Book excerpt: "The Grocers: The Rise and Rise of the Supermarket Chains"
Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies, "The Grocers" describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today.
With an overview of the US and European markets, this updated new edition also includes material on the rise of online retailing, the success of the hard discount chains and the influence of environmental issues on consumer attitudes and behavior.
This download contains chapter 9, "The Internet and Other New Ways of Shopping."
Top results from Multichannel Retailing
Social Media: An Inside Look at the People Who Use It
Online Retail and the ROI of Live Help
HMV leverages social networking to connect with customers Beauty Boutique Blends Personal Touch with Technology, Saves 70 Hours Per Week German Retailer Creates New Fashion Shopping Experience 
