Changing the high-stakes game of retail technology

Type: White Paper

In the last 12 months, the retail industry has seen shockwaves bigger than in the last 50 years. The business has fundamentally changed. Retailers and brands who until recently had a clear sense of who their customers were and how, when, what, why and at what prices they bought, find themselves in a new world where all of these variables are in constant flux. This continuous change is limiting their ability to plan, forecast, price and replenish effectively.

Thus, retailers and brands are left facing a dilemma: They need new technology to adapt their processes and to respond more rapidly to their changing markets, but they can’t afford the massive up-front capital expenditures or lengthy implementations associated with new technology. Between selecting and deploying technology, a retailer may not even start seeing value for one to two years, and that is no longer a viable option.

Fortunately, standing still is not the only option. Recent advances in software-as-a-service (SaaS) retail technology are finally bringing enterprise-class solutions to retailers and brands so they can move quickly to improve their buying and selling decisions.