Meeting impossible deadlines on exterior signage
Every retail and franchise store has experienced the frustration of needing exterior signage on deadline, whether for a new store opening or re-branding. The problem is that large national sign vendors are simply not equipped to move quickly. When time and a personal touch are critical, some of the most respected retailers and franchises are choosing mid-sized sign vendors that are set up to deal with this very thing.
"When exterior signage must be ready for new store openings, 'impossible' deadlines must be met," says Doug Sager, Director of Store Development at Wireless Zone, the largest independent wireless franchise in the U.S., with about 430 stores throughout the East Coast, South, and Midwest. "That's when you need a flexible sign vendor to expedite that sort of work."
Despite the importance that retailers and franchises like Wireless Zone place on getting exterior signage done on time and done well, the process is more complex than it appears at first.
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