How Homebase's content strategy is driving stronger customer engagement


Taking a 'scorched earth' strategy is expensive, time consuming and challenging for retailers aiming to boost customer engagement and ecommerce. There are tools that can be integrated for fast return-on-investement.


ICX Symposium: The future of customer experience is coming fast

With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready for the future of customer engagement tech, we talked to the Association's executive director about what to expect.

Pop-ups: From temporary to trendsetting.

Brands are using pop-ups to create eye-catching and exclusive encounters that shake up their customers’ routines and create buzz.

Creating a personal experience: Misconceptions, why data is a critical element

The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.

Discover the key to creating a 1-to-1 customer experience

Attaining the holy grail in customer service is extremely challenging but doable. One viable approach is using a recommender system.

Nominations Call: Who are today’s top customer experience innovators?

Know a customer experience guru? Nominate them for our top list of innovators in the industry.

CONNECT: Why restaurants aren't deploying beacons

A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit discussed beacon technology's role with restaurateurs and retailers today.

Staples debuts entrepreneurial product portfolio

The seven winners of the Crowd2Shelf tech innovation contest are within consumers' reach at

6 dos and don’ts of successful loyalty programs

Loyalty programs are a standard form of marketing by retailers these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for retailers to ensure they are getting the most out of loyalty programs.

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

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Brookstone launching digital signage 'Lift and Learn' product displays in mall stores

Brookstone, the retail chain specializing in new technologies and smart lifestyle products, is introducing dynamic digital retail displays at its Pheasant Lane Mall store in Nashua, New Hampshire, ahead of a larger rollout in 2016.

Retailers share smartphone apps they find invaluable

A good work-life balance is key when you're a retail business owner. Find out which apps are helping retailers with that goal.

Kohl’s propels omnichannel, digital strategy to make shopping easier than ever

Kohl’s is launching a slew of omnichannel and digital strategies aimed at making shopping online and at its brick-and-mortar location easier than ever.

Amazon debuts Detroit office as tech hub location, expansion is ahead

Currently there are about 100 employees working in software development, advertising and engineering at the new office.

PAR launches POS terminal for restaurant, retail deployments

The eighth-generation platform uses Intel processor technology to maximize performance and enhance guest experience.

GE hires new marketing chief in move to be a digital brand

Corporate leadership shuffle reflects shift in marketing focus.

NPD Group launches retail version of Checkout Tracking

A new version of the NPD Group’s market analyzing technology Checkout Tracking is being released specifically for retailers, according to a recent press release.

NRA releases mobile payments guide for restaurateurs

The 'guide will provide a roadmap' for restaurant owners and operators interested in implementing mobile payments into their business, NRA official says.

Anti-fraud chip technology not top of mind for business owners

New report reveals just about one third of business owners are ready for EMV cards.

There's still time to hit CONNECT 2015: An industry event not to miss

Don't miss an opportunity to hear from experts, retail and restaurant leaders on everything from mobile payment to technology innovation.

Fashion brand taps analytics to drive customer experience to higher level

Apparel merchant Marine Layer signs with RetailNext to gain customer insight.

Paytronix launches platform to 'measure, improve loyalty campaign performance'

Paytronix Systems has unveiled the Paytronix Campaign Center, an enhancement to the Paytronix Rewards Platform that enables marketers to determine the effectiveness of their campaigns in five minutes or less.

Registration open: 'When Seconds Count - Ensuring Retail Business Continuity' is joining forces with Sierra Wireless to offer a free webinar, “When Seconds Count - Ensuring Retail Business Continuity."

American Express POS rates lowered to less than 2%

Harbortouch, a POS system and merchant services provider, is offering special pricing on American Express transactions at a rate of 1.99 percent for merchants accepting American Express cards on Harbortouch POS systems, according to a company press release.

Sprinklr acquires NewBrand Analytics

Sprinklr Inc., a social technology company, has acquired NewBrand, a location-specific text analytics software company.

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The modern retail store is a high-tech place, even if the products it carries are decidedly low-tech. From inventory management to point-of-sale to digital merchandising, the technology behind the retail experience can be incredibly complex. Use this research center as a quick way to keep up-to-date with what is new and exciting in retail technology.