Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising
Source: DigitalSignageToday.com
Type: White Paper
Overview|Download
For digital signage to seriously compete for big advertising budgets, advertisers need to have a clear understanding of how to determine the success of a campaign. It is up to deployers to provide advertisers with proof of ad delivery, proof of audience delivery and proof of ad effectiveness. To gauge the success of a campaign, advertisers should receive:
- Accurate, raw proof-of-play logs
- A campaign performance report
- A proof-of-play report summary
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