Retailer Boosts Online Experience and Sales with Dynamic Smart Client Application
FNAC is an innovative retailer that sells cultural and consumer electronics in stores and through its Web site. FNAC distinguishes itself from discount stores by having highly competent employees who have extensive product knowledge. To extend this high-quality and informative service to online customers, FNAC teamed with Microsoft and used the Windows Vista operating system to create a new smart client application for FNAC.com. Through this application, customers interact with product information as never before, greatly enhancing the buying experience. FNAC stores have also implemented the application on Windows Vista kiosks.
Looking to the future, FNAC expects to deliver a more informative and consistent customer experience—both in stores and online—and looks forward to increased online sales.
Top results from Online Retailing
Best Buy boosts shopping cart transactions by 20%
Using multichannel customer care to maximize the holiday shopping season Integrating Social Media into Customer Service Drugstore.com uses live chat, email management to improve customer experience, revenue
Webinar: Online Retail and the ROI of Live Help - Why Global Online Shoppers Demand Live Customer Service Top results from Multichannel Retailing
Using multichannel customer care to maximize the holiday shopping season Engage Passport: A Platform for Cross-channel Digital Advertising Social commerce: What's possible, and what's actually happening Card Not Present fraud - a primer Customer experience management takes commerce everywhere 
