Multi-channel Retailing: An Introduction

Sponsored by Frank Mayer and Associates, Inc.
Tags: Interactive / Touchscreen, Kiosks / Self-Service, Multichannel Retailing, Point-of-Purchase / POP
Type: Guide
Overview|Table of Contents|Intro|Download

The way people are shopping is changing, and it is up to retailers to integrate all of the available technologies. Making the brick-and-mortar experience as compelling or better than online shopping, however, can be daunting. In this guide, sponsored by Frank Mayer and Associates, learn best practices for the different tools available to retailers, including: 

  • Touchscreens
  • Tablets
  • Mobile