Cambridge shopping center adds 'virtual assistant'

The Grafton Shopping Centre in Cambridge says it is ready to dazzle shoppers with a "virtual" employee who greets customers when they enter.

FEATURES


Four ways to maximize the efficiency of your waiting lines

Facilitating the optimal movement of customers from the start of a waiting line to the end is critical as any kinks can significantly impact customer satisfaction.

Luxury brand Tod's new retail space, Syracuse, New York

When Tod’s, an Italian luxury shoes and leather goods brand, acquired a new retail space at Destiny USA in Syracuse, New York, the mall’s design management team tapped architecture firm Colkitt & Co. to carry out Tod’s design concept and vision for the premium outlet location.

Morocco's first duty free stores get a new look

Morocco’s first duty free store operator will continue renovation of its Mohammed V International Airport stores through later this year.

To drive store traffic, give shoppers something they can't get online

Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.

Retail co-op can provide out-of-the-park benefits for all

Major brands in certain circumstances are willing to provide free resources to retailers in the form of co-op dollars.

Hershey's Chocolate World unwraps on the Vegas Strip

The Hershey's Chocolate World retail experience opened at New York-New York Hotel & Casino this week.

Major store transformation at In The Pink

In The Pink Stores, the largest chain of Lilly Pulitzer Signature Stores in the US, has launched mPOS as part of a major store transformation project.

Trend: Online retailers discover value in having stores

Companies that began as pure-play online retailers are discovering the power of having physical stores to build their brand.

Five steps for staging a successful pop-up shop

Many pop-up shops are thrown together at the last minute, and often, it shows.

From retail palace to zombie mall: How efficiency killed the department store

About 20 percent of the 2,000 largest U.S. malls were failing in 2008, and by 2012, only 1,513 remained.

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NEWS


Report points to the ROI of store remodels

A new study, published in the May issue of the American Marketing Association′s Journal of Marketing, points out both the need for and the benefits of store remodeling projects.

B2B Soft, QLess partner to cut mobile customer wait times

B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, has announced a new partnership with line management solution provider QLess. According to the companies, the QLess virtual line management service is now integrated with...

Garden Ridge rebranding all stores to At Home

Garden Ridge, a home décor retail chain, has announced that it is investing $20 million to rebrand all stores to the successful At Home brand. According to the company, the new brand identity better reflects the company's mission to provide...

Sephora adding 13 new ministores to JCPenney locations this month

In 2006, Sephora and JCPenney launched a partnership which saw the beauty brand set up stores-within-stores inside JCPenney locations. Later this month 13 more will open up shop, bringing the total number to 489. The stores are 2,200 square feet and are situated near the center of each location.

More than half of mobile app users opt in to push notification

Branding and marketing firm Urban Airship has released its latest Good Push Index data study, which tracks user behaviors on more than 70 apps that ask users to share their location. According to the report, 60 to 80 percent of...

ShopperTrak signs Journeys as 1,000th customer

ShopperTrak announced it has signed Journeys as its 1,000th customer. Through this partnership, ShopperTrak said it will enable Journeys, a division of Genesco, to measure store traffic to optimize labor scheduling, ensuring a consistent customer experience for every guest who shops a Journeys store.

Survey says retailers place a premium on customer traffic data

In-store analytics firm Brickstream has published results from a survey of 124 executives from global retail corporations that explores their primary motivations for deploying in-store analytics technology. Retail executives in operations, marketing, merchandising and loss prevention from the U.S., South...

Sears testing concept shops for 'connected living' products

Sears has announced the launch of its new Connected Solutions store format. The 1,700 square foot concept is being launched at three Chicago-area locations, each focused on what the company calls "one of the most authoritative assortments of smart, connected...

Study shows Millennials prefer malls to online shopping

OpinionLab has released a new study that provides a snapshot of Millennials as they shop in malls and stores across the country. The study analyzes Millennials alongside other generations to find that the mall is far from dead for this generation.

Foot Locker launching Eastbay shop-in-shop

Foot Locker Inc. has announced the introduction of its latest retail collaboration: Eastbay Performance Zone at Champs Sports.

Tesco store testing new automated checkout scanner

Tesco announced that its newest Tesco Extra store in the U.K. city of Lincoln is using a new checkout scanner belt from Datalogic that it says reduces customer checkout time.

Samsung installing 'Entertainment Experience areas' in 500 Best Buy stores

Samsung recently announced a new retail initiative at select Best Buy stores, aimed at working with the electronics retailer's goal of providing customers access to new technology, particularly the new UHD TVs. The new Samsung Entertainment Experience areas at Best...

Shelfbucks, Bazaarvoice incorporate product reviews, ratings into beacon-based mobile solution

Shelfbucks Inc., provider of an iBeacon-based promotion platform for retail stores, has announced its collaboration with Bazaarvoice Inc. to deliver a higher level of product information to shopper smartphones at the store shelf.

Apple Store experience reportedly about to change with VeriFone partnership

Apple reportedly is set to launch a revamped point-of-sale system in its storefronts that will use a VeriFone sleeve capable of accepting EMV transactions and contactless payments, a noteworthy addition considering the absence of an NFC-enabled iPhone. 9to5Mac initially reported...

Revel Systems launches pop-up store for local merchants

Revel Systems, provider of iPad point-of-sale (POS) solutions, has announced the opening of its first pop-up store in historic Ghirardelli Square, San Francisco. The initiative is a joint effort between Revel Systems and PopUpShopUp.

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