From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
Customers expect a personalized experience that surprises and delights them, and most will trade bits of information about themselves if they receive something in return.
Consumers with a natural sense of curiosity want to engage with technology, says Eric Vazquez, project manager for Encore Event technologies, but will the technology provide value to the consumer and if so, in what form and to what end?
The CEOs of Groupon's Breadcrumb and PeachWorks discuss how their technology can help restaurants and retailers stay relevant.
A new study found that shoppers still find more comfort in logging on to websites and PCs over their phones when it comes to dealing with customer service issues.
Finding the correct space for your retail kiosk can be a challenge. This means you have to become skilled at finding ways to make your kiosk stand out.
Intelligent queue management is your answer to a more productive queue and a better customer experience. In this short video we show how Qtrac iQ from Lavi Industries turns your Beltrac® stanchion into a virtual turnstile, allowing you to measure, monitor, and manage your queue like never before.
Retail Customer Experience sat down with Christian Lundquist, CEO of SenionLab, to explain IPS and how it might help retailers.
Dan Leberman, vice president North American online small and medium business unit for PayPal, debunks the myths that inhibit e-commerce.
A look at why adding interactive digital signage could give retailers a seamless customer experience.