2009 Customer Experience Management Benchmark Study
Source: Strativity
Type: White Paper
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Customer experience strategies continue to be a more important part of organizations’ agendas than in the past three years despite the current economic downturn, according to 80 percent of executives surveyed in Strativity Group’s 2009 Customer Experience Management (CEM) Benchmark Study. Further, the consensus regarding the importance of customer experience as a business strategy is beginning to result in improvements in several key measures of customer focus.
