Urban Outfitters responds to massive site traffic surge, increases revenues

Tags: Online Retailing, Retail - Apparel
Type: Case Study
Overview|Pre-Register

Urban Outfitters’ brand sites are heavily trafficked by consumers from all around the globe. While the company serves an average of 120-130 million page views monthly across all brands, that number spikes to 200 million per month during the back-to-school and holiday seasons.

Urban Outfitters needed to meet four key requirements to support its brand and objectives:

  • Seamlessly Handle Traffic Surges As a retailer earning the majority of revenues during the back-to school and holiday seasons, Urban Outfitters needs its sites to scale to handle any amount of traffic.
  • Ensure Optimal Customer Experience The company wants to make sure that its customers enjoy a superior online shopping experience, regardless of their location.
  • Protect Brand Image Well aware that its Web sites are an extension of its brands, Urban Outfitters wants to deliver rich, engaging Web sites without fail.
  • Sub One Second Response Time on Home and Gateway Pages To satisfy its target demographic of consumers, it needs to keep Web page response times as fast as possible.