Capture Customer Feedback at their Point-of-Experience (Retail)

Sponsored by Opinionmeter International
Tags: Customer Experience, Customer Service, Survey Kiosks
Type: Case Study
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The key to capturing the best understanding of a consumer’s thinking and satisfaction regarding a product or business is to ask them at their point-of-experience – the place of their purchase decision or their experience with the business. Opinionmeter uses interactive survey technology to capture consumer survey insights at their point-of-experience – and transforms that data into actionable information. Whether the service or experience is at a physical location, or across the Internet. Anywhere. Any time.

The Opinionmeter System gathers large amounts of “primary response data” from wherever the experience occurs, analyzes it, and transforms that data into information it delivers to any authorized person anywhere in the world for meaningful actions. The system is quickly implemented, easy, convenient, and economical to use. The result is immediate, spontaneous data that is not aged or dated – it is ripe for meaningful business action, or for timely response to a just occurring negative action, such as bad service.