HMV leverages social networking to connect with customers
As a leading specialty retailer of DVDs, videos, computer games, and related products, HMV wanted to increase its brand recognition, customer loyalty, and revenue of its online presence. To achieve this goal, HMV was looking for new ways to differentiate itself from increasing online competition.
“HMV acknowledges the challenge of competing with online music, film, and games retailers and the changing nature of high street sales,” said head of HMV Online, Justin Moodie. “We needed to extend our brand and provide a way for our customers to get closer to the things they love about film and music, while also getting them closer to our premium content and products.”
To differentiate the company from its competitors and increase both online and in-store sales, HMV knew it had to create more value for its customers. To accomplish this, HMV decided to create a social community to help customers better relate to its products.
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