Executive Summit: Working Breakfast Session: In-store media and its role in customer experience

Sponsored by Retail Customer Experience Executive Summit
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In the past, this conversation has focused almost solely on ROI.  In this session, learn how in-store media is part of the path to purchase, how it impacts customer experience, and what external factors should in-store media have that connect the outside of the store with the inside of the store.

Presenters: Paul Flanigan, The Preset Group; James Bickers, RetailCustomerExperience.com