Luxury Leather Goods Sales: A Storytelling Experience, Not a Transaction

As a consumer, it’s less about the value a shopper places on the specific item they purchased, and more about the value he or she places on the experience in the store and all of the trappings surrounding the buying experience.

Type: White Paper

Sponsor: Workplace Systems


Healthier workplace snack options enabled by Cradlepoint powered kiosks

Cradlepoint IBR600 and MBR1200 provide quick and easy deployment and ensure kiosks remain up and running.

Type: Case Study

Sponsor: Cradlepoint


Digital Display Technology: An Introduction to Digital Signage

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

Type: Guide

Sponsor: LG Electronics USA, Inc.


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FEATURES


Omnichannel retailer aims to give beauty industry a complete makeover

Birchbox is much more than an new beauty retailer. It's striving to define a new realm in customer experience and an innovative omnichannel strategy.

Home renovation design experience goes high tech at Lowe's

Lucky Lowe's shoppers in Seattle will be using Microsoft HoloLens for kitchen design efforts.

Starbucks loyalty change brews anger, filters out value of experience

The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other features, the change also underscores the unrecognized value of data among its members.

Data insight key ingredient to Hershey’s sweet retail experience success

Information, and analyzing data, is a prime reason why Hershey is succeeding in a very competitive retail industry.

Navigating the crossover: Fast casualization of the restaurant industry

Switching into fast casual dining requires more than getting food to the table quicker. It demands new strategies from menu decisions to customer experience elements.

Pop-ups: From temporary to trendsetting.

Brands are using pop-ups to create eye-catching and exclusive encounters that shake up their customers’ routines and create buzz.

Online personal touch can prove as elusive as finding boat sneakers in the fall

The personal experience can be missing at even the most tenured ecommerce retailers as a search for white sneakers reveals.

Why retailers' collaboration is more than a win-win, it's a win-win-win

Collaboration and partnerships between retailers are more common than ever, and that's a great thing for veteran retailers and newcomers launching products. It's great for the consumer as well.

Argo Tea talks exceeding tea-lover expectations while advancing product innovation

It's not easy being a beverage player these days as consumers want everything from great flavors to healthy options, and increasing competition is only making it more difficult.

Staples debuts entrepreneurial product portfolio

The seven winners of the Crowd2Shelf tech innovation contest are within consumers' reach at Staples.com.

Witness: The crumbling tenents of quality customer experience

Was it a social experiment? No clue, but it clearly wasn't a warm fuzzy consumer interaction.

The new force at Old Navy: 4 loyalty Lessons from a retail revival

Like a smattering of rhinestones on a pair of skinny jeans, Old Navy has emerged as the unexpected sparkle in Gap Inc.’s performance.

What Macy’s, Neiman and Guess reveal about price wars

The price of retail success will never be found on a tag. It will be registered with the emotions of the consumer as she leaves the store.

Lululemon's ABC's of marketing

While Lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its menswear, which could create renewed energy.

Under Armour boosts customer experience with digital signage in new Chicago store

Athletic apparel and gear retailer Under Armour recently opened the doors of its newest specialty retail location on Chicago's Magnificent Mile – and the new space is a high-tech wonderland.

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For every niche and need, there is a retailer. Those niches might not be huge in and of themselves, but great profits can be reaped by meeting one very particular need better than anyone else.

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