In 1992, Serge Blanco made the transition from French rugby star to fashion icon. The retail stores that bear his name carry two signature lines, Serge Blanco and Gilbert Rugby, which have become popular brands in Europe.
Serge Blanco's distribution center (DC) in Toulouse, France receives apparel from manufacturers around the world and supplies retail stores throughout Europe. More than 1.5 million items were moving through the supply chain each year and sales continued growing. It typically took three days to receive a shipment at the DC, verify the contents, and redistribute merchandise to stores. To sustain its growth, Serge Blanco needed to improve DC productivity so it could make sure products were available in stores when consumers wanted them.
TAGSYS provided Serge Blanco everything it needed to identify and manage each individual apparel item that passes through the DC with item-level RFID technology. The company recommended specific UHF tags and equipment for the environment, and worked with suppliers so they could apply the tags at the point of manufacture.
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