Mobile Surveys & Reporting: Mobile Optimization For Managers On The Move

As the numbers above indicate, mobile device technology continues to advance and be adopted by people all over the world. The result is an empowered consumer phenomenon, which enables customers to shop online, compare brands and prices, read reviews and feedback, and share customer experiences via social media channels.

FEATURES


Customer satisfaction with online retail rebounds

Customers of the largest online retailers are more satisfied than ever, according to a new report on holiday shoppers.

Black Friday verdict: Number of shoppers up, average spending down

A National Retail Federation survey conducted over the weekend confirms the expected: more people spent less.

The changing face of Black Friday

The weekend after Thanksgiving remains the biggest shopping event of the year, but the reasons customers pack the stores are changing.

Economic, H1N1 worries will impact holiday shopping behavior

The H1N1 flu virus is expected to impact retail sales on Black Friday and throughout Thanksgiving weekend, but perhaps the bigger concern for retailers is that most consumers likely will spend less money this holiday shopping season.

Are retailers under-valuing the importance of fitting rooms?

The most important conversion area — and at the same time the least serviced area — in apparel retail is the fitting room.

ISME 09: Seven tips for marketing to families during a recession

A fundamental shift in consumer spending has led to new rules for marketing to moms, the "Chief Purchasing Officers" of the modern family.

Research: E-commerce hindered by lack of human assistance

A large number of respondents to a new survey indicate a lack of assistance affected their online purchasing decisions.

Opinion: Why customer satisfaction surveys don't work

With 95 percent of our cognitive processing handled by the subconscious, how much value is there in surveys that probe the other five percent?

Amazon explores private label opportunity

The online giant, like many other retailers, is looking to strike gold with the introduction of a new private label line.

Fighting online shopping cart abandonment

While most e-commerce sites measure conversion, many do not take a structured and proactive approach to abandonment.

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NEWS


Forecast calls for big jump in seasonal hiring

According to the sixth-annual survey commissioned by Snagajob, more holiday seasonal jobs should be available this year compared to last year. The survey included 1,000 hourly hiring managers, and was conducted by IPSOS Public Affairs for Snagajob. Results highlights include:...

Survey ranks retailers on customer experience

RetailCustomerExperience.com has launched the second edition of its Best Retail Customer Experiences report just as retailers gear up for the holiday season. RCE surveyed more than 1,000 customers to discover their feelings about many of the top retailers in the...

Cardlytics releases back-to-school 'report card'

Cardlytics, specialists in card-linked marketing, has announced the results of its "2013 Back-to-School Shopping Report Card," an analysis of 70 percent of household spending in America based on data gleaned from 400 banks, including Bank of America, PNC and Regions...

Deloitte's back-to-school survey finds frugality will rule

Although consumer confidence in the economy has increased, the back-to-school shopping season will see shoppers hold tight to their purse strings, according to the annual Deloitte "Back-to-School" study released today. Shoppers are far more optimistic about the economy now than...

Study: 16% of US consumers have shopped via mobile

New research from Havas Worldwide and Market Probe International suggests that consumer shopping via mobile channels is far less commonplace in the U.S. than in certain emerging markets – finding that just 16 percent of shoppers in the U.S.

Mother's Day shopper study finds in-store trumps online

The market research firm Trendsource released results of its Mother's Day buying intentions study, revealing that shoppers prefer the in-store experience for buying that special gift for mom. Despite the recent showrooming trend, the Mother's Day consumer insights study found...

Survey: small merchants are choosing mobile POS

It's not just hype. Small businesses have taken to mobile point of sale and are adopting the technology in increasing numbers.

Intuit index offers glimpse of consumer spending habits

Findings have been released from the Intuit Consumer Spending Index, providing a unique view into the U.S. economy with a near real-time view of actual spending, rather than survey responses of what people say they spend. The key takeaway from the index is that Americans are rebounding.

Secret shopper study gauges cross-channel readiness

CrossView Inc., a provider of e-commerce solutions and services, today released the results of its 2013 Cross-Channel Readiness study. Out of a possible 295 points, the 80 retailers studied averaged a score of 192 over four touch points — online,...

Study: Millennials still spending despite economy

The National Retail Federation analyzed data gleaned from Prosper Insights & Analytics' April Consumer Survey in order to gain a better understanding of the spending habits of millennials, according to a post in the NRF BIG Blog. The data revealed...

Study calls automated self-service growing global trend

Analysts at Mintel, the consumer, product and media intelligence trend-tracker, named automated self-service as one of the biggest areas of opportunity and market potential for businesses. Among a set of six key trends, Mintel Futures identified human automation as an...

Motorola releases shopper insight survey

Findings from the Motorola Solutions annual holiday shopper study highlighted the impact on the shopper experience across various age demographics. Some key highlights include: Nearly one-half of Gen Y shoppers, 38 percent of Gen X shoppers and 32 percent of...

Small Business Saturday spending landed above forecast

A recent follow-up survey to the Small Business Saturday Consumer Insights Survey released by the National Federation of Independent Business (NFIB) and American Express shows that consumers came out and spent $5.5 billion at small independent retailers and restaurants —...

Research points to puny layaway figures

Retailers may have been excited about the potential benefits of revamped layaway policies, but according to an article in the Houston Chronicle, several recent surveys show that the excitement is not shared with consumers. While Walmart and Toys 'R' Us...

New survey app rewards consumers as it tracks their behavior

TrendSource Inc., a market research company, announced the launch of an interactive mobile survey app, wINput (Win By Giving Your Input), which is now available for Apple and Android users. wINput was developed by TrendSource as a research tool designed...

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