Small-Screen Displays in a Retail Environment

Sponsored by Industrial Image, Inc.
Tags: Assisted Selling, Customer Experience, Digital Merchandising, Digital Signage, Display Technology, In-Store Media, Marketing, Merchandising, Point-of-Purchase / POP, Retail - Digital Signage
Type: White Paper
Overview|Download

Until recently, installing interactive digital signage at the point of purchase was prohibitively expensive, requiring investments in large flat-panel screens, networked servers and regular maintenance. Now, small, inexpensive digital signage products are available to help retailers take advantage of digital signage to reach customers. Small-screen digital signage offers:

  • Interactivity
  • The ability to place more screens at a lower cost
  • Flexible placement
  • Sales tools at the point of decision