Acrilex builds backdrop for Urban Decay products in Sephora stores
Cosmetics designer Urban Decay is the authority on products that are beautiful, unusual, and cruelty-free. This trend-setting cosmetics company was on the prowl for a backdrop for its products’ display in Sephora stores that would reflect the brand’s appeal to "anyone who relishes her individuality and dares to express it."
Their mission was to find an unusual material that was also environmentally-friendly. Acrilex Inc., a leading producer of acrylic products and capabilities headquartered in Jersey City, New Jersey, had just the solution, an acrylic sheet embedded with natural mica that has a very natural-looking texture. The material had the stylish, slightly edgy look that Urban Decay was seeking. With an eco-friendly production process that takes advantage of recycling at every step, it also responds to Urban Decay’s environmentally responsible philosophy.
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