How to create immersive in-store experiences with directional audio

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Combining directional audio with digital signage offers an entirely new dimension to customer engagement.

FEATURES


#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Sportswear retailer Pro Direct store design goes high-tech

Pro Direct's vision was to capture the dynamic feeling of walking into a physical realization of their website.

Photos: Inside the new TargetExpress format

This past weekend, Target debuted its new store format, TargetExpress, which the company said is its smallest-footprint store to date.

Four ways to maximize the efficiency of your waiting lines

Facilitating the optimal movement of customers from the start of a waiting line to the end is critical as any kinks can significantly impact customer satisfaction.

Luxury brand Tod's new retail space, Syracuse, New York

When Tod’s, an Italian luxury shoes and leather goods brand, acquired a new retail space at Destiny USA in Syracuse, New York, the mall’s design management team tapped architecture firm Colkitt & Co. to carry out Tod’s design concept and vision for the premium outlet location.

Morocco's first duty free stores get a new look

Morocco’s first duty free store operator will continue renovation of its Mohammed V International Airport stores through later this year.

To drive store traffic, give shoppers something they can't get online

Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.

Retail co-op can provide out-of-the-park benefits for all

Major brands in certain circumstances are willing to provide free resources to retailers in the form of co-op dollars.

Hershey's Chocolate World unwraps on the Vegas Strip

The Hershey's Chocolate World retail experience opened at New York-New York Hotel & Casino this week.

Major store transformation at In The Pink

In The Pink Stores, the largest chain of Lilly Pulitzer Signature Stores in the US, has launched mPOS as part of a major store transformation project.

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NEWS


Nearly a quarter of shoppers choose to go to a competitor due to dissatisfaction with their retail experience

46 percent of shoppers who have unsatisfactory retail experiences do not let the retailer know and almost a quarter of these opt to shop at a competitor when they are unsatisfied with the cleanliness of the store, store associates, or the checkout process.

Talbots selects Mi9 Retail merchandising solution

Software provider Mi9 Retail has announced that Talbots has selected Mi9 BI, Mi9 Merchant, and Sales Audit with Loss Prevention software products to replace its existing core merchandising and inventory management systems.

Simon adding beacons to create 200 'smart malls'

The expansion of the program across a broader number of Simon's malls, Premium Outlet and Mills centers is expected to be completed by spring of 2015.

GameStop adding beacons to its stores

Under the agreement, Shelfbucks will roll out its platform to GameStop stores in its test markets, including Austin and College Station, Texas, beginning in August.

Fujitsu, OnCue offer in-aisle point-of-information systems

Fujitsu has announced an international distribution and license agreement with OnCue Technologies, a developer of in-aisle point-of-information solutions that are designed to enhance the consumer shopping experience. Through this relationship, Fujitsu will resell OnCue Technologies' InfoCue and Expert OnCue mini...

Cambridge shopping center adds 'virtual assistant'

The Grafton Shopping Centre in Cambridge says it is ready to dazzle shoppers with a "virtual" employee who greets customers when they enter.

Report points to the ROI of store remodels

A new study, published in the May issue of the American Marketing Association′s Journal of Marketing, points out both the need for and the benefits of store remodeling projects.

B2B Soft, QLess partner to cut mobile customer wait times

B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, has announced a new partnership with line management solution provider QLess. According to the companies, the QLess virtual line management service is now integrated with...

Garden Ridge rebranding all stores to At Home

Garden Ridge, a home décor retail chain, has announced that it is investing $20 million to rebrand all stores to the successful At Home brand. According to the company, the new brand identity better reflects the company's mission to provide...

Sephora adding 13 new ministores to JCPenney locations this month

In 2006, Sephora and JCPenney launched a partnership which saw the beauty brand set up stores-within-stores inside JCPenney locations. Later this month 13 more will open up shop, bringing the total number to 489. The stores are 2,200 square feet and are situated near the center of each location.

More than half of mobile app users opt in to push notification

Branding and marketing firm Urban Airship has released its latest Good Push Index data study, which tracks user behaviors on more than 70 apps that ask users to share their location. According to the report, 60 to 80 percent of...

ShopperTrak signs Journeys as 1,000th customer

ShopperTrak announced it has signed Journeys as its 1,000th customer. Through this partnership, ShopperTrak said it will enable Journeys, a division of Genesco, to measure store traffic to optimize labor scheduling, ensuring a consistent customer experience for every guest who shops a Journeys store.

Survey says retailers place a premium on customer traffic data

In-store analytics firm Brickstream has published results from a survey of 124 executives from global retail corporations that explores their primary motivations for deploying in-store analytics technology. Retail executives in operations, marketing, merchandising and loss prevention from the U.S., South...

Sears testing concept shops for 'connected living' products

Sears has announced the launch of its new Connected Solutions store format. The 1,700 square foot concept is being launched at three Chicago-area locations, each focused on what the company calls "one of the most authoritative assortments of smart, connected...

Study shows Millennials prefer malls to online shopping

OpinionLab has released a new study that provides a snapshot of Millennials as they shop in malls and stores across the country. The study analyzes Millennials alongside other generations to find that the mall is far from dead for this generation.

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The modern retail is experience is about more than buying products. It's about the feeling the customer gets from being in your store, the way it makes them feel, and how it addresses the person they want to be. This doesn't happen by accident — world-class store design can positively impact the customer experience, but only when that design is done deliberately and with great care.