The New Consumer Behavior Paradigm: Permanent or Fleeting?The economic shocks of the past two years have created greater urgency for retailers and their suppliers to understand and respond to the new marketplace realities — not the least of which is the fact that the recession has changed shopping behavior.Tags:Consumer Behavior, Marketing
Social Media: An Inside Look at the People Who Use ItA special analysis of the BIGresearch Simultaneous Media Usage Survey was compiled for the Retail Advertising and Marketing Association, a division of the National Retail Federation. The survey was conducted October 15—December 28, 2009. The survey designates "social media users" as anyone who regularly uses Twitter, Facebook, Plaxo, YouTube, MySpace, Classmates and LinkedIn and also anyone who regularly text messages and posts or maintains a blog.Tags:Consumer Behavior, Multi-Channel Retailing, Retail - Online, Technology