With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready for the future of customer engagement tech, we talked to the Association's executive director about what to expect.
Brands are using pop-ups to create eye-catching and exclusive encounters that shake up their customers’ routines and create buzz.
The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the strategy off to the sidelines.
Attaining the holy grail in customer service is extremely challenging but doable. One viable approach is using a recommender system.
Know a customer experience guru? Nominate them for our top list of innovators in the industry.
A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit discussed beacon technology's role with restaurateurs and retailers today.
The seven winners of the Crowd2Shelf tech innovation contest are within consumers' reach at Staples.com.
Loyalty programs are a standard form of marketing by retailers these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for retailers to ensure they are getting the most out of loyalty programs.
Web platform offers up engagement opportunity as well as data analytics capability.
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.