MindTree helps MoMA execute an integrated e-commerce strategy
With an art collection featuring more than 150,000 objects spanning paintings and sculptures, to drawings and architectural models, The Museum of Modern Art (MoMA) is no stranger to hosting a wide variety of masterpieces. Yet one of its most recent masterpieces results not from the stroke of a brush or the heat of a kiln, but instead from a partnership with MindTree Ltd., in the development and deployment of key components of the museum's e-commerce site, www.momastore.org.
For the past several years, MoMA faced the challenge of keeping pace with its e-commerce demands, with the need for additional resources to scale with the site's extraordinary customer growth.
"The MoMA order management and gift registry project was extremely complex," said Steve Peitzman, chief information officer, The Museum of Modern Art. "As an international brand with growing demand, we required a scalable system that could integrate the many facets and systems of our organization, while providing the business team with the tools they needed to succeed in a rapidly changing environment.
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