NRF Sonic Bar concept store video wall

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January 19, 2009   Length: 1:07

At NRF's Sonic Bar concept store, one corner was devoted to a large video wall, the Virgin Theater sponsored by Virgin Megastore, which looped through a live performance by the band WAXAPPLES. While the band played, different portions of the screens simulated an in-store social networking application that allowed people in different cities to chat with one another, via SMS, in large on-screen thought bubbles.

Meanwhile, in another corner of the wall, an applause meter told the story of how popular the band's performance was in the different towns.

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