Zacky’s keeps up with trends with NEC digital signage

Tags: Digital Merchandising, Digital Signage

Type: Case Study

As technology continues to evolve, many retail store owners are finding the need to update their space to increase customer appeal and initiate more interaction with them. Zacky’s, an independently owned retail clothing store in downtown Manhattan, opened in 1994 and after almost 15 years, needed a technology makeover. Selling everything from shoes to jeans, Zacky’s is a trendy urban store that accommodates people of all ages and nationalities, specifically catering to its numerous tourist customers. Modernizing the store to reflect a more progressive atmosphere and connect more with customers did not come without its challenges, though.