German Retailer Creates New Fashion Shopping Experience
German retailing giant OTTO is always looking for ways to offer innovative shopping experiences. A pioneer in multichannel retailing, OTTO is known for its specialized mail-order catalogs that offer customers high-quality fashion, furnishings, and technology at good value. In order to extend its lead in retailing innovation, OTTO wanted to build a virtual store for fashion apparel — a shopping experience that would break through perceived barriers in online shopping.
Working with Microsoft, Microsoft Gold Certified Partner ATE Software, and design specialists from SinnerSchrader, OTTO built the groundbreaking OTTO Store application that takes full advantage of the Microsoft .NET Framework 3.0 programming model and Windows Vista operating system capabilities. The solution provides customers with stunning visuals and secure e-commerce functions.
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