Don’t Get Cheated on Exterior Signage
After years of cost cutting, retailers have unwittingly created a cheating-prone climate for buying external signage. Cheating is more common than you’d think, as retailers have routinely pitted exterior signage vendors against each other to win low-bid contracts, then failed to check if they got what they paid for.
While electrically powered, external signage may look fine on the outside, subtle shortcuts can pose a fire risk, increase liability, hurt brand image, and cost much more in maintenance and installation
As a service to the industry, a veteran sign manufacturer not only gives retailers the inside scoop on how such cheating occurs but also details how they can protect themselves from the hidden safety, liability, and maintenance risk of low-bid exterior signage.
