7 Billion People helps business build rapport with their customers in the online buying process
We’ve all had the experience of being engaged with a very skilled salesperson. Skilled salespeople intuitively understand how each individual customer prefers to communicate, how they like information presented, and data they will need to make a buying decision. From a sales perspective, whether it is face-to-face or online, research shows that there is a positive connection between experiencing rapport and customer loyalty.
7 Billion People has translated the driving principles of building rapport in the offline world to the online realm. 7 Billion People products consider a number of key factors—including selected language usage, information presentation preferences, referrer type, mouse speed, mouse path on the screen, scrolling, time on page, and other—when developing a “Portrait” of each individual’s behavior type on a website. The results are clear: When customers experience rapport, evidence shows conversions, average cart sizes, depth of visits, and return visits go up. When they experience dissonance, conversions and engagement suffer.
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