer photos in real time.
Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.
Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win the trust — and cash — of the millennial shopper.
Born between 1980 and 2000, the millennial is perhaps the most talked about generation in retail. They are also the poorest.
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Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 21 launched a social media-heavy program, Elite Rewards, which rewards members for their social media engagement and purchases.
Among the U.S. retailers to use the service at launch are Macy's, Kenneth Cole, Athleta and Payless Shoesource.
LivingSocial has launched Connect, a communications toolkit for merchants to engage and build relationships with customers acquired through its platform. According to a news release, with the addition of the Connect features to LivingSocial’s Merchant Center, businesses can now: Personalize...
According to a survey released by Boston Retail Partners, retailers are focused on expanding their use of social media and technology solutions to deliver the products consumers want in a seamless shopping experience.
AboutLocal lets small retailers listen to and engage with their customers in real time across hundreds of disparate online channels.
Survey results show 36 percent of shoppers intend to buy gifts via their mobile device, up 29 percent from last year, and 49 percent will make purchases based on a social referral.
According to the company, business owners can simply input an address or the name of their establishment and Moment.me will aggregate all the content that has been posted from or about the place into an embeddable feed.
According to the report, compared to 2012, less importance is being placed on following retailers on social media, finding out about new products through blogs, and participating in online retail customer communities.
The announcement comes after the recent launch of a similar service, #AmazonCart, which uses the same functionality to add products to a user's Amazon shopping cart.
The initial partnership consists of deals with Burberry, DonorsChoose and GLAAD, and also with a variety of big names in entertainment, including Brad Paisley, Demi Lovato, Eminem, Pharrell, Paramore, Ryan Adams, Soundgarden and others.
Just days after Nordstrom announced that it was partnering with Curalate to allow its customers to shop via the social network Instagram, Target announced that it too is adding the social shopping service.
Nordstrom Inc. announced that it is partnering with Curalate as the first company to launch Like2Buy, a platform that it says will enable a more seamless shopping experience for its customers through Instagram.
The shopping-via-video experience allows customers to make a purchase by clicking on individual items within the video.
Ugam has announced Assortment Intelligence, a solution that it says generates insights for retailers about what products to keep, carry and drop, based on real-time data collection and analysis.
Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc.
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Facebook announced in a blog post this week that it is testing "a new feature to help businesses drive sales through Facebook in News Feed and on Pages." In other words, the social networking giant is adding a "buy" button....