Best Buy boosts shopping cart transactions by 20%

Tags: Online Retailing, Retail - Electronics
Type: Case Study
Overview|Download

As a leading multi-channel retailer in a highly competitive market, Best Buy understands the importance of leveraging the Internet to drive traffic and purchases at its retail stores. With a customer-centric focus, Best Buy’s goal is to deliver a consistent customer experience across all of its channels, empowering consumers to research and purchase products seamlessly, either online or in its retail stores. The company is committed to continuously updating its Web site to deliver a top-notch online experience. As a longtime Akamai customer, Best Buy is constantly taking advantage of new Akamai services to help it reach its goals.

In 2006, Best Buy needed to meet three key requirements to support its brand and objectives:

  • Deliver Superior Customer Experience The company wanted to make sure that its customers enjoyed a superior online shopping experience, especially during the holiday season.
  • Protect Brand Image Well aware that its Web site is an extension of its brand, Best Buy wanted a solution that ensured a reliable and always available Web site.
  • Reduce Operational Costs As a retailer concerned with tight profit margins, Best Buy always seeks to avoid costs that would erode its top line.