Prezzybox implements MarketMaestro on its website and increases revenue

Type: Case Study

Prezzybox was launched in 2001 in Leicestershire, England. The company offers an extensive range of gift and fun items targeted at the U.K. and European consumer. From its inception, the website included innovative features such as the Gift Wizard, Wish List and Referrals, all designed to provide customers an interactive, engaging experience. Prezzybox was intent on boosting their online revenues as a result of improving their customers’ online shopping experience, and they learned about 7 Billion People behavioral analytics software, MarketMaestro.

MarketMaestro is a behavioral analytics solution that reveals actionable data regarding users’ intents and mindsets while using e-commerce sites. After implementing that software, and running an A/B (experimental) test, Prezzybox found that the customers who interacted with the MarketMaestro software exhibited the following results:

51% increase in Conversion rates
42% increase in Add to Cart
19% decrease in bounces
29% increase in Depth of experience (number of links)