Winning at Consumer Centricity: 10 tips for retailers and manufacturers
Source: Precima
Type: White Paper
Overview|Pre-Register
Consumer centricity is a strategy that leverages consumer insights and data to drive decisions in marketing, merchandising and operations that are aligned with the most important consumers of a brand or retailer. This white paper explores study findings regarding how high-performing retailers and manufacturers approach consumer centricity differently than their peers. The paper draws on the findings of a comprehensive study commissioned by Precima and DemandTec, San Carlos, CA., that analyzed the consumer-centric practices of 120 retailers and manufacturers.
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