Retailer drives multiple applications on in-store kiosks
A top-three general merchandise retailer with over 1,400 stores nationwide has a history of using technology to drive sales, improve customer service, and create a sustainable competitive advantage over a larger and more aggressive rival.
As one of the first retailers to offer a gift registry in its stores using networked interactive kiosks, the company realized the benefits of self-service could be multiplied with additional customer and employee-facing applications. However, deploying and managing separate in-store applications on a variety of hardware form factors such as kiosks and PC terminals presented unique challenges, even to this retailer’s experienced IT staff. The goal was to find a software solution that could reduce the costs of deploying and operating multiple self-service systems, while at the same time improving the quality of the customer and employee experience.
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