A look inside the redbox DVD rental kiosk
Redbox Automated Retail, LLC, is a leading vendor of rental DVDs through automated kiosks. It is a wholly owned subsidiary of Coinstar, Inc. With kiosks active in more than 14,000 locations in North America, Redbox has served more than 40 million distinct customers. Redbox continues to revolutionize the DVD rental industry with kiosks featured in the nation’s leading grocery stores, convenience stores, discount stores, and other locations nationwide.
Redbox got its start with the launch of its DVD rental kiosks in McDonald’s locations in Denver, CO, Minneapolis, MN, and Houston, TX. Redbox needed a solution that was highly scaleable and able to increase DVD capacity over existing machines as well as improve overall product functionality for kiosks located primarily at McDonald’s restaurants. Redbox was faced with an aggressive advertising campaign deadline set forth by McDonald’s. In order to proceed, it was important that at least 80 percent of the target installed base was operational before the launch. Six months before the launch, Redbox still needed to decide what platform would serve them best throughout a major national expansion.
