Optimizing center store meal shopping

Tags: Merchandising, Store Design & Layout, Supermarkets & Grocery Stores
Type: White Paper
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Today’s center store looks much like the center store of decades past: a time when consumers’ shopping patterns looked much different. When originally designed, center store aisles were focused around ingredients, because consumers prepared entire meals from scratch. Nowadays, increasingly busy consumers happily take advantage of prepared meals.

Times have changed, and stores should too. For retailers concerned about profits – and that’s every retailer – the center store should be a primary area of concern and renewed focus. It accounts for 72 percent of sales and 88 percent of profit.